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Tired of watching months of endless awards coverage with virtually no rooting interest since most movies won't open to the genreal public until after Thanksgiving? Well, so are we, and we decided to do something about it.
In my social media class we all had to do a group presentation on a new or emerging topic in social media.
Over the past semester for my Social Media U Need 2 Know class, we were asked to choose a topic that we could teach to the class at the end of the semester.
Retail Week Live 2013, hailed as the UK’s top retail event, took place in London for two days starting 13th March 2013. The schedule featured top retail leaders, industry experts, and a keynote speech from the Secretary of State for Business, Vince Cable. Media Measurement used Salesforce Marketing Cloud social...
Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference?
In 2004, a little yellow bracelet changed the cancer cause . The ubiquitous LIVESTRONG gel wristband, which sold for $1, adorned the wrists of cancer survivors, supporters and celebrities while uniting people around the world in the fight against the disease . If you haven’t worn one, you probably know someone who has.
in Share 4 Social Media Examiner in their 2010 Social Media Marketing Industry Report says the #1 question people ask is “How do I measure social media return on investment?” Business measurements abound in social media to determine return on investment and they’re worth considering since only 18% of traditional advertising campaigns ever generate a positive ROI (source: Nielsen).
HR is largely responsible for social media policies and practices. Does your strategy include the return on investment? By Heather R.
The question on everyone’s minds: does more time spent on social media mean a greater social ROI? That is one of the questions Social Media Examiner tries to answer in its 2011 Social Media Marketing Industry Report .
One of the fundamental Five Ts of word of mouth marketing I teach in my book is “Tracking.” Because word of mouth often involves a lot of testing of topics and trying new things, you need a tracking component to help you identify what works and what doesn’t. One of the brightest minds in tracking and measurement is Olivier Blanchard.
Posted on October 19, 2010 by Rob Petersen
Image: jannoon028 / FreeDigitalPhotos.net
The Hunger Games
Tracking a company's return on investment from a social media campaign can be a difficult task.
KONY 2012, a documentary produced by non-profit Invisible Children, has gone viral in the past couple days, receiving millions of views on YouTube and Vimeo.