Writing headlines. 15 tools that reveal why people abandon your website. Here’s a big problem with web design: If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving!
However, visitors who leave your site come and go without a trace, so how do you know what they wanted? How do you know what would have persuaded them to take action? If you owned a real-life bricks-and-mortar store, this would be easy: You’d hear their objections. You’d be able to ask questions. You’d hear what they muttered as they headed for the door. Capturing the voice of the customer is more difficult with the web, but it can be done. Track where your visitors came from, and which links they clicked on, using Google Analytics. Web analytics software is essential for understanding your visitors. Despite being free, Google Analytics is surprisingly sophisticated, and it is sufficient for most websites.
Recommended Resources This approach offers several advantages: What you can learn from live chat.
Steal These Headlines: 35 Blog Post Ideas for Your Local Business - ReachCast Blog: Web Presence Optimization for Local Business. Return On Clicks » Content Curation Tools For Brands. I haven’t published on this blog in a while because I turned to content curation instead.
My thinking was that there is more smart content online than anybody could ever read. I’d rather, I thought, point to that content than contribute to the ongoing content inflation by adding my own 2 cents. In short, I was hoping that content curation, through filtering and re-organizing existing online content around topics would contribute to the discovery of smart content. I researched content curation using mainly two curation tools: one more business-oriented tool, Scoop.it, to monitor four topics (including Content Curation and Mobile Payments included in the Curated Content section of this blog) and one consumer-oriented social curation tool, Pinterest, to curate half a dozen varied topics of personal interest (books, art, shoes, designer handbags… yes, I love those).
Here is what I concluded from this research: Content curation does help content discovery. But creating content is hard. Transform Your Small Business Into a Content Powerhouse @cc_chapman #cmworld. For my first liveblogged session at Content Marketing World, C.C.
Chapman opened things up with a warning that this is 101 level content and to leave if you know what you’re doing. I think that’s a bit subjective, because the thing most companies suck at is the basics. While the official CMI session title is: Transforming Your Small Business Into a Content Powerhouse, I’m going to make up my own for the purposes of this blog post: 17 Lessons About Content Marketing for Small Business 1.
Content Marketing. Content writers and sites. Blog job boards. Great unique selling propositions. Article spinners, pros, cons, tools. Headlines/Captivating Titles. Creating Stories of Interest. How To.