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What the Semantic Web -- or Web 3.0 -- Can Do for Marketers - Ad

http://adage.com/article/digitalnext/semantic-web-web-3-0-marketers/132815/ It's been nearly 10 years since Tim Berners-Lee, who is credited with inventing the worldwide web, expressed his vision of a "semantic web," in which all web data -- and the meaning of that data -- could be read by machines. Since then, much of the slow-moving progress toward this smarter and more powerful web has been courtesy of academics and data librarians. Recently, however, the semantic web has been enjoying a commercial revival of sorts and is often referred to by the new buzzword "Web 3.0." Given how insane the pace of life is these days, I thought I'd offer a few thoughts on what I've been learning about it.
Dan Sheerman has been working away to implement the responsive design for Boagworld. With the job complete he shares a few lessons learnt. Before starting your next project take a step back and do the groundwork. In this post we look at how to research your objectives and why its so important.

10 techniques for an effective &#039;call to action&#039; : Boag

http://boagworld.com/design/10_techniques_for_an_effective/
http://www.newyorker.com/humor/2009/10/19/091019sh_shouts_weiner Hi, Ellis— Let me introduce myself. My name is Gineen Klein, and I’ve been brought on as an intern to replace the promotion department here at Propensity Books. First, let me say that I absolutely love “Clancy the Doofus Beagle: A Love Story” and have some excellent ideas for promotion. To start: Do you blog?

Shouts &amp; Murmurs: Subject: Our Marketing Plan : The New York

10 Online Tools PR Pros Should Know « Graham Wolfe // PRuminatio

In no particular order, here are 10 online tools PR pros should be familiar with for pitching, researching, managing and monitoring: MatchPoint – MatchPoint produces a list of journalists, ranked by relevance based on their bodies of work culled from a database of more than 11,000 news sources, 25,000 online news sites and 10,000 blogs. Radian6 – Radian6 is focused on building the complete monitoring and analysis solution for PR and advertising professionals so they can be the experts in all social media platforms. http://grahamwolfe.wordpress.com/2009/02/03/10-online-tools-pr-pros-should-know/
http://beth.typepad.com/beths_blog/2009/01/creating-your-organizations-social-media-strategy-map.html

Beth&#039;s Blog: How Nonprofits Can Use Social Media: Creating

Source: Dollar Bin, Flickr In February, I'll be co-teaching the " WeAreMedia Live " intensive two-day workshop in San Francisco from NTEN . The goal is to help participants create a social media strategy AND take a deep dive into the tactics and tools of social media. One of the challenges, of course, is integrating social media strategy with overall communications planning as well as Internet strategy without having the time in the workshop to drill down into those other topics.