Deborah
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Charles Arthur and Jemima Kiss on the decline of MySpace and Beb
Rupert Murdoch's purchase of Intermix Media and its MySpace website in July 2005 was arguably the moment the world started to take social networking seriously. Despite the astonishment of his old media rivals at the $580m (then £331m) price tag, the acquisition was vindicated by a deal with Google beginning in October 2006, which guaranteed News Corp $900m in advertising revenue over the next three and a half years, providing certain traffic targets were met. Come the end of June 2010, the Google deal dies, and with it nearly half of MySpace's revenue.How Guardian Tech readers detailed Oracle and Sun's buyups
Oracle 's purchase of Sun Microsystems , announced on Monday morning, was one of those things that happens regularly in journalism: a huge story, breaking just as we were preparing the Technology section (which, though it appears in Thursday's paper, needs to be complete by Tuesday evening). We'd need a big story, of course, about what the implications of the takeover.