Technology Integration Matrix. Writing with Ethos, Logos and Pathos in 21st Century Authentic Texts. Protégé of Plato and instructor to Alexander the Great, Aristotle was the archetypal learner-teacher whose contribution to modern writers were three rhetorical proofs: pathos, ethos and logos.
When combined with 21st century communication platforms, Aristotle's proofs shower rocket fuel on rhetorical efficacy. Using these rhetorical pillars, students can analyze how texts persuade and how unpersuasive texts can be reconfigured. Study Time. Persuasive Techniques in Advertising. Visual Thinking Strategies.