Luxury

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Behind Prada's Astounding Results | Intelligence | BoF. MILAN, Italy — “I’ve got the brains and you’ve got the looks...” So goes the Pet Shop Boys’ classic track ‘Opportunities (Let’s Make Lots of Money).’ In Prada’s case, it has both: smart management and desirable product, a combination that really is making the brand lots of money, evidenced by the company’s recent announcement that its net profit increased 46 percent in the 2012 financial year, while other international luxury brands like Hermès and LVMH are reporting slowing growth, citing a slowdown in China.

What’s more, according to Mario Ortelli, an analyst at Sanford C. Bernstein, Prada’s momentum is set to continue on this trajectory for the next 2 to 3 years at least. It’s recipe for success? A high-level of brand integrity and a diverse product mix, coupled to a closely managed retail expansion programme designed to ensure the brand’s pulling power as markets mature. Not too Big, Not too Visible Planned Retail Expansion and Margin Benefits Creative-Business Partnership.

BAIN REPORT Global Luxury 2015. How Bicester Village retail outlet became a new luxury destination. It gets smarter with every turn. Down one wide path is a young man selling artisanal Amorino gelato; down another, a bellboy in a jaunty red cap is photographing some young women as they pose in front of an autumn tree installation.

Inside the Time & Gems store in the Bicester Village outlet complex, an hour from London, Pomellato jewellery and Girard-Perregaux watches sit in brightly polished glass display cases. A multilingual staff member carefully removes a Boucheron Biladom panda ring glittering with pavé diamonds and confirms the price: £11,300, reduced from £22,500. Sample the FT’s top stories for a week You select the topic, we deliver the news. Outlet malls were once filled with bargain-hunters happy to forgo expensive store fit-outs for hefty discounts on budget items like Donnay sportswear. Today there are around 30 outlets in Britain, largely a middle-class domain with aspirational brands and the environment to match.

As the outlets become higher-end, so do the shoppers. GLOBAL LUXURY TRENDS. Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay. Luxury issues. Brand rethink. Consumer products executives are confronting a bitter truth: conventional recipes traditionally used for profitable growth no longer are enough. As the marketplace undergoes a rapid transformation, it’s forcing leading brands to rethink everything—from where and how they compete to what capabilities they will need to thrive in this new world order. The fast-changing world of consumer products is at the confluence of a number of significant trends. Declining populations in developed markets top the list. In Japan alone, the population is expected to shrink by 5% over the next 15 years.

At the same time, economic turbulence has curtailed consumer spending, limiting the traditional pattern of continually trading up to more expensive products. Retail sector consolidation and the continued growth of private labels in developed markets are turning increasingly powerful customers into a new form of competition. Top ten capabilities Five winning behaviors Repeatability and consistency. Speed. The Consumer – What Defines a Luxury Brand? The Identity of Luxury Brands | Upmarkit. The objective of this paper is to apply the concept of brand identity to the luxury segment and to demonstrate its suitability as a framework for the creation of luxury brands. 1. Benefits of Identity-Driven Luxury Brand Management The Purpose of the B: Above all, luxury brands need to master the creation of luxury-specific symbolic meaning as this marks the major difference between the premium and luxury segment.

Companies who have nothing to believe in and who have nothing else to communicate apart from their product features can only remain premium. This distinguishing feature is represented on the one hand by Lexus, which concentrates on comfort and other functional characteristics – and on the other hand by Rolls-Royce, which is rich in history and shrouded in mystery. 2. Brand management often still relies on “traditional” positioning by a few major characteristics, which were found out by market surveys to be especially relevant for the consumers’ purchasing decision. 2.1. 1.2. 2013 Luxury Market study - Bain Middle East press release.

Worldwide luxury goods continues double-digit annual growth; global market now tops €200 billion, finds Bain & Company Dubai commands around 30 per cent of Middle East luxury market and around 60 per cent of the UAE’s luxury market The Dubai Mall accounts for around 50 per cent of Dubai’s luxury purchases China’s luxury growth keeps pace with GDP; Southeast Asia and South America claim top spots as new growth leaders; “HENRYs” fuel mature markets; Europe braces for summer spending dry spell Bain’s spring update sees the key drivers of the luxury goods market as: “We are seeing a more even distribution of global growth,” said Claudia D’Arpizio, a Bain partner in Milan and lead author of the study.

“In turn, brands are refocusing from short-term, reactive hot spot thinking to long-term sustained growth strategies.” Over the long term, Bain estimates that the global luxury goods market in 2025 will likely be more than five times larger than it stood in 1995. . - Ends - About Bain & Company, Inc. What does Raf Simons leaving Dior say about the fashion industry? - FASHION Magazine. By Kelly Dougher Date October 23, 2015 By now, even those with only a passing interest in fashion have probably heard that Raf Simons is leaving Dior.

After only three and a half years as the artistic director of the iconic French fashion house, Simons has cited a need “to focus on other interests in my life, including my own brand, and the passions that drive me outside my work,” as the reason for his departure. This is just the most recent reshuffling of designers in the ever-quickening game of musical chairs being played at famous fashion houses in recent years. John Galliano was fired from Dior in 2011 for anti-Semitic comments. At his trial, Galliano’s lawyer blamed the racist remarks on “work-related stress and multiple addictions.” Galliano’s workload at Dior had a hand in exacerbating his problems but there isn’t much that anyone at Dior could have done; after all, his bosses confronted him about his problems and told him to get help at least twice before his firing.

Designer Raf Simons Exiting Christian Dior. PARIS — Raf Simons is to part ways with Christian Dior, ending a fruitful three-and-a-half year collaboration that saw the fabled French house tilt in a more modernist direction. Dior said the designer “reached this decision for personal reasons” and that the spring-summer 2016 collection he presented under a flower-festooned hillock in a courtyard of the Louvre on Oct. 2 was his last. Simons’ successor at Dior has yet to be identified and a search is to be conducted, according to informed industry sources.

They describe the separation as amicable on both sides after the designer and the company failed to reach an agreement on a new employment contract. The separation announcement, issued after the close of trading on the Paris Bourse, is sure to send shock waves through the industry. It could also trigger another round of musical chairs at the highest levels of international fashion. None of the three men commented beyond the one-page statement. Simons was Dior’s sixth couturier. Raf Simons Leaving Dior | Breaking News, News & Analysis | BoF. LONDON, United Kingdom — Raf Simons is leaving his role as artistic director of women’s haute couture, ready-to-wear and accessory collections at Dior, the French luxury fashion house announced today. According to Dior, Simons “reached this decision for personal reasons.” The designer’s Spring/Summer 2016 collection, presented in Paris last month, was his last for Dior and marks the end of his three-and-a-half year tenure at the house.

Simons’ successor has yet to be identified, but the search for a replacement has begun, according to market sources. “It is after careful and long consideration that I have decided to leave my position as creative director of Christian Dior’s women’s collection,” Simons said in a one-page statement released by the company. Those interests include Simons’ eponymous fashion house, which is expected to continue showing its collections in Paris. Raf Simons Exits Dior, What It Means for the Fashion Industry. Hearing today that Raf Simons has resigned from Christian Dior stopped me in my tracks, as it did everyone else. But in one sense, I’m not surprised, and in another, I’m impressed. The news threw me back to the startling honesty of something Simons told me the day after his wildly lauded first couture show in 2012: “I’ll stop if I have no ideas anymore,” he said. “Fashion is not the only thing that can make me happy.”

I can’t say whether Simons’s decision to leave three and a half years later is directly related to feeling that he’s run out of ideas for Dior. He cites “personal reasons” in the official press release. But I do think there’s something in it that relates to his strong sense of emotional integrity and need for a sane work-life equilibrium. Simons isn’t walking away from fashion completely; he still has his own menswear collection in Antwerp. There have been no external warnings of trouble in the house.

Everyone seemed happy with this new start. Raf Simons Opens up About Leaving Dior. Before ever officially announcing his exit from Dior, Raf Simons spoke to Cathy Horyn for a piece that appears in the new issue of System magazine where he revealed his thoughts on the speed of fashion. In the piece, Simons opens up about the changing pace of fashion, why he’s not entirely happy that the industry has gotten less elitist, and where he goes to unwind. Here are a few standout excerpts from the interview: On not having enough time – “You know, we did this collection in three weeks,” he tells me, not defending the show but, rather, stating the reality that now faces high-fashion houses.

“Tokyo was also done in three weeks. Actually everything is done in three weeks, maximum five. “The problem is when you have only one design team and six collections, there is no more thinking time. “What are you going to do? On fashion no longer being elitist – “Fashion became pop. Source: Business of Fashion raf simons. Why Raf Simons Is Leaving Christian Dior -- The Cut. Raf Simons is leaving Christian Dior. Sidney Toledano, the chief executive officer of the Paris fashion house, made the announcement today in a statement. The decision by Simons, 47, not to renew his contract is surprising.

Since he took over in April 2012, Dior has prospered under his creative control. And Simons seemed to thrive, too: For once in the gossipy world of fashion, there were no rumors of a rift or whispers that Simons would leave. Quite the contrary, in fact. So what’s behind his decision? The second question won’t have answers for some time. Who will succeed him at Dior? And that leads us back to the first question: Why? But Simons was frustrated by the lack of time to create. His solution was to form two design studios last year, so that they alternated on the collections. Maybe, but one could argue otherwise — that the pressure of Dior made Simons more proficient, more intuitive.

The luxury brand strategy challenge | SpringerLink. In the last two decades, luxury brand management has generated much interest and discussions in both academic and business circles. Among business leaders, the debates have been related to the associated challenges and paradoxes that have emerged as a result of the evolution of luxury since it became a consolidated economic sector in the late 1990s, led by the vision of conglomerates such as LVMH, Gucci Group and Richemont. The unprecedented growth of the luxury sector from a value of US$20 billion in 1985 to its current $180 billion worth has been brought about by globalisation, wealth-creation opportunities, new market segments, digital communications, international travel and culture convergence, and has led to a series of business challenges that luxury practitioners have never known.

In consequence, the expanded base of wealthy clients the world over are undergoing a parallel evolution in attitudes, interests, brand perceptions and overall psychology. Hallmarks of the Best Global Brands 2016 - Interbrand. For the 2016 Best Global Brands report, we are celebrating growth. Because no matter what the path, the challenge, or the ambition, it all culminates in growth—for companies, for stakeholders, for shareholders, and, when done exceptionally well, for people and for humanity.

Among this year’s Best Global Brands, we find some common hallmarks—characteristics that are helping grow brands and businesses. A clear strategy for growth In 2015, we experienced a significant amount of streamlining—from strategy to structure, successful brands integrated their operations for greater agility and focus. The results: unprecedented M&A and spinoff activity and restructuring. Regardless of strategy, the more singular the focus of streamlined organizations, the greater their understanding of self and the clarity of what’s next.

The blurring of traditional sectors As these continue to blur, traditional measures and competitive comparisons change dramatically. Continue to borrow from the best. POPULENCE: EXPLORING LUXURY FOR THE MASSES. Do affluent customers care when luxury brands go mass?: The role of product type and status seeking on luxury brand attitude. New luxury brand positioning and the emergence of Masstige brands | SpringerLink. Five Different Types of Luxury Brands - Agence LuxuryAgence Luxury. Luxury: Worth every penny? Klaus Heine The Concept of Luxury Brands. Fashion: The accountant who created the first book of fashion. The Rich Don't Drive the Luxury Sector | Opinion | BoF. Contributing clarity by examining brand luxury in the fashion market. The Concept of Luxury: A Global Phenomenon with Local Implications | The European Financial Review | Empowering communications globally. What will be a luxury in the future?

Luxury fashion branding final thesis. The changing definition of luxury brands. What is the meaning of luxury? BALMAIN_百度百科. LSN : Behaviours : More affordable collections hit the catwalk. When It Comes to Luxury, China Still Leads. Bain: China’s Luxury Market Reverses Decline With 2% Growth. The Latest Facts and Figures about the Chinese Luxury Market - Luxury Society - Markets. The Economist explains: China's addiction to luxury goods.

Retaining the allure of luxury brands during an economic downturn: Can brand globalness influence consumer perception? LUXURY AND THE RECENT ECONOMIC CRISIS. Luxury perceptions: luxury brand vs counterfeit for young US female consumers. Luxury fashion brand image building: the role of store design in Bally and Tod's Japan. Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison. Consumer enactments of archetypes using luxury brands. LUXURY KNIT BRANDS EXPAND INTO FASHION COLLECTIONS. Global luxury trend innovative and emerging market. The evolution of a luxury brand: the case of Prada. Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding.

Mix-and-Match” Fashion Trend and Luxury Brand Recognition: An Empirical Test Using Eye-tracking. Fashion marketing of luxury brands: Recent research issues and contributions. Managing Fashion and Luxury Companies. Redefining supply network strategies to face changing environments. A study from the fashion and luxury industry. Meifang Chen: The Chinese opportunity. LSN : Opinion : Meifang Chen: The Chinese opportunity. FRUGAL FASHION. What does luxury mean in fashion today? Consumer enactments of archetypes using luxury brands. The evolution of a luxury brand: the case of Prada. Global luxury trend. Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay. Supply chain strategy for companies in the luxury-fashion market: Aligning the supply chain towards the critical success factors. Mintropolitans, China’s new middle class: Exploring trends for travel and e-commerce.

Luxury fashion consumption and Generation Y consumers: Self, brand consciousness, and consumption motivations. Online behaviour of luxury fashion brand advocates. Lean thinking in the luxury-fashion market: Evidences from an extensive industrial project. Luxury fashion brands: Factors influencing young female consumers' luxury fashion purchasing in Taiwan. Luxury fashion branding. How can brands keep on the good side of government and consumers?

Who are the next brand tribes? The Premium Brand and Luxury Consumer - US - 2014 : Consumer market research report. Customer Satisfaction and Brands - UK - 2016 : Consumer market research report. Luxury Marketing - China - 2015 : Consumer market research report. Luxury Goods Retailing - International - 2016 : Consumer market research report. Fashion 101: Why Luxury Is Expensive | Searching For Style. Social fashion style. For Luxury Brands Targeting China, Expansion to Lower-Tier Cities Beckons | Global Currents | BoF. Op-Ed | Luxury Brands Must Credit Craftspeople. Prada, Ralph Lauren Lose Ground in Brand Rankings as Tech Rules | News & Analysis | BoF. Do 'Accessible Luxury' Brands Have an Inherently Limited Lifespan? | Intelligence | BoF. No Growth but No Panic in the Luxury Sector | Market Pulse | BoF.