Saying Goodbye to #SMEcom. So the #SMEcom hashtag is coming to a close.
No longer will my Twitter wall be filled with e-commerce articles (though if one gets my attention, it may just make a comeback). Over the past two months, I've learned a lot about e-commerce and social media, and I hope you have too. Pinterest, the Want button Tango Card, the list goes on. I even got a Starbucks card out of it! In case you missed it, here's the SlideShare of our #SMEcom Presentation: Hashtracking shows our presentation made well over 100,000 impressions with an audience of more than 30,000. 2. Follow @Izzo_Michael. Geo-Location now and in the future. #SUSMROI « Alyssa Dupre. In my social media class we all had to do a group presentation on a new or emerging topic in social media.
My group decided to discuss social media return on investment. It was a very interesting but complex topic, one that even sometimes trips up professionals. But I learned that it’s crucial for companies to start measuring the ROI of their social media efforts. Analytic tools will improve in the future and will become much more useful and efficient at calculating ROI but I learned two tips companies can use to help calculate their ROI now. 1. Set specific goals and objectives. Kelsey Perkins » Teaching on Social Media Return on Investment/Analytics.
Over the past semester for my Social Media U Need 2 Know class, we were asked to choose a topic that we could teach to the class at the end of the semester.
My group and I decided to teach on Social Media ROI and Analytics. Essentially, we wanted to find out: Free Hashtag Report. Twitter Hashtag Tracking and Analytics. #SUSMROI · kelseyjperkins. Kelsey @ S. I. Newhouse School of Public Communications. Productive #newhouseSM4 G+ Hangout w/ Teaching Team #SUSMROI. ROI of Social Media: Myths, Truths and How to Measure. Starbucks Rates Number 1 in Study of Most Socially Engaged Companies by Research Firm PhaseOne.
Technology / What’s The ROI Of Social Media? Why Brands Need To Embrace Online Culture [INFOGRAPHIC] 6 Ways to Track the Impact of Social Media on Public Relations. How LIVESTRONG Raised Millions to Fight Cancer Using Social Media. In 2004, a little yellow bracelet changed the cancer cause.
The ubiquitous LIVESTRONG gel wristband, which sold for $1, adorned the wrists of cancer survivors, supporters and celebrities while uniting people around the world in the fight against the disease. If you haven’t worn one, you probably know someone who has. Simple and inexpensive, the bands created a community that crossed political, geographic, ethnic and age lines.
And they brought in an estimated $70 million for the charity. The bracelet craze has slowed but LIVESTRONG is still going as strong as founder Lance Armstrong’s cycling prowess. 100 ways to measure the ROI of social media. InShare4.
SHRM study: Only 21 percent of companies measure social media ROI. HR is largely responsible for social media policies and practices.
Does your strategy include the return on investment? By Heather R. Huhman | Posted: March 26, 2012. Does More Time Spent on Social Media Equal Higher Social ROI? The question on everyone’s minds: does more time spent on social media mean a greater social ROI?
That is one of the questions Social Media Examiner tries to answer in its 2011 Social Media Marketing Industry Report. They surveyed 3300 fellow marketers to find insights on how marketers are using social media to grow their company. Companies are becoming more social and staying on top of using Facebook, Twitter, Linkedin, blogs, and other channels takes commitment. Andy's Answers: Measuring the ROI of your social media programs. 5 Tips for Moving Social Media Leads Into the Sales Funnel. 34 case studies that prove social media ROI. 27 Resources for Assessing and Maximizing Social Media ROI. Image: jannoon028 / FreeDigitalPhotos.net Understanding social media ROI (Return on Investment) is increasingly important as marketing managers need to both defend their social media marketing spend and employ ROI metrics to improve the success of their social media marketing programs.
Much is written on how to effectively assess ROI and how to use metrics to improve your ROI. So, today, I thought I’d provide a list of the 27 most influential resources I’ve found for assessing and maximizing your social media ROI. The Hunger Games Official Trailer 2012 HD. The Hunger Games. ResidualRx.com. A Q&A with the CEO of ROI Tracker Ifbyphone. KONY 2012: Is the Viral Campaign a Scam? KONY 2012, a documentary produced by non-profit Invisible Children, has gone viral in the past couple days, receiving millions of views on YouTube and Vimeo.
The video has also, however, begun to receive significant backlash from organizations and publications questioning the authenticity of Invisible Children. Many of the negative critiques have been targeted at Invisible Children’s practices as an organization, not whether Joseph Kony, the leader of the Lord’s Resistance Army, is a war criminal. Visible Children, a Tumblr dedicated to evaluating the legitimacy of the KONY 2012 campaign, raised some points Wednesday morning which have resurfaced in numerous publications. “Invisible Children has been condemned time and time again. As a registered not-for-profit, its finances are public. You can evaluate Invisible Children’s 2011 budget, which is public online, for yourself: $1,074,273 was allocated to travel and $1,724,993 was allocated to staff compensation. The Complete Timeline of Social Networks From 1960 to 2012. Apple Slammed By Chinese Writers Over Allegedly Unlicensed eBooks.
BEIJING (AP) — A group of prominent Chinese writers have demanded millions of dollars in compensation from technology giant Apple Inc. for allegedly selling unlicensed versions of their books in its online store, a lawyer said Monday.
The case is a departure from the usual pattern of U.S artists or companies going after Chinese copycats. Trade groups say illegal Chinese copying of music, designer clothing and other goods costs legitimate producers billions of dollars a year in lost sales. Three separate lawsuits have been filed with the Beijing No. 2 Intermediate Court on behalf of 12 writers who allege 59 of their titles were sold unlicensed through Apple's iTunes online store, said Wang Guohua, a Beijing lawyer representing the writers. The three suits together demand 23 million (US$3.5 million) in compensation from Apple, Wang said.
Well-known novelist and race car driver Han Han is among the writers taking the legal action, he said. AP researcher Zhao Liang contributed. Why Social Marketing is Better than Traditional Marketing. How Did Twitter React to the New iPad Announcement? #interactive #infographic #chart. Why Every SEO Strategy Needs Infographics. Infographics not only grab the attention of your readers but they can also be a scalable link building tactic.
The internet is quickly collecting an assortment of well-designed, easy-to-digest infographics across all industries, and it’s easy to see why these information-packed images are so popular for bloggers and web content managers. Content alone, as useful as it is, can sometimes be a little bit bland. Why Mobile Commerce is On the Rise [INFOGRAPHIC] About 30% of mobile phone users spend an average of about 27 minutes each day text messaging, using the telephone and video chatting, according to retailer CultureLabel.com. The company put together an infographic that highlights the bright outlook for the mobile commerce industry, helped along by the massive growth of smartphone adoption.
As CultureLabel looked to expand its own mobile strategy, the company compiled stats to reinforce the need to grow its m-commerce channel. According to its findings displayed in the online art retailer's infographic, 5.9 billion out of the 7 billion people (87%) worldwide already have mobile phones. Smartphone sales are up 63.1% from 2010, and a whopping 488.5 million devices were sold in 2011. Meanwhile, one in seven searches are made with a mobile device. KONY 2012: Is the Viral Campaign a Scam? 6 Excellent iPhone Apps Worth Paying For. How Are Retailers Adapting To The Mobile Shopping Craze. Are Apple's Production Plants Safe and Fair to Workers.