Social B2B Marketing Trends to Watch Out in the “-Ber” months. It’s back to school for many kids.
But specialists in the B2B marketing industry could also say that winter is coming. It would take a few more months, but winter is definitely coming. But aside from the snow and layered clothing, the so-called Ber months suggest festive times coming our way. This fact compounds our excitement. There are just so many things to consider and to discuss about the string of the coming holidays.
Opportunities abound in the last months of the year. Build awareness. Sales stats. Discovering New Demand Generation Opportunities Using Four Simple Ways. For this post, we are featuring the four essential steps to effective demand generation.
ALEA Group CEO Louis Foong mentions the Blue Ocean Strategy, a method mirroring the expeditions of the great explorers of old. 3 Sales Tips to Get your Reps Reach for the Numbers. QuotaFactory recently published an article about the best ways to improve the performance of sales reps, which is something many B2B companies currently underscore.
Applying the proper sales techniques determines the success not only of individual callers, but the whole company as well. And we’re sure that these techniques can provide a good starting point for the two parties to reach those numbers before the year ends. Tip #1: Plan and Share a Vision with your Sales Reps. 3 Ways to Increase Business Productivity and Management In ASIA Pacific. As marketers, we are hard pressed to find the best approaches in acquiringquality B2B sales leads.
It’s not always an easy task as it demands a lot in terms of productivity. Unless you want to settle for a mediocre B2B lead generation campaign, increasing your productivity is essential for producing leads with better chances of converting. Bathrooms.com Digital Marketing Manager Adam Cassar has the right productivity “lifehacks” just for you: Top Reasons why Singapore Businesses should invest in Lead Generation Campaigns. The Digital Age Ever since early 2014, smartphone purchases in Singapore have experienced a spike to 35%.
According to the DigitasLBi’s Global Survey conducted in April 2014, social media heavily influences purchases and 80% of such consumers are from Singapore. This phenomenon is now witnessed globally, where 9 out of 10 people in 11 of 12 countries are using the internet to improve their shopping experience. As such, Business Lead Generation strategies are starting to take precedence over traditional marketing techniques in this 21st century. As activities are gradually migrated to the internet, business lead generation helps to capture a buyer’s interest to a specific service or product by tracking their behaviour online, such as the social media sites visited. Accurate Customer Profiling As the future generation become internet dwellers, they develop stronger preference to communicate online rather than face-to-face. Cut Cost, Increase Exposure. Quick Fix for Lead Generation Content that isn’t Getting Found.
In a typical content marketing lifespan, you cannot avoid getting into a phase when you start wondering why your pieces of great content – those which are with quality and viral potential – are not stumbled upon by your target market.
It’s a frustrating time, especially when you’ve become really proud of your content outputs yet they don’t really help in generating leads for your team. Apparently, there’s a whole lot of difference between creating good content and promoting it, and the latter is what ultimately decides the “searchability” of your posts. Make Your Lead Generation Efforts Work This Year of the Monkey. In ancient times, major decisions in commerce were always made with the advice of seers, oracles, and horoscopes.
B2B Lead Engagement: How to get more Website Response. Most of the time, when B2B leads are in the market for purchasing products or acquiring services for their company, they would search for it on Google and end up visiting several websites in the process.
If those prospects end up on your website, how confident are you that you have enough content, visual presentation, strategic lead capturing elements and site speed to keep them from moving on to the next? Your website’s overall impact should encourage lead engagement so visitors won’t end up in the trash bin. But how exactly does one make a business website more engaging? According to Howard Yeh, co-founder of ContactUs.com, a software-as-a-service platform providing advanced contact forms, live chat, lead capture and lead management solutions for businesses, you need to “get a potential customer excited about starting a sales dialogue with you”, and then “translate that excitement into action”. Underperforming Lead Generation? Here are the Suspects.
Ensuring consistent gains in your B2B lead generation also means identifying certain scenarios that raise a red flag on your marketing efforts.
For Louis Foong, CEO of the ALTEA Group Incorporated, the main reasons for a failing lead generation strategy are as follows: WEAK DEMAND GENERATION STRATEGY: If your demand generation strategy is on a shaky foundation, you have a host of problems on hand. Common issues include not following a regular list hygiene process, missing solid account mapping and lead scoring metrics, not being in touch with the dynamics of your market and not fully comprehending the issues your customers find most challenging. Brochures. About Callbox About Callbox Find out everything you need to know about Callbox – our people, technology, solutions, processes, and the clients that we helped grow into what they are today.
Come, join the ride.What We Do Lead generation is at the core of our business; how we do it is what sets us apart from thousands of other lead generation companies around the world. See what makes us different.Callbox Pipeline Designed for the complex sale, Callbox pipeline provides you with all the tools you need to seamlessly capture, nurture, and convert leads into customers.