ClickTale, The leader in Heatmaps, Usability & Web Analytics. 15 tools that reveal why people abandon your website. Here’s a big problem with web design: If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving!
However, visitors who leave your site come and go without a trace, so how do you know what they wanted? How do you know what would have persuaded them to take action? If you owned a real-life bricks-and-mortar store, this would be easy: You’d hear their objections. You’d be able to ask questions. You’d hear what they muttered as they headed for the door.
Capturing the voice of the customer is more difficult with the web, but it can be done. Track where your visitors came from, and which links they clicked on, using Google Analytics. Web analytics software is essential for understanding your visitors. Despite being free, Google Analytics is surprisingly sophisticated, and it is sufficient for most websites. Recommended Resources This approach offers several advantages: What you can learn from live chat. 9 Widgets that will Instantly Boost your Conversion Rate « Optimize It! Adding seals and badges to your e-commerce or lead generation site can provide an instant boost in conversion rate. In this post, we’ll take a look at a few of the most common, highlighting a site that uses each one. As always, it is important to test whether these help or not for your given site- and to determine if they give you a ROI.
Equally important to testing the presence of seals, is to test where you position them on the page. In most of the examples below, the seal appears below the footer- which is possibly the worst place on the page if you actually want people to see it. These site owners would be smart to try moving the seals around, and in particular- put them near the call to action or checkout buttons. 1. What it does: SitePal is an easy-to-use and affordable speaking avatar solution that enables small businesses to enhance their web presence and improve business results with virtual speaking characters. 2. 3. 4. 5. Www.lyrislabs.com/media/pdf/Lyris-LPTemplates.pdf.
Conversion Optimization In The New Marketing Landscape. Maybe I’m biased, but I see conversion optimization as the epitome of the new marketing: an agile blend of analytical experimentation, creative content, engaging user experiences, and performance metrics.
Those principles are applicable in almost every corner of the marketing department these days. With that in mind, I’d like to share with you two “big picture” stories about the evolution of marketing that reveal just how valuable a conversion optimization worldview has become. The Marketing Technology Landscape First, there’s the marketing technology infographic that I published on my blog last week, an attempt to capture the enormous breadth of software applications being leveraged in the marketing department today: It contains 41 categories of marketing technologies with over 250 representative companies and products.
Conversion optimization professionals have two boxes of their own right in the center, Landing Pages & Microsites and Web Testing & Optimization. The Zero Moment Of Truth.