How Speakers Should Integrate Social Into Their Presentation « Google Loses Ground to Bing with Small Biz Search Advertisers - Christopher Heine | November 24, 2009 | 1 Comment inShare0 Small business marketers spent more with Microsoft's search engine last quarter, seemingly at Google's expense.
New data from WebVisible indicate that small businesses are diversifying their paid search campaigns to include sites not named Google. The local interactive advertising firm's report found that 60.4 percent of search spending went to Google last quarter, while Yahoo reaped 26.2 percent, Bing garnered 10.5 percent, and Ask.com pulled in 2.4 percent. Google lost 5 percent share compared to Q3 last year, according to the study that surveyed around 25,000 companies with less than 200 employees during the last four fiscal quarters. "No one expected this to happen when they came into the game just six months ago," he explained.
Ikea campaign innovation on Facebook breaks new ground - Marketi. Marketing through Social Media channels still leaves many marketers scratching their heads but occasionally the industry is provided with some inspiration to help provide a guiding light.
Take for example a new project to help market a new Ikea store that has cost nothing but returned huge dividends – both in doing its job and in subsequent PR. One of the most popular facilities of Facebook is the ability for users to upload and share photos. The Real-Time PR Man. If you attend a tech event or conference you will probably run into Brian Solis.
He’s one of those rare PR birds: everywhere all the time. He’s always on Twitter and Facebook too. Plus he guest posts over on Techcrunch, which shows he’s gotten the respect of Arrington, which for a PR person is very hard to do. I call Brian the real-time PR man and the other day he came over my house for a long conversation about how PR has changed over the years (he’s been doing PR since 1991). This 50-minute conversation is split up into three parts. Forrester: Interactive Marketing to Hit $55B by 2014. According to Forrester‘s Five-Year Interactive Marketing Forecast Report, search marketing – which now composes more than half of 2009′s overall interactive spend, will continue to make up the biggest portion of interactive dollars, rising from $5.4 B in 2009 to $31.6B in 2014 at a compound annual growth rate of 15%.
Social media marketing and mobile marketing will experience the highest growth rates among the digital tactics, the report stated. Social media, which represents only $716M today, is expected to balloon to $3.1B by 2014, and grow at the highest compound annual rate, 34%. Chris Saad – Paying Attention. Steve Gillmor often writes fantastic (and fantastically long) editorials on the landscape of the real-time web, but they are often very dense and sometimes fail to cover some key points. I thought I would take the liberty of translating and correcting his latest post with my own contributions. Ever since FriendFeed was sold to Facebook, we’ve been told over and over again that the company and its community were toast. And as if to underline the fact, FriendFeed’s access to the Twitter firehose was terminated and vaguely replaced with a slow version that is currently delivering Twitter posts between 20 minutes and two hours after their appearance on Twitter.
On Twitter, What Are You Doing Was Always The Wrong Question. InShare4 What are you doing?
Perhaps, Twitter asked the wrong question all along. Loic Le Meur Blog: Twitter.com traffic down? Seesmic Web is +30% There are many reports that the traffic from Twitter.com would be going down.
We see the opposite on the app side, at least for Seesmic. Apophenia: spectacle at Web2.0 Expo... from my perspective. Last week, I gave a talk at Web2.0 Expo.
From my perspective, I did a dreadful job at delivering my message. Yet, the context around my talk sparked a broad conversation about the implications of turning the backchannel into part of the frontchannel. In the last week, I’ve seen all sorts of blog posts and tweets and news articles about what went down. Can Twitter users link out? Hiring For Social Media: What I’d Look For. How to Use Twitter Lists To Create Reputation Management Problem. Mobile Web traffic increasing rapidly for non-smartphones. Apple's iPhone changed the way we think about mobile Web access by giving us the "real" Internet via its Mobile Safari browser.
Since its introduction, smartphone vendors have scrambled to offer a comparable browsing experience, generally by building a browser based on WebKit—the same engine that powers Mobile Safari. But consumer expectation is driving demand for mobile Internet access for standard cell phones as well. According to data from mobile browser maker Opera, mobile traffic to standard smartphones surged in October, growing 16 percent over September. Opera Software's Opera Mini browser is one of the few usable solutions for standard "feature phones. " The Java-based browser actually uses proxy servers to compress and handle much of the rendering of websites using the same rendering engine as Opera's desktop browser, which is then pushed to the phone and displayed on-screen.