What the Semantic Web -- or Web 3.0 -- Can Do for Marketers - Ad. Shouts & Murmurs: Subject: Our Marketing Plan : The New York. Hi, Ellis— Let me introduce myself. My name is Gineen Klein, and I’ve been brought on as an intern to replace the promotion department here at Propensity Books. First, let me say that I absolutely love “Clancy the Doofus Beagle: A Love Story” and have some excellent ideas for promotion. To start: Do you blog? If not, get in touch with Kris and Christopher from our online department, although at this point I think only Christopher is left. I’ll be out of the office from tomorrow until Monday, but when I get back I’ll ask him if he spoke to you. If you already have a blog, make sure you spray-feed your URL in niblets open-face to the skein. The vi-spi is cross-platform, but don’t worry if you think you’re not on Facebook, because you actually are. I’ve attached a list of celebrities we think would be great to blurb your book, so find out their numbers and call them up.
Remember in your blog to tabskim your readers’ comments. Don’t hesitate to try to contact me if you have any questions. 10 Online Tools PR Pros Should Know « Graham Wolfe // PRuminatio. Beth's Blog: How Nonprofits Can Use Social Media: Creating. Source: Dollar Bin, Flickr In February, I'll be co-teaching the "WeAreMedia Live" intensive two-day workshop in San Francisco from NTEN. The goal is to help participants create a social media strategy AND take a deep dive into the tactics and tools of social media.
One of the challenges, of course, is integrating social media strategy with overall communications planning as well as Internet strategy without having the time in the workshop to drill down into those other topics. I've also been looking at examples from the corporate sector like the POST method from Forrester and thinking about adaptions for nonprofit. I've come up with synthesis - a worksheet, how-to points, and resources that would guide an organization to think strategically about social media.
Here's a roadmap and worksheet to do just that! The Social Media Strategy Map and Worksheet 1. What do you want to accomplish with social media? 2. Who must you reach with your social media efforts to meet your objective? 3. Resources.