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In my research lately, I’ve observed that the confluence of two major trends in the digital world, social business and big data , has led to a host of significant new opportunities — and some inevitable challenges — for our organizations today.
by Gretchen Gavett | 11:00 AM February 21, 2013
It is with great pleasure that I share with you some exciting and hopefully helpful news.
What’s So Important About a Social Media Policy? | PUNCHmedia – Social Media for business. Strategic & Simple.For each businesses that I consult with, I always recommend putting together a Social Media policy.
Editor’s note : There’s lots of new and interesting academic research into social media every year — but who has time to sift through all those journals and papers? Our friends at Journalist’s Resource , that’s who. JR is a project of the Shorenstein Center on the Press, Politics and Public Policy at the Harvard Kennedy School, and they spend their time examining the new academic literature in media, social science, and other fields, summarizing the high points and giving you a point of entry.
In today’s hyper-paced business atmosphere, executives and marketers alike are often way too overwhelmed with day-to-day chaos to spend too much time pondering social media strategy. For those of you ready to hoist your laptop out the window, here’s a simple tip to help you pick the right social media channel without having to miss your son’s T-ball game: Don’t reinvent the wheel. More specifically, follow what other social media marketers are doing to find success, and emulate it. Social Media Explorer’s 2012 Social Media Marketing Industry Report is an excellent place to start. SME interviewed over 3,800 marketers to find how they are using social media for their business.
Facebook and Twitter, take a bow. The head of Planned Parenthood on Friday credited the two social media platforms with forcing Susan G. Komen for the Cure to reverse course on its plan to withhold funding earmarked for breast health screenings. Facebook and Twitter were the first to catch wind of the controversy -- and that led the mainstream media to sit up and take notice, said Cecile Richards, president of Planned Parenthood Federation of America. The social media giants then led the online world in delivering a furious barrage of criticism over a move that many saw as trying to politicize women's health. "It's been incredible; we're still sifting through the numbers," Richards said in a media conference call Friday morning.
F or the first time in history, a social movement could be observed in real-time as it spread, coalesced around ideas, and grew exponentially in size and scale across the Internet . That is what News Group International – a Dubai based news management company – discovered in its recent comprehensive analysis of social media surrounding the uprising in Egypt. No one thinks Twitter or Facebook or the Egyptian site Masrawy alone took down the autocrat Hosni Mubarak after 30 years in power – but social media a cted as a catalyst.
I’ve been reinvesting in my efforts to understand and use Facebook. My first big experiment has been to build a Blog Topics Facebook community to accompany my subscription service . So far, with a little bit of promoting, pushing, begging, and about $80 in ad spend, I’ve got just under 1300 people on the page, and have had some really lively interactions. What have I learned?
Rupert Murdoch has really taken to Twitter since joining the social microblogging service recently. He’s not one of those high profile execs that joins and tweets once every two months. He’s on there about every day speaking very candidly about the media industry, picking fights with Google and acknowledging News Corp.’s screw-ups. With reports that Facebook will file its IPO documents this coming week (maybe as early as Wednesday), he’s now talking about that (and again, the MySpace screw-up).
J.B. Reed/Bloomberg News Hoping to seize upon investor excitement over social networking companies like Facebook , JPMorgan Chase is planning to start a new fund to invest in an array of Internet and new media companies, people briefed on the matter told DealBook on Sunday.
Harvard Business Review Analytics Services has released a study on the impact of social media. Facebook, Twitter, Linkedin, blogs etc. offers organizations the chance to join conversation with millions of customers around the globe every day. But even though social media has great potential, many organizations do not properly integrate social media in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving conversations. The survey was conducted among HBR magazine and newsletter subscribers during July 2010.
Social Media content on MediaShift is sponsored by the John S. Knight Journalism Fellowships , a program offering innovative and entrepreneurial journalists the resources of Stanford University and Silicon Valley. Learn more here .
The Archiving Social Media conference at George Mason University brought scholars, archivists, and Web developers together on Friday to discuss the preservation of data now whizzing around the Internet on blogs and networking sites like Twitter and Facebook. Demand for Web archives has grown as social media has become part of the fabric of social history. At the conference, participants talked about the challenge of documenting social media from a variety of angles, such as copyright, ethics, and how the archives will be used. “This was really intended as a first conversation,” said Tom Scheinfeldt, managing director of George Mason’s Center for History and New Media, and a research assistant professor of history at GMU.
Not to be outdone by Facebook 's impressive global growth trend, Twitter's just revealed some statistics about how many people Tweet around the third rock from the sun.