3 Myths of Using Social Media for Social Good. Originally published on the Bill & Melinda Gates Foundation blog, Impatient Optimists All of this end-of-the-world talk has got me thinking. First, let’s establish that there will be no Mayan apocalypse in 2012. If you were still hesitant after NASA and thousands of other experts debunked the myth, you can rest peacefully tonight knowing that Armchair Advocates reconfirms.
Sorry Mayan calendar. Second, it made me think of other myths or misperceptions we encounter on a daily basis. For the full post, check out Impatient Optimists. Like this: Like Loading... 6 Search Engines for Social Good. Imagine supporting good causes just by doing something you do every day — searching for information online. Now it's completely possible, and all you need to do is use an alternate search engine that's powered by your favorite search giant. Various social-minded search engines are out there, donating money from advertising or sponsors to charities and other good causes. Whether it's 100%, 50% or one-third of a cent from revenues, these sites raise money every time you hit "search.
" It doesn't cost you anything, and there's no need to do anything differently, except of course, use these sites. We've rounded up six search engines that give back — ones that help provide food to those who need it, build mobile libraries for underserved schools and give money to the cause you find most important. Would you switch your homepage to one of these sites for social good? Image courtesy of iStockphoto, RichVintage. The Verge. Content Marketing: Heaps of Trash & Troves of Treasure. Earlier this week I was stoked to join a panel of expert marketers to present and exchange ideas on Social Media Today’s “Best Thinkers” webinar series. The topic du jour was “The Value of Content on Today’s Web (the link here offers the program's audio, slides or full replay).” For a good portion of the discussion, I simply listened as SMT’s Robin Carey and IBM’s Saul Berman tossed around notions of what lies ahead in content marketing, particularly where “paid for” content comes to play.
I tackled a few questions related to the subject and asked a few, but I largely kept my mike on mute as Saul spoke to some of the concepts in his recently published business book, “Not for Free.” In the second half of the webinar, I talked plenty (which is much more my style). The emails and evites that promoted the event promised we’d examine the following: What skills do content creators need to develop to be successful? Yabba-dabba-doo. How’s that for an incentive to listen to a replay of the webinar? Social News Blog | Social Media | Social News Watch.