B2B Social Media: Top 10 Reasons Why The World Is Your Web 2.0 O. In a Web 2.0 World brimming with MySpace teens, Facebook fans, Celebrity Twitterers and blogs about cute kittens, it's no wonder so many B2B companies view social media, and the Social Web, as strictly a "consumer play. " That mindset, however, is costing B2B companies potential revenues, new customer relationships, unparalleled reach and, quite frankly, their relevance. Even worse when B2B companies realize that this opportunity loss isn't something that's being done to them... but due to something that they're simply not doing.
While I'm pleased to see quite a bit more Web 2.0 movement and participation from B2B players, I frequently find myself building the "B2B Social Media Business Case" when walking professionals through the multitude of programs, tools and strategies now afforded to them. Yet along with explaining the world of social media opportunities now available to B2B companies, I also need to illuminate that the world is not awaiting their involvement. New Survey Shows Social Networks Emerging As Sales Pipeline Reso. A Short Guide on How to Use Twitter in B2B. 200: As in The Committee of 200, a group of highly successful and highly influential female professionals.
Last week, I was a guest speaker at The Committee of 200's (C200) annual conference outside of Dallas. Have you ever heard of the C200? Probably not - membership is by invitation only for women who either own businesses larger than $15 million or wield corporate responsibility over a budget larger than $250 million. Those aren't easy things to do, regardless of gender. I heard some powerful stories while in Texas and was impressed by the close bonds within the community.