20 Tips to be Camera Ready in your Business Video. By: Erik Qualman, author of Digital Leader: 5 Simple Keys to Success and Influence (McGraw Hill, 2012) With the modern realm of video marketing, new avenues such as YouTube are being utilized to help companies and individuals get on a path to success and reach their planned goals.
Whether your marketing tactics are for a product or service, promoting a personal or professional endeavor, or simply sharing an event with friends, at some point you will be filmed and uploaded to YouTube, Vimeo, Facebook, or national television. Whatever the situation, the below tips will help you be camera ready in your business video to put your best face forward: 1. Relax your face, starting with the rest of your body. 2. 3. 4. 5. 6. 7. 8. 9. What Not To Wear - and other tips for being camera ready.
Thu, 7th Apr 2016 / 11:19 Video Production When it comes to fashion, what we think looks good in reality, doesn’t always pack the same punch on camera.
One thing is for sure though; whether you’re having your photograph taken or being filmed, you need to be ‘camera-ready’! Our video team have put together a handy list of do’s and don’ts for so, you can be prepared for whenever you do find yourself in front of a camera. Avoid wearing fine patterns – Pinstripe, small check or polkadot for example. These cause issues with strobing when filming. If you’re being filmed against a particular colour background, don’t wear that same colour. Avoid wearing glasses if you can help it. Ultra high-definition is both a blessing and a curse. How to Create Great Customer Testimonial Videos. The backbone of a successful testimonial video. Testimonial videos are an extremely powerful tool.
They are evidence that you can do what you say you can do. They are (nearly) as good as word of mouth; real life people, just like you, telling you that you can trust a brand. However, they are only powerful when they are genuine. This article will offer some helpful hints and tips for creating authentic testimonial videos that will inspire others to want to buy your products or services. How to make a testimonial video that will catch fire on social. In the last article, we discussed how to create effective event videos.
Now we'll dive into how to create video testimonials, which are a great way to pull back the curtain on your company and share personal, down-to-earth stories of why you do what you do and how it helps people. Video testimonials can include either a story from one of your employees or from one of your customers. In the TV shopping industry, the famed "t call" (testimonial call) is legendary for driving sales through the roof during a video pitch. In short, social proof sells -- especially when you can look into the eyes of your subject and personally see their credibility.
Unlike event videos, testimonial videos are much more scalable. Booking your subject For obvious reasons, employee testimonials are easier to obtain and therefore make great series material. The testimonial shot All the principles of quality videography apply to getting a good testimonial shot. The supporting shots. The Power of Online Video Statistics. 50 Must Know Stats About Video & Animation Marketing 2013 ‹ Cleveland Marketing Agency. 10 Web Video Statistics You Need to Know. The Power of Online Video Statistics. 18 Big Video Marketing Statistics and What They Mean for Your Business.
Have you climbed on board the video marketing train yet?
If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget. Here’s just one big number that should make you sit up and take notice: 1.8 Million Words That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research. Do you have the time and energy to write 1.8 million words? When you look at it that way, online video marketing is the single most practical use for your marketing time and energy. What’s The Market for Online Video? According to comScore, which measures online engagement and use, that’s the percentage of Internet users who view at least one video online over the course of a month. 100 Million. One Huge Mistake That Will Make Your Video Sound Dumb.
Amongst the many hats I’ve collected while working on videos is that of scriptwriter.
While I’m certainly not going to be penning any Oscar winning scenes or composing prose worthy of detailed study, clients seem to appreciate the conversational and direct approach I work towards. One aspect of script writing for clients I find difficult, and that we didn’t directly address in our earlier article on writing a killer explainer video script, was how to avoid the use of jargon. Just to be clear, jargon is “obscure and often pretentious language marked by circumlocutions and long words” (thanks Merriam-Webster Online!). Take note of those words “pretentious” and “circumlocution.”