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Demain, étaler sa vie pourrait bien devenir ringard. "Pour vivre heureux vivons cachés" sera alors la devise de la génération invisible.
Consumers are more demanding, time-starved, informed, and choice-saturated than ever-before. For brands to prosper, the solution is simple: become SERVILE. SERVILE means turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are.