Seriously Boost Your Twitter Strategy. What Does Data-Driven Social Media Operations Look Like? In my research lately, I’ve observed that the confluence of two major trends in the digital world, social business and big data, has led to a host of significant new opportunities — and some inevitable challenges — for our organizations today. Essentially, the world is at last waking up to the fact that online conversations in the social world are public and so many of them concern our businesses. As a result, more and more every day, we see that organizations are tying the two practices together in actionable ways. A few months back, I collected some of the more interesting and impactful examples of social media and big data. These stories indicated that the intertwining of the two ‘megatrends’ was real and meaningful to our organizations. Simply put, timely and and effective use of social data can produce tangible and significant business results, including higher revenue, improve margins, more efficient business processes, better customer retention, and so on.
Is Your Social Media Policy Useless? - Gretchen Gavett - Our Editors. By Gretchen Gavett | 11:00 AM February 21, 2013 The headline wasn’t exactly subtle: “Even if It Enrages Your Boss, Social Net Speech Is Protected.” This New York Times article, which ran a few weeks ago, outlined a series of recent National Labor Relations Board rulings that analyzed employee firings in the wake of potentially-damaging Facebook posts. Centered around a case involving the nonprofit organization Hispanics United of Buffalo, the Board ruled that the group was unlawful in terminating five workers after another employee alleged harassment. So the boundaries are a little clearer now, right? Not exactly. You can enrage your boss via social media and be fired legally. “The Board has issued a bunch of the decisions — and in a lot of cases the employer won,” Benjamin Sachs, a Harvard Law professor and faculty co-director of the school’s Labor and Worklife Program, reiterated to me.
So what’s the difference? Organizing. It may be trickier for companies. California's New Privacy Laws Stop Employers From Social Snooping. California residents, take note: Those nosy bosses are no longer allowed to poke around on your Facebook profile or force you to open up a personal Twitter account. Say hello to California's new social media law, which took effect January 1. The new regulations make significant changes to the way businesses treat social media. But while some benefits are clear, others are harder to define, and could lead to legal problems later. Technically an adjustment to the labor code, the Employer Use of Social Media law is an important step to creating a barrier between the work force and management, adding much-needed do's and don'ts to previously nebulous territory.
The new law specifically prohibits private and public employers from demanding usernames and passwords to access personal social media accounts or requiring an employee or applicant to show the contents of social media accounts to bosses. It's Not Black And White Treating Social Media Personas Image courtesy of Shutterstock. How Social Media is Prompting Organizational Transformation. InShare295 It is with great pleasure that I share with you some exciting and hopefully helpful news. Salesforce and Altimeter Group recently collaborated on a special project to help executives understand the real impact of social media and in turn how to lead meaningful and lucrative transformation. The result is The Little Blue Book of Social Transformation, a free ebook that outlines 20 principles to lead change. It is available today as a complimentary download here.
Now, the backstory… Here are a few questions for you to consider… 1) How specifically does social media impact your organization, by function, department, and overall? 2) How is social media affecting customer behavior? 3) How can your strategy address these answers while accelerating new and existing business priorities and objectives? Executives for the most part don’t get social media. It’s no secret. Losses are Red, Profits are Blue Executives are awakening to the importance of stepping outside of their comfort zones. 1. Questioning the network: The year in social media research. Mind Mapping - Create Mind Maps online with MindMeister.
Komen learns power of social media: Facebook, Twitter fueled fury. Facebook and Twitter, take a bow. The head of Planned Parenthood on Friday credited the two social media platforms with forcing Susan G. Komen for the Cure to reverse course on its plan to withhold funding earmarked for breast health screenings. Facebook and Twitter were the first to catch wind of the controversy -- and that led the mainstream media to sit up and take notice, said Cecile Richards, president of Planned Parenthood Federation of America. The social media giants then led the online world in delivering a furious barrage of criticism over a move that many saw as trying to politicize women's health. "It's been incredible; we're still sifting through the numbers," Richards said in a media conference call Friday morning.
In addition to picking up $3 million in donations in just three days -- directly related to the awareness raised by social media -- Planned Parenthood's Facebook "likes" and Twitter followers increased by thousands upon thousands. Toto as state dog of Kansas? Harnessing-social-media-tools-to-fight-corruption-1. Lerhaupt. Egypt's Uprising: Tracking the Social Media Factor | PBS NewsHour | April 20, 2011.
For the first time in history, a social movement could be observed in real-time as it spread, coalesced around ideas, and grew exponentially in size and scale across the Internet. That is what News Group International – a Dubai based news management company – discovered in its recent comprehensive analysis of social media surrounding the uprising in Egypt. No one thinks Twitter or Facebook or the Egyptian site Masrawy alone took down the autocrat Hosni Mubarak after 30 years in power – but social media acted as a catalyst. In fact, social media messages and conversations about uprisings, change, political upheaval and “freedom” dominated the discussion. 50247Egypt's Uprising: Tracking How Social Media Stirred Action News Group International, a Dubai based-news and information company, analyzed social media from and revolving around the Egypt uprising in Tahrir Square in January and Feb 2011.
Read the News Group analysis here. Some of the findings: Watch A Visualization of Tweets About Egypt. Facebook So Far. I’ve been reinvesting in my efforts to understand and use Facebook. My first big experiment has been to build a Blog Topics Facebook community to accompany my subscription service. So far, with a little bit of promoting, pushing, begging, and about $80 in ad spend, I’ve got just under 1300 people on the page, and have had some really lively interactions. What have I learned? Be Consistent With Blog Topics, I put up a post or idea 3-4 times a day. Be Specific I post my questions and ideas to spur on conversation. Be Inclusive I’ve done a lot to interact with the people who comment back and forth on that community.
Curious to Know What’s Worked Well for You As we explore Facebook’s value a bit more in coming months, I’d love to hear your take on what works, what doesn’t, and what you recommend to your friends and clients. ChrisBrogan.com runs on the Genesis Framework The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Rupert Murdoch On Facebook IPO And MySpace “Screw-Up”
Rupert Murdoch has really taken to Twitter since joining the social microblogging service recently. He’s not one of those high profile execs that joins and tweets once every two months. He’s on there about every day speaking very candidly about the media industry, picking fights with Google and acknowledging News Corp.’s screw-ups. JPMorgan to Start Social Media Fund. J.B. Reed/Bloomberg News Hoping to seize upon investor excitement over social networking companies like Facebook, JPMorgan Chase is planning to start a new fund to invest in an array of Internet and new media companies, people briefed on the matter told DealBook on Sunday.
The proposed fund, which will be run by JPMorgan’s asset-management unit, is seeking to raise between $500 million and $750 million from wealthy investors to put into privately held technology companies like Twitter and Groupon, these people said. The idea is to place bets on companies with established business models and steady revenue before they go public in widely anticipated stock sales. Several popular social media companies, including the professional social network LinkedIn and the Internet radio company Pandora, have already filed to go public. Interest in these companies has been running high recently. Joseph Evangelisti, a JPMorgan spokesman, declined to comment. Andrew Ross Sorkin contributed reporting. The Impact of Social Media. Harvard Business Review Analytics Services has released a study on the impact of social media. Facebook, Twitter, Linkedin, blogs etc. offers organizations the chance to join conversation with millions of customers around the globe every day.
But even though social media has great potential, many organizations do not properly integrate social media in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving conversations. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. The participating organizations were mainly based in the US and in Asia. These are some of the main results from the survey: • Three-quarters (75%) of the companies in the survey said they did not know where their most valuable customers were talking about them. • Nearly one-third (31%) do not measure effectiveness of social media. • Less than one-quarter (23%) are using social media analytic tools. Social Media Grows at NY Times, But Home Page Remains King. Social Media content on MediaShift is sponsored by the John S. Knight Journalism Fellowships, a program offering innovative and entrepreneurial journalists the resources of Stanford University and Silicon Valley.
Learn more here. Lately Facebook has been trumpeting its prowess in driving traffic to news sites. In a blog post a couple weeks ago, Facebook media guy Justin Osofsky crowed that Facebook was now the number one referral site to SportingNews.com and that the Washington Post saw Facebook referral traffic grow 280 percent year-over-year. That’s certainly impressive, but the New York Times website continues to get the majority of traffic from its own home page. That’s right. Still, Roberts has a lot to celebrate when it comes to the New York Times on Facebook.
> @NYTimes on Twitter has 2,845,559 followers > The NYTimes Facebook page has 1,052,752 fans > Over 450,000 NYTimes.com users have opted to ‘Log In with Facebook’ to make comments on the site Jim Roberts Brian Stelter. Sir Tim Berners-Lee on WikiLeaks Vs. Open Government. "By luck, I stumbled upon your site, and of course I wanted to try it out.
I went on to deposit $500 on OneTwoTrade, then opened 5 positions and won 4. Took out the $500 and still have the profit of $288 to trade with. This is a great system you got there Sir, I definitely owe you one. " Shelly Green - New York "I began with $200 on OneTwoTrade and I went down to $100 the first day. I rushed too much on the trades without following the trends you suggested in the system. John Bates - Los Angeles "I didn't know what to think about this system at first, as I have always looked at trading as too complicated and only for professionals... obviously I was wrong. Julia Moore - Chicago "Just started trading binary options a month ago. Scott Parker - Miami. The Future of Social-Media Archiving - Wired Campus. The Archiving Social Media conference at George Mason University brought scholars, archivists, and Web developers together on Friday to discuss the preservation of data now whizzing around the Internet on blogs and networking sites like Twitter and Facebook.
Demand for Web archives has grown as social media has become part of the fabric of social history. At the conference, participants talked about the challenge of documenting social media from a variety of angles, such as copyright, ethics, and how the archives will be used. “This was really intended as a first conversation,” said Tom Scheinfeldt, managing director of George Mason’s Center for History and New Media, and a research assistant professor of history at GMU.
“We have a better sense of the kind of work that would need to be done.” Mr. Keeping archives dark: Deciding what to archive: Achieving uniformity in archives: Co-coordinating Editor Return to Top. Twitter Enables Fully-Functional, Embedded Tweets. Until now, there has been no quick and simple way to embed a functional Tweet in a blog post. That is, most of us bloggers simply took a quick screenshot, uploaded the image and used that, meaning that users were left looking at the picture of functionality without any of the benefits - they couldn't follow, retweet, reply or favorite a thing. Today, Twitter has released a new set of developer tools that will make it easier for bloggers and others alike to embed fully-functional Tweets on the Web, with WordPress leading the pack. According to the developer description, the new feature - called Web Intents - will "make it possible for users to interact with Twitter content in the context of your site, without leaving the page or having to authorize a new app just for the interaction.
" Twitter had previously offered a way to embed Tweets with a feature called Blackbird Pie, but the resulting embed was lifeless. Twitter's International Growth: Becoming the World's Water Coole. Not to be outdone by Facebook's impressive global growth trend, Twitter's just revealed some statistics about how many people Tweet around the third rock from the sun. Get this: More than 60% of Tweeps aren't American. Matt Sanford, Twitter's head honcho engineer on its International Team, presents the stats (mainly in the form of that graph shown above) on the company's blog.
He notes that the first Tweeps were employees in the company's San Francisco offices in 2006--naturally--but that since then Twitter's grown very rapidly into a "global information network. " By its very nature, Twitter spreads like a virus, without regard for national boundaries. It's a person-to-person network, and as more people become connected to the grid, there are more people to "follow" or connect with. But peeping at that graph up there, the growth in international membership of Twitter has been nothing short of phenomenal. Twitter subpoenaed over OWS. 5 Social Media Pitfalls to Avoid. 10 Reasons You Should Run Like Hell From Social Media. LinkedIn Gives Users the Ability to Follow Companies.
Which Department Owns Social Media? The History and Evolution of Social Media. Malcolm Gladwell Is #Wrong. Social Media Departmental Wars - shelisrael1. How to Design for Participatory Crisis Reporting? | Gauravonomic.