Yelp Lets Local Businesses Offer Gift Certificates. Small businesses now have the option to sell gift certificates directly from their business profile page on Yelp.
The local reviews site, which also gives businesses to the opportunity to offer daily deal promotions, tested out the gift certificate feature earlier this year and just announced that it is now available to all businesses using the site. Unlike its daily deal promotions, the gift certificates are not discounted at all. It’s just a simple way for businesses to reach out to customers. For local business owners, a feature like this can make a lot of sense, not only for gaining new customers but also for turning existing customers into loyal advocates. For instance, some consumers might be less likely to purchase a discounted promotion for a local business if they’re giving it as a gift, since it might be considered tacky.
Yelp, which has about 78 million monthly users, will take a 10% cut of gift certificates sold on the site. Deals still remain available for local businesses. Local Remarketing - 6 Remarketing Strategies for Local Businesses. Have you ever visited a website, researched a product or service, and then left only to see that company’s ads as you browse the web?
I bet you have. That’s remarketing in action, and it’s darn powerful when implemented correctly. Sure, there can definitely be a creepy factor, since users are being followed around the web, but getting your messaging back in front of people that already visited your site is a very smart move. Using remarketing in AdWords, you can tag specific visitors to a certain page, or section of pages, and then remarket to them as they browse the Google Display Network (GDN).
The GDN includes any site running Google Ads, and includes Google properties like Gmail, Google Maps, YouTube, etc. Remarketing for Local BusinessesWhen you think about remarketing campaigns, it makes complete sense to think about ecommerce retailers. As consumers research local businesses, they might visit several different websites during their research. 1. 2. 3. 4. Yext Tags Survives, Now ‘PowerListings’ Now that Google Tags has been retired, what’s happening to the product that was almost entirely modeled on it: Yext Tags?
It’s still around. However it turns out that Yext had coincidentally renamed the product “PowerListings” just before Google shuttered Tags. The emphasis of the product has shifted from the “tag” message (e.g., “20% off”) to the listing content itself. The ability to add and change messages across site remains, however. Here’s the promotional copy from the Yext site: Yext PowerListings are enhanced local listings on 10 premium sites such as Yahoo! Adds missing listings or corrects wrong listings. The “power” in PowerListings resides in the near real-time ability to change data across a range of sites (above). Yext CEO Howard Lerman took me through this. Business owners can buy sites a la carte (e.g., Yahoo but not Yellowbot) or they can buy the “complete package,” which includes all the sites.
Missing from the list of local sites are obviously Google and YP.com.