Add competitive analysis to your marketing plan. Marketing Plan Writing Add competitive analysis to your marketing plan written by Tim Berry of Palo Alto Software.
WHAT STARTUP FOUNDERS SHOULD KNOW BEFORE THEY APPLY TO A STARTUP INCUBATOR. Accelerators seem to be the golden ticket for many startup founders. Especially the best-known ones get massive numbers of applicants. Y Combinator is again accepting admissions for its twice-a-year program and is likely to break records again, at least judging by the popularity of the Startup School it ran at Stanford recently. But do startups really know what they’re in for when they join an accelerator? Last month, I surveyed 151 accelerator applicants in order to answer that question for my just-released book Speed Up Your Startup.
The Brand Report Card. The Idea in Brief It sounds simple: boost your brand equity, and watch profits soar.
But many companies stumble in trying to manage their brands’ performance. Consider Levi-Strauss. In the mid-1990s, it launched a brand-equity measurement system that suggested the appeal of its flagship 501 jeans was slipping. Business Model Innovation Hub - ... where visionaries, game changers, and challengers discuss business models.