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Great social media campaign example : Dave Chaffey's Right
I’ve always believed that the most engaging, most effective blogs for marketing are not CEO blogs, rather they use guest bloggers; either different employees, or better still, customers. The award winning Tourism Ireland Taxi Challenge is another good example social media campaign of a customer video blog I featured a couple of years ago. The Blog Your Way to Antarctica campaign The Blog Your Way to Antarctica campaign example I feature here is similar, but in this case social media is being used effectively to recruit the customer blogger.
If you weren’t following what was happening online this weekend (yes, yes, ok you’ve got a life) there was a Groundswell against Motrin’s latest viral advertisement that was rejected by mothers in Twitter, spread to blogs, and YouTube. I’m not a mom, so at first glance I didn’t understand the offense, but apparently, it was condescending to moms who perceived wearing babies in a sling as ‘fashionable’ accessory, and who didn’t wanted to be labeled as an ‘official mom’. The original video , which was trying to lean on the light side, took to many generalizations with mothers and resulted in a revolt capped by this backlash video . To learn more about the story, read Laura Fitton’s summary , Dave Knox of P&G is taking note, has made it to the NY Times Parenting Blog , and the VP of Marketing representing Motrin has apparently responded (I can’t confirm this).
The Motrin Moms Backlash by the Numbers « Web Strategy by Jeremi
White and Wong
Predicting the future is never easy, but here’s a splendid clip from the BBC’s Horizon programme in 1964. Arthur Charles Clarke was a British science fiction author, inventor, and futurist, most famous for the novel 2001: A Space Odyssey. He was also a host and commentator in the British television series ‘Mysterious World’.