A Beginner's Guide To Public Relations For Tech Startups. Public Relations: The art and science of establishing and promoting a favorable relationship with the public.
Human Relations: The social and interpersonal relationships between human beings. Startup PR 101 For many startups, public relations begins and ends with receiving a nod from TechCrunch. While TechCrunch is a great publication (and a mention from them is no small feat), there’s a lot more that goes into a winning PR strategy. As Dave McClure recently tweeted, “TechCrunch don’t pay the rent.” Startups that have a great product their customers love can benefit from public relations in more ways than one. For a startup that hasn’t settled on a product customers love, press coverage can be a huge mistake. But we’re just getting started! PR is Altruistic in Nature Well that sounds unpleasant. It’s time for a refreshing new take on PR. Public Relations vs. Both concepts revolve around building relationships. We think there is. Make Friends – Not Contacts Reality check. Build First – Ask Second. 10 quirky hotels. 20 Search Tips for Google Masters. Let's say you're buying sandals for your cat (go with me, here).
Naturally, you type "cat sandals" into Google and hit "I'm feeling lucky. " Do you end up with feline footwear or a list of Sandals Resorts hotels that cater to kitties? OK, bad example. But you get the point. Smart Googling requires finesse, a keen eye, some Boolean tricks, and a bit of jena se qua we like to call Google-Fu. 8 Ways to Use 15 Second Videos to Connect With Your Customers. Are you using video to connect with your audience?
Do you think 15 seconds is too short to convey your message? Think again. The rise of mobile users has brought new tools to help marketers connect with on-the-go consumers. Viddy is one such tool. It’s a relatively new social network centered on creating and sharing 15-second video clips. Taking advantage of the rise in mobile use, Viddy is used mostly on smartphones and other mobile devices by its user base of 22 million people who create and interact with video content daily. Internet Glossary & Terms. Woo-Hooo! Find Out What's in the Works at Facebook! 12 Essential Social Media Cheat Sheets. Ann Smarty is a search marketer and full-time web entrepreneur.
Ann blogs on search and social media tools. Her newest project, My Blog Guest, is a free platform for guest bloggers and blog owners. 7 Traits of Highly Successful Social CEO's! Rising through the ranks is never easy but today it takes more than mere talent or even leadership skills; modern managers, small business owners, entrepreneurs and CEO’s must be adept communicators and social giants.
As a social media management firm, we encounter our fair share of budding entrepreneurs, small business owners and top brass CEO’s; there are always a few that stand out head and shoulders above the rest. Of course, our observations are also supported by the research into what makes some CEO’s better suited for social media while others seem to lag behind. How To Create Superb Conversation Starters in Social Content. How to Get More Likes, Shares on Facebook [INFOGRAPHIC] If you're looking to get better engagement out of your Facebook posts, add more pictures and start speaking in the first person.
![How to Get More Likes, Shares on Facebook [INFOGRAPHIC]](http://cdn.pearltrees.com/s/pic/th/shares-facebook-infographic-117270772)
Social media data expert Dan Zarrella — who tracked and analyzed more than 1.3 million posts from the 10,000 most-Liked Facebook pages — has released details about which posts get the most likes, shares and comments on Facebook, from post type and length to the best time of day to add updates. Photos bring in the highest number of engagement across the board, followed by text and video, according to Zarrella. News links bring in the least numbers of likes, shares and comments.
Meanwhile, posts with a high number of self-referential words such as "I" and "me" get more likes — a tactic that doesn't work well on Twitter. SEE ALSO: The Best and Worst Times to Share on Facebook, Twitter "Overall, the best strategy for Facebook, as well as all kinds of social media marketing, is to create a lot of interesting content and share it," Zarrella told Mashable.
7 Pinterest Tips for B2B Companies. Have you used Pinterest to promote your business-to-business (B2B) company?
Many consumer-facing businesses have had a lot of success promoting themselves with Pinterest. A recent study by SteelHouse shows that “Pinterest Users Are Nearly Twice as Likely to Purchase Than Facebook Users.” However, many B2B businesses are still wondering how to promote themselves with Pinterest. Check out how these B2B businesses are using Pinterest. Infographic.png 1,000×4,016 pixels. 3 Facebook Timeline Marketing Tips for Success. Are you wondering how to best use the Facebook Timeline features ? The right steps can capture the attention of your fans and potential customers. What I am referring to is pinning, highlighting and milestones—three Timeline features that can dramatically . Think of these features as digital megaphones, broadcasting your content just a little louder to . To supercharge your content on Facebook , . The Ultimate Google+ Cheat Sheet.
Google+ is growing like crazy.
In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. So we thought we would invest some time into making your life easier. In this post, we've compiled the best content about Google+ from all across the web.
Social Media Revolution: As a life-changing.