A Beginner's Guide To Public Relations For Tech Startups. Public Relations: The art and science of establishing and promoting a favorable relationship with the public. Human Relations: The social and interpersonal relationships between human beings. Startup PR 101 For many startups, public relations begins and ends with receiving a nod from TechCrunch. While TechCrunch is a great publication (and a mention from them is no small feat), there’s a lot more that goes into a winning PR strategy. As Dave McClure recently tweeted, “TechCrunch don’t pay the rent.” Startups that have a great product their customers love can benefit from public relations in more ways than one. Aside from the obvious benefit of publicity, entrepreneurs gain credibility. For a startup that hasn’t settled on a product customers love, press coverage can be a huge mistake.
But we’re just getting started! PR is Altruistic in Nature Well that sounds unpleasant. It’s time for a refreshing new take on PR. Public Relations vs. Both concepts revolve around building relationships. 10 quirky hotels. 20 Search Tips for Google Masters. Let's say you're buying sandals for your cat (go with me, here). Naturally, you type "cat sandals" into Google and hit "I'm feeling lucky. " Do you end up with feline footwear or a list of Sandals Resorts hotels that cater to kitties? OK, bad example. But you get the point.
Smart Googling requires finesse, a keen eye, some Boolean tricks, and a bit of jena se qua we like to call Google-Fu. SEE ALSO: How to Find Anything in Your Gmail Train up your Google-Fu with these 20 tricks that will focus your searches with laser precision. Interactive graphic created by OnlinePhD.org Thumbnail courtesy of iStockphoto, gmutlu. 8 Ways to Use 15 Second Videos to Connect With Your Customers.
Are you using video to connect with your audience? Do you think 15 seconds is too short to convey your message? Think again. The rise of mobile users has brought new tools to help marketers connect with on-the-go consumers. Viddy is one such tool. It’s a relatively new social network centered on creating and sharing 15-second video clips. Taking advantage of the rise in mobile use, Viddy is used mostly on smartphones and other mobile devices by its user base of 22 million people who create and interact with video content daily.
Since the network limits your video uploads to 15-second clips, it’s a similar experience to Twitter’s 140-character limit, ensuring your quality content is concise. Why add Viddy to your business’s existing social media regimen? Viddy gives your business the ability to tap into the mobile space with 15-second videos that you can upload, edit and share with your audience. Businesses of all sizes can take advantage of what Viddy has to offer in the following eight ways. Website Terminology | Internet Glossary & Terms. Woo-Hooo! Find Out What's in the Works at Facebook! Ever with there was a way to get the inside scoop on what to expect a few months from now? Well, sometimes it’s possible with the help of research, a few well wo rds of advice from industry insiders and perhaps a bit of rumor thrown in for good measure.
Social media management firms are always on the lookout for what is coming down the pipeline and this summer is no exception! One thing is certain, these will be high demand items so speak with your social media rep to find out the best way to position your company for maximum results! What You Really WANT! Although still in the realm of rumor, it appears Facebook might be adding a “Want” button in the near future! Facebook Ad Network? Could it be that Facebook is currently testing its very own advertising network? DIY Page URL’s This will come as a welcome change for those social media admin’s or DIY types that have been forced to submit a written request in order to change a vanity URL; now it’s finally possible to do it yourself! Comments. 12 Essential Social Media Cheat Sheets.
Ann Smarty is a search marketer and full-time web entrepreneur. Ann blogs on search and social media tools. Her newest project, My Blog Guest, is a free platform for guest bloggers and blog owners. Follow Ann on Twitter at @seosmarty and on Google+. Getting around a social media site is not always easy. Cheat sheets are basically infographics that can give a user a simple rundown of various features and how to use them. Google+ 1. This is a nice little cheat sheet that covers what most users are probably going to need. 2.
This sheet is more descriptive. 3. If you want a more complete list of the basic functions of Google+ this one gives you all the hot keys, basic tagging, and more. Facebook 4. With Timeline as the standard layout for Facebook accounts, it is more important than ever to know the different size and dimension requirements for customizing a page. 5. 6. We have touched on the fact that many cheat sheets have hot key codes for you to use. Twitter 7. 8. 9. 10. 11. 12. 7 Traits of Highly Successful Social CEO's! Rising through the ranks is never easy but today it takes more than mere talent or even leadership skills; modern managers, small business owners, entrepreneurs and CEO’s must be adept communicators and social giants. As a social media management firm, we encounter our fair share of budding entrepreneurs, small business owners and top brass CEO’s; there are always a few that stand out head and shoulders above the rest.
Of course, our observations are also supported by the research into what makes some CEO’s better suited for social media while others seem to lag behind. Is it age? Gender? Personality type? 1. 2. 3. 4. 5. 6. 7. InShare22 Comments comments. How To Create Superb Conversation Starters in Social Content. How to Get More Likes, Shares on Facebook [INFOGRAPHIC] If you're looking to get better engagement out of your Facebook posts, add more pictures and start speaking in the first person. Social media data expert Dan Zarrella — who tracked and analyzed more than 1.3 million posts from the 10,000 most-Liked Facebook pages — has released details about which posts get the most likes, shares and comments on Facebook, from post type and length to the best time of day to add updates.
Photos bring in the highest number of engagement across the board, followed by text and video, according to Zarrella. News links bring in the least numbers of likes, shares and comments. Meanwhile, posts with a high number of self-referential words such as "I" and "me" get more likes — a tactic that doesn't work well on Twitter. SEE ALSO: The Best and Worst Times to Share on Facebook, Twitter "Overall, the best strategy for Facebook, as well as all kinds of social media marketing, is to create a lot of interesting content and share it," Zarrella told Mashable.
7 Pinterest Tips for B2B Companies. Have you used Pinterest to promote your business-to-business (B2B) company? Many consumer-facing businesses have had a lot of success promoting themselves with Pinterest. A recent study by SteelHouse shows that “Pinterest Users Are Nearly Twice as Likely to Purchase Than Facebook Users.” However, many B2B businesses are still wondering how to promote themselves with Pinterest. Check out how these B2B businesses are using Pinterest. Try to replicate their techniques for your business. Here are 7 tips for successfully using Pinterest for your B2B business. #1: Use Infographics Posting attractive infographics on your blog can be a great way to promote your B2B business on Pinterest.
Dan Zarrella's study shows that taller images like infographics are more repinnable. A recent infographic titled “How to Get More Pins and Repins on Pinterest” by Dan Zarrella shows that taller images are more repinnable and infographics are usually quite tall. . #2: Use Ebooks, Guides and White Papers. Infographic.png 1,000×4,016 pixels. 3 Facebook Timeline Marketing Tips for Success. Are you wondering how to best use the Facebook Timeline features ? The right steps can capture the attention of your fans and potential customers. What I am referring to is pinning, highlighting and milestones—three Timeline features that can dramatically . Think of these features as digital megaphones, broadcasting your content just a little louder to . To supercharge your content on Facebook , . #1: Pin a Post A is , meaning it will not slip down the Timeline as you continue to add other posts to your page.
A pinned post is located at the top of your Timeline in the left column. You can only pin one post at a time. A pinned post will stay at the top of your Timeline for 7 days, unless you unpin it before the 7 days is up. To pin a post, click on the edit pencil icon in the upper-right corner of a status update. To unpin a post, click on the edit pencil icon in the upper-right corner of the pinned post and you will see the option to unpin the post in the drop-down menu. You can also . . The Ultimate Google+ Cheat Sheet. Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. So we thought we would invest some time into making your life easier. In this post, we've compiled the best content about Google+ from all across the web. Use it to learn how to leverage Google+ for both business and personal uses.
Google+ Vocabulary: Quick Reference Glossary Stream – the list of messages that is displayed on the Google+ home screen and for each Circle of contacts Hangout – a platform for group video chatting and collaboration that is used by Google+ members Circle – the method of organizing connections into groups for more targeted sharing and better privacy Google Profile – your personal home on Google+, which allows you to share interesting, work experiences, personal information, and much more Sparks – the magazine of Google+, which bring together information on a topic for easy viewing. The Basics Google+ vs.
Social Media Revolution: As a life-changing.