How Music Hijacks Our Perception of Time - Issue 22: Slow. One evening, some 40 years ago, I got lost in time. I was at a performance of Schubert’s String Quintet in C major. During the second movement I had the unnerving feeling that time was literally grinding to a halt. The sensation was powerful, visceral, overwhelming. It was a life-changing moment, or, as it felt at the time, a life-changing eon. It has been my goal ever since to compose music that usurps the perceived flow of time and commandeers the sense of how time passes.
The human brain, we have learned, adjusts and recalibrates temporal perception. We conceive of time as a continuum, but we perceive it in discretized units—or, rather, as discretized units. In recent years, numerous studies have shown how music hijacks our relationship with everyday time. Perhaps the clearest evidence of musical hijacking is this: In 2004, the Royal Automobile Club Foundation for Motoring deemed Wagner’s Ride of the Valkyrie the most dangerous music to listen to while driving. Footnotes 1. 2. 3. 4. How to use mind mapping software for marketing message development. Jul 15th, 2011 | By Chuck Frey | Category: Tips & Techniques One of the lesser-known applications of mind mapping software is to utilize it to develop your company’s marketing messages. Why would you want to do that, you may be asking yourself? Can’t you just start writing copy based upon your customer’s needs and your product’s benefits?
Not so fast. One of the common problems of many marketing campaigns is that they treat prospective customers as if they are one monolithic group of people, with identical interests, behaviors and beliefs. Here’s another thought, which the article doesn’t cover: If your job involves the development of online or offline communications, one dominant school of thought says that you should relentlessly “A/B test” it. You can use this visually-based prospect definition method to drive the messaging for your organization’s web pages, e-mails and other online and print campaigns.
Tags: e-mail marketing, marketing, messaging, web content. How mind mapping "shakes things up" Jul 16th, 2010 | By Chuck Frey | Category: Tips & Techniques Metaphors are powerful things. They compare something we don’t understand to something that we do. In so doing, they help us to create a mental “bridge” that enables us to better understand a new idea or concept. For example, the automobile was originally called the “horseless carriage.”
In a recent TED presentation, author James Geary called metaphorical thinking “essential to how we understand ourselves, our thinking, how we communicate, learn, discover and invent.” In his fascinating explanation of metaphors, Geary dissects what is perhaps the most famous and well-known saying in all of Western philosophy: “Cogito ergo sum” – “I think, therefore I am.” “I shake things up, therefore I am.” I love this idea! The right tool to create tomorrow’s new opportunities In this day and age, that’s worth its weight in gold! Tags: metaphor, mind map, mindmap. Concept maps vs. mind maps. IQ Matrix | Accelerating Your Human Potential. Buzan: mind maps make you smarter.