How Speakers Should Integrate Social Into Their Presentation « Whether you’re a professional speaker, company representative, or panelist at a conference, you must develop a social strategy during your speaking. The Audience Continues To Gain Power Over Speakers A few years ago, the first major eruption occurred from the audience hijacking the attention at SXSW during an ill-fated interview on the main stage. Even weeks ago, Kanye’s debacle was commented on by Twittering attendees despite them not even having the mic. (Update, a speaker gives her first hand story of an audience revolt on Twitter) This week, an audience revolt happened at the Higher Education Conference, you can read about it here, here, here and here. Savvy Speakers Will Engage With Audience In Real World –and In Digital Critics would suggest that monitoring the backchannel is counter intuitive to what a speaker should be doing: focused on presenting.
How Speakers Should Integrate Social Into Their Presentation: Prepare More Than Ever. Monitor the Backchannel While Speaking. Google Loses Ground to Bing with Small Biz Search Advertisers - Christopher Heine | November 24, 2009 | 1 Comment inShare0 Small business marketers spent more with Microsoft's search engine last quarter, seemingly at Google's expense. New data from WebVisible indicate that small businesses are diversifying their paid search campaigns to include sites not named Google.
The local interactive advertising firm's report found that 60.4 percent of search spending went to Google last quarter, while Yahoo reaped 26.2 percent, Bing garnered 10.5 percent, and Ask.com pulled in 2.4 percent. Google lost 5 percent share compared to Q3 last year, according to the study that surveyed around 25,000 companies with less than 200 employees during the last four fiscal quarters. "No one expected this to happen when they came into the game just six months ago," he explained.
While click-through rates were up year-over-year for all the engines, Yahoo charted the biggest improvement with a 123 percent CTR increase. Small Businesses Increase Spend by 91 Percent. Ikea campaign innovation on Facebook breaks new ground - Marketi. Marketing through Social Media channels still leaves many marketers scratching their heads but occasionally the industry is provided with some inspiration to help provide a guiding light. Take for example a new project to help market a new Ikea store that has cost nothing but returned huge dividends – both in doing its job and in subsequent PR. One of the most popular facilities of Facebook is the ability for users to upload and share photos.
Hand-in-hand with that is ‘photo-tagging’ where users can tag themselves and their mates in a name and shame style. It’s the popularity of this that provided inspiration for Forsman & Bodenfors in Gothenburg. The team first created a profile for the new store's manager - Gordon Gustavsson. Over a two week period, different pictures of shopfloor showrooms from the new store were then uploaded to the profile page. Facebook members were then encouraged to request Gordon as a friend. To see an indepth case study of this campaign, see the video below. The Real-Time PR Man. If you attend a tech event or conference you will probably run into Brian Solis. He’s one of those rare PR birds: everywhere all the time.
He’s always on Twitter and Facebook too. Plus he guest posts over on Techcrunch, which shows he’s gotten the respect of Arrington, which for a PR person is very hard to do. I call Brian the real-time PR man and the other day he came over my house for a long conversation about how PR has changed over the years (he’s been doing PR since 1991). This 50-minute conversation is split up into three parts. If you are interested in how PR people think and where the industry is going, this is a great conversation to listen to. It’s also an interesting conversation about what’s interesting in the tech industry. Part I.Part II.Part III. Forrester: Interactive Marketing to Hit $55B by 2014. According to Forrester‘s Five-Year Interactive Marketing Forecast Report, search marketing – which now composes more than half of 2009′s overall interactive spend, will continue to make up the biggest portion of interactive dollars, rising from $5.4 B in 2009 to $31.6B in 2014 at a compound annual growth rate of 15%.
Social media marketing and mobile marketing will experience the highest growth rates among the digital tactics, the report stated. Social media, which represents only $716M today, is expected to balloon to $3.1B by 2014, and grow at the highest compound annual rate, 34%. Forrester noted that owned social media assets (such as internal blogs, community sites) are currently the only emerging media getting traction in today’s economic climate.
Similarly, mobile marketing, which accounts for $391M in 2009, will grow to $1.3B in 2014 at a compound annual growth rate of 27%. Ad Budgets to Shrink. Calling for open | Chris Saad – Paying Attention. Steve Gillmor often writes fantastic (and fantastically long) editorials on the landscape of the real-time web, but they are often very dense and sometimes fail to cover some key points. I thought I would take the liberty of translating and correcting his latest post with my own contributions. Ever since FriendFeed was sold to Facebook, we’ve been told over and over again that the company and its community were toast. And as if to underline the fact, FriendFeed’s access to the Twitter firehose was terminated and vaguely replaced with a slow version that is currently delivering Twitter posts between 20 minutes and two hours after their appearance on Twitter.
At the Realtime CrunchUp, Bret Taylor confirmed this was not a technical but rather a legal issue. Put simply, Twitter is choking FriendFeed to death. Translation: The FriendFeed team were absorbed by way of acquisition. Correction: Of course Twitter turned them off. Correction: FriendFeed is clearly dead . Correction: Doubtful. On Twitter, What Are You Doing Was Always The Wrong Question | B. InShare4 What are you doing? Perhaps, Twitter asked the wrong question all along. In all honestly, who cares…it was really never about “what you were doing” that inspired your network to stay connected nor was it the siren for attracting new followers.
We chose to follow you because you moved or encouraged us to do so – with every update. For many of the users on Twitter, the question that engendered a response and also also aroused a cultural movement was, “what are you doing?” It was a prompt that, for the most part, was taken quite literally. If we analyzed the most compelling tweets and then attempted to examine the question they were answering, I believe we would surface the nature of our aspirations and fascination. Perhaps, now, potentially cognizant of the nature of intriguing dialogue on Twitter, we can or should officially concentrate our diversion and focus and answer to (regardless of stated question): What excites or motivates you? What has your attention right now? Loic Le Meur Blog: Twitter.com traffic down? Seesmic Web is +30% There are many reports that the traffic from Twitter.com would be going down. We see the opposite on the app side, at least for Seesmic. Seesmic Web is growing very strong as you can see the number of Tweets posted growing. number of tweets posted on Seesmic Web Excuse the fact that I removed the scale and the numbers for obvious reasons, just wanted to show you the trend, oh and yes, our internal stats had a problem for a few days explaining the drop you can see, again, just look at the trend and trust me I am not showing off and it’s accurate.
On the overall traffic going to seesmic web (not our site, only our web app) we’re seeing growth around 30% per month and it increased even more as we introduced Twitter lists. Why? Because Seesmic Web is the only site where you can have self-refreshing lists in a multi-column view today and Twitter users who like lists enjoy that. Ask Scoble and go try Seesmic Web, hope you will like it too. Twitter is not going down. Apophenia: spectacle at Web2.0 Expo... from my perspective. Last week, I gave a talk at Web2.0 Expo. From my perspective, I did a dreadful job at delivering my message. Yet, the context around my talk sparked a broad conversation about the implications of turning the backchannel into part of the frontchannel.
In the last week, I’ve seen all sorts of blog posts and tweets and news articles about what went down. At this point, the sting has worn off and I feel that it would be responsible to offer my own perspective of what happened. First, context. Because of the high profile nature of Web2.0 Expo, I decided to write a brand new talk.
A week before the conference, I received word from the organizers that I was not going to have my laptop on stage with me. When I showed up at the conference, I realized that the setup was different than I imagined. I only learned about the Twitter feed shortly before my talk. When I walked out on stage, I was also in for a new shock: the lights were painfully bright. Yes, I cried. So…. the Backchannel? Can Twitter users link out? Hiring For Social Media: What I’d Look For | Brand Elevation Thr. How to Use Twitter Lists To Create Reputation Management Problem. When twitter lists first came out and I commented about how awesome they are, I also warned they had the potential to become a tool for evil and create reputation management problems.
Since no one paid attention, I figured what better way to illustrate the problem than to see it in action? I wanted show how it could be used but didn’t really want to damage someone’s reputation (no one’s high enough up on my hit list for that), so I created a dummy list with only one person who didn’t actually do what the list says he did. Go ahead and check out my list on people who bought links and its ranking in Google [people who bought links].
To be clear: Matt Cutts never bought links and, according to Google, buying links is against Google guidelines. So why did I do it? Google wants you to believe they’ve defused “miserable failure” types of google bombs like this. So what are some takeaways: Monitor what lists you are on regularly. GraywolfSEO.com runs on the Genesis Framework. Mobile Web traffic increasing rapidly for non-smartphones. Apple's iPhone changed the way we think about mobile Web access by giving us the "real" Internet via its Mobile Safari browser. Since its introduction, smartphone vendors have scrambled to offer a comparable browsing experience, generally by building a browser based on WebKit—the same engine that powers Mobile Safari. But consumer expectation is driving demand for mobile Internet access for standard cell phones as well.
According to data from mobile browser maker Opera, mobile traffic to standard smartphones surged in October, growing 16 percent over September. Opera Software's Opera Mini browser is one of the few usable solutions for standard "feature phones. " Although WAP-based browsing has been around for years, the typically slow speeds and less-than-ideal experience rendered it mostly a non-feature for the average user.