Some of the best UK and Ireland Bloggers offer their advice on b. The Complete Guide to Video Blogging. Leah Betancourt is the digital community manager at the Star Tribune in Minneapolis, Minn. She is @l3ahb3tan on Twitter. Video blogging is nothing new — after all, video has existed on the web long before YouTube. But video equipment is now cheaper, post production software more accessible, and online platforms on which to distribute video — such as YouTube — are easier to use than ever before. Still, only some of the many people posting videos regard themselves as video bloggers. Even though the notion of video blogging itself isn't new, the actual endeavor is still novel to many people. This guide will explore concepts behind video blogging and the tools for creating and distributing that content. Video Blogging is Still in its Infancy It may seem surprising that video blogging hasn’t take off considering how cheap the equipment has become and how easy it is to shoot, edit and post video online.
But the demand is there. Web Video Puts People on Equal Footing What Makes a Good Video Blog. Twitter to roll out commercial accounts this year. Yes, Twitter will start earning some income this year. Co-founder Biz Stone said the company is in the first phase of rolling out commercial accounts that will entice business users to pay for premium services like detailed analytics. After that, the company might move into building business-oriented application programming interfaces (APIs), creating a “commercial layer” over the social network. The commercial APIs would be out “later this year,” he said. “Twitter will still be free for everybody and we’ll still tell them to go crazy with it,” said Stone in an interview. The company has already moved in this direction by releasing a guide for professional users, detailing how companies can use it to find customers, pass on deals and perform market research.
Also, it might be hard to tease out who is using the service professionally and who is using it for personal reasons, and then charge them for it. 40 Ways to Deliver Killer Blog Content | chrisbrogan.com. Techno//Marketer: Should your company blog? There are a lot of blog posts out there about whether companies should create blogs of their own. Blogging seems to be an entry point that most marketing people can easily wrap their heads around.
For me it's always come down to five questions and the answer to all five has to be yes. Those five questions are: Are you listening to your online community? - Are you spending a minimum of two hours a day searching, reading Google alerts or using a monitoring tool like Radian6? Here is a visual decision tree that I use to see if clients/readers/individuals should create a blog. My caveats: Identifying a voice is a next step once you're past this pointI know not everyone should create a blog, but it's what companies "get"A blog is not always the ideal entry point with every audience, audience analysis will tell you more What are your thoughts on this? Technorati Tags:blogging, conversations, marketing, Matt Dickman, research, social media, strategy, Techno//Marketer, listening.