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http://www.grabstats.com/statcategorymain.asp?StatCatID=5 Social networking stats cover areas that relate to socializing through the web and includes number of users, user-generated content, types of media utilizing user-generated content, and other trends and stats related to social networking.

Social Networking Statistics, Industry Figures, and Information - GrabStats.com

This blog is written by a member of our expert blogging community and expresses that expert's views alone. Recently we were tasked with identifying the most outstanding difference between the average American online netizen and it's counterpart in China. After reviewing several key sources, trending maps, growth in numbers and more; an alarming number was produced. http://www.fastcompany.com/node/1765698/

China Vs. United States Social Media Scorecard | Fast Company

http://www.webpronews.com/social-media-involvement-greater-in-china-than-u-s-2011-04

Social Media Involvement Greater in China than U.S. | WebProNews

Due to the large population discrepancy, it probably won’t surprise anyone that China has more broadband users that the United States.

A LOOK INSIDE CHINA'S SOCIAL NETWORK UNIVERSE, WHERE FACEBOOK, TWITTER AND GOOGLE ARE BANNED - PBT Consulting

http://tommytoy.typepad.com/tommy-toy-pbt-consultin/2011/01/chinas-fake-facebooks-started-as-mere-copycats-but-now-drive-innovation-in-advertising-and-gaming-theyve-also-built-someth.html China's fake Facebooks started as mere copycats but now drive innovation in advertising and gaming.
http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/

What Americans Do Online: Social Media And Games Dominate Activity | Nielsen Wire

Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released today from The Nielsen Company. The research revealed that Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging. “Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities – social networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie,” said Nielsen analyst Dave Martin.

The China Connection | Fashion's Collective

http://fashionscollective.com/FashionAndLuxury/06/the-china-connection/ Forget “social media” or “e-commerce”, there is one magical word on the mind of every global brand CEO this year and it’s…CHINA. From mass to luxury, from soap to cars, Western companies are busy aligning their business strategies for maximum impact in this high-potential market. For those executives still learning about what it means to market in China, there are a plethora of events now catering to this need.

China social networking sites statistics 2009 (updated) | China Internet Watch

http://www.chinainternetwatch.com/385/china-social-networking-sites-statistics-summary/ Everything valuable in China seems so competitive, and there’s no exception to social media.
http://www.marketingcharts.com/print/email-company-sites-most-used-marketing-channels-14797/ Social media marketing (82%) followed, with search engine optimization (SEO) (79%) and search engine marketing (SEM) (72%) relatively close behind.

Email, Company Sites Most Used Marketing Channels

http://gorumors.com/crunchies/

Tech Crunchies

Wikipedia, the free encyclopedia, has had a phenomenal few years. It is by far the world’s most popular online encyclopedia.
China specific

Internet / SM usage data

Economical data

Data used

http://www.briansolis.com/2009/10/revealing-the-people-defining-social-networks/

Revealing the People Defining Social Networks Brian Solis

Source: Shutterstock Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share. As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

Trying to get a handle on how to measure the effectiveness of your social media programs? Boss asking about the ROI of your social media campaigns? Need key statistics or metrics that will help you make strategic decisions to refine your social media programs?
As social media continues to gain acceptance as a bona-fide communications platform, I thought it might be fun to have a cool fact about it for every week of the year. So, here are ten facts about the five most well-known social media outlets – Facebook, Twitter, LinkedIn, YouTube and blogging – with two more bonus facts thrown in just for fun. (And to get to the figure of a fact a week for a year). Facebook Twitter

52 Cool Facts About Social Media

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives?

Best Social Media Stats and Market Research of 2010 (So Far) | Social Media Today

Extending beyond the “cool” factor, social media’s increasing marketing usage is partly attributable to its perception of being “free”.

Social Media’s Hidden Costs | Heidi Cohen

Social media marketing – the past, present and future! | International Business News | Conversis | The Conversation

When I started my company in 2003, hearing the words Facebook and Twitter would have produced blank looks.
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