Photo by katballouphotos. Instagram. Instagram. Instagram. Instagram. Instagram. Instagram. Instagram. Instagram. Instagram. Instagram. Instagram. Instagram. Instagram. Instagram. Instagram. Instagram. 5 Rules for Professional Social Networking Success. Dan Klamm is the Outreach & Marketing Coordinator at Syracuse University Career Services. This post was co-authored by Alana Edmunds who is an IT Project Manager and Social Strategist for Recruiting & Staffing at GE Energy.
Connect with them on Twitter @DanKlamm and @amedmunds. Professional networking has been made exponentially easier with social media. Years ago, networking meant asking a friend at another company to submit your resume to his HR department. With this free reign comes many opportunities — namely, the chance to connect with people in your industry, impress them with your professionalism, and gather information that can directly help you. 1.
Social media is messy. Each social media platform has a certain reputation. 2. From LinkedIn connection requests to advice-seeking Facebook messages to 140-character chatter on Twitter, you should customize every communication sent on social networks. 3. Working professionals are strapped for time. Be direct! 4. 5. CapitalOneSparkVoice: The Benefits Of Social Media Beyond Marketing. Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms? Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing. Hootsuite CEO Ryan Holmes tells Fast Company that according to a McKinsey report, social technologies have an untapped business value of $1.3 trillion.
“And most of that comes from improved office productivity,” says Holmes. How can you tap into some of that value? Human Resources When one thinks about social media and HR at the same time, LinkedIn LNKD +2.1% is the obvious connection. “You should start by building connections to people you already know,” says Black. That’s true of the other networks as well. Don’t forget about Twitter, either. “You can engage with candidates and see what topics they tweet about,” writes Black.
Sales More from CapitalOneSparkVoice: CapitalOneSparkVoice: Your Business Needs To Get Social, Local And Mobile--Fast. By Tim Devaney and Tom Stein Americans are going SoLoMo. They shop socially, search locally and do it all on mobile devices. And if you’re not going SoLoMo like they are, you will quickly be left behind. Recent research by event-promotion company Eventility indicates the importance of SoLoMo for small businesses: 97% of consumers now search for local businesses online, 72% trust online reviews, 61% of young people refer to social media to decide where to go when they go out.
Most compelling: 78% of small businesses now get at least a quarter of their new customers via social media. “Today’s consumers are using mobile devices to access social media and business sites,” says Chris Horton, strategist for digital marketing agency SyneCore and author of The Small Business Field Guide to SoLoMo. To reach these people, you have to be SoLoMo like them. Here’s how he draws up a SoLoMo program for small businesses. Get social. Think local. Spend on mobile. More from CapitalOneSparkVoice:
How to Become a Content Marketing Expert. The Power of Social Trust on Your Business Success [Infographic] | Human SEO. By Shannon K. Steffen on July 19, 2012 253 Flares Google+ 4 LinkedIn 12 inShare12 Twitter 56 Facebook 14 Pin It Share 164 169 StumbleUpon 3 253 Flares × To be a successful company, your customers must know, like and trust you. You’ve heard this before, right? Well, what does it mean to have your customers know, like and trust you? Better yet – how do your customer’s opinions about your business impact other potential customers? Every time your business (or even you as a person) engage with someone else, online or offline, you are building a relationship that may just sway the success of your business.
Our friends at Friendize.me put together this brilliant “Power of Social Trust” infographic to highlight how much other people influence their networks and how it drives the sale of products and services. Keep in mind that social influence has a great deal of weight when it comes to SEO and search engine rankings. Shannon K. 20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare] Life is busy. Marketers are trying to stay on top of content creation, messaging, branding, budget, industry trends -- not to mention trying to find time for a personal life. This juggling act is a serious time commitment, but short and sweet inspiration isn’t (or at least we don't want it to be). So we asked marketing experts and industry thoughts leaders to share their thoughts on how to be an effective, lovable marketer, and we’ve pulled out some tidbits of wisdom from their advice for you here. We hope it gives you a breath of fresh air before digging into your next big inbound marketing endeavor. 1) We have a huge opportunity to have our market actually design the product before our eyes.
They'll tell us how big, how fast, what tools they want, and how they want it delivered. 2) "Learn to love data and, for heaven's sake, write well. " - Ian Lurie, Portent 3) "Hold on tight, the rate of change in social media, online, and in mobile marketing is only accelerating! 20) "Stop selling.