3 Myths of Using Social Media for Social Good. Originally published on the Bill & Melinda Gates Foundation blog, Impatient Optimists All of this end-of-the-world talk has got me thinking. First, let’s establish that there will be no Mayan apocalypse in 2012. 6 Search Engines for Social Good. Imagine supporting good causes just by doing something you do every day — searching for information online. Now it's completely possible, and all you need to do is use an alternate search engine that's powered by your favorite search giant.
Various social-minded search engines are out there, donating money from advertising or sponsors to charities and other good causes. Whether it's 100%, 50% or one-third of a cent from revenues, these sites raise money every time you hit "search. " The Verge. Content Marketing: Heaps of Trash & Troves of Treasure. Earlier this week I was stoked to join a panel of expert marketers to present and exchange ideas on Social Media Today’s “Best Thinkers” webinar series.
The topic du jour was “The Value of Content on Today’s Web (the link here offers the program's audio, slides or full replay).” For a good portion of the discussion, I simply listened as SMT’s Robin Carey and IBM’s Saul Berman tossed around notions of what lies ahead in content marketing, particularly where “paid for” content comes to play. I tackled a few questions related to the subject and asked a few, but I largely kept my mike on mute as Saul spoke to some of the concepts in his recently published business book, “Not for Free.” In the second half of the webinar, I talked plenty (which is much more my style). Social News Watch.