Management
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Engineering Leadership and Management Courses | Stanford University Online
Mouse over the diagram below to see professional courses mapped against competencies in leadership, strategy, decision-making, innovation and execution—knowledge commonly sought by engineers and technology professionals wishing to expand their areas of expertise.
Management Methods | Management Models | Management Theories
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The CEO Refresher Archives There are over 2,800 excellent articles in The CEO Refresher Archives on-line and available for viewing and printing ! Here is the index by topic. Get the edge - get into the archives and go deep to find a wealth of executive intelligence and insight!
The CEO Refresher Archives
Clay Christensen's Milkshake Marketing — HBS Working Knowledge
When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either dividing the market into product categories, such as function or price, or dividing the customer base into target demographics, such as age, gender, education, or income level. Unfortunately, neither way works very well, according to Harvard Business School professor Clayton Christensen, who notes that each year 30,000 new consumer products are launched—and 95 percent of them fail. "The jobs-to-be-done point of view causes you to crawl into the skin of your customer and go with her as she goes about her day, always asking the question as she does something: Why did she do it that way?" The problem is that consumers usually don't go about their shopping by conforming to particular segments. Rather, they take life as it comes.
The Seven new Management and Planning Tools have their roots in Operations Research work done after World War II and the Japanese Total Quality Control (TQC) research. In 1979 the book Seven New Quality Tools for Managers and Staff was published and in 1983 was translated into English. [ edit ] The seven new tools