Technology Of Spirituality Full. Unify, Simplify, Amplify: How Moleskine Gets Branding Right. Last month I offered some branding advice based on the belief that, in order to win, companies need to Unify, Simplify and Amplify their brand message.
This month I will showcase my first example of a brand that puts this formula into practice -- the Italian brand Moleskine, or as they pronounce it in Italy, "mol-a-skeen-a. " Moleskine is the "little black dress" of notebooks. Like that fashion staple, it is a blank canvas for personal expression ready to be dolled up at the creative whim of its owner. Their brand guidelines balance between cohesion and openness The Moleskine notebook is not an original idea.
A simple message fuels the brand's resonance and consumer loyalty. [Moleskine's in-store display in Selfridge's] Everything about Moleskine's retail presence is built to to reflect the four core characteristics. Moleskine produces 300 products that are distributed in 62 countries. To "amplify" their brand, the in-house Moleskine team is doing everything right.
The Sixteen Personality Types - High-Level. ISTJ - The Duty Fulfiller Serious and quiet, interested in security and peaceful living.
Extremely thorough, responsible, and dependable. Well-developed powers of concentration. Usually interested in supporting and promoting traditions and establishments. Well-organized and hard working, they work steadily towards identified goals. Click here for a detailed description of ISTJ. Why overachievers go down the path of self-destruction. Life does not place hurdles in the way of an overachiever.
Instead, life uses distractions or many years now, I have been studying overachievers in the professional world; these are people who have high IQ, eminent qualifications, experience, the power of an early start and quite often, very supportive families. You think they are God’s chosen ones and there is no stopping how far they may go. Then one morning you wake up to find the angel fall. Actually, it is not a fall, it is invariably a crash; only splinters remain where once stood a David by Michelangelo. Sometimes I imagine the image of the double-helix structure of the DNA; it depicts who we are and has a microcode flowing from time immemorial to make me who I am; a microcode not of the Karma, but the decisional rules we may exercise or fail to exercise when temptation strikes. Seven minutes of pleasure brought Bill Clinton, the most powerful man in the world at the time, to rank ordinariness. You have overstayed your welcome.