Social Media Consultants - Training and Strategy for Business. How Companies Are Using Your Social Media Data. Companies are mining the social web to build dossiers on you. Information posted publicly on blogs, Facebook, Twitter, forums and other sites is fair game. It is yet another reminder that people need to be aware of what they are posting on social networking sites and to whom they're connected. Jules Polonetsky, director and co-chair of the Future of Privacy Forum, said online users have no clue that a comment they made on a blog is being added to a database for some unknown use.
"I don’t think users expect that," he said, and if consumers think idle chatter and casual conversation can be used against them by institutions, it's almost certain to create a backlash, according to Polonetsky. He said the Federal Trade Commission is right now re-examining the current privacy structure in the U.S. But at the same time, he said consumers are always very comfortable with Amazon using data to recommend books they might like. How Data is Being Used Learning About Customers to Tailor Experience 1. 2. Digital Solutions - Blog - Web Development & Web Design - Las Cruces, New Mexico.
Social Media Research Blog: classification. I have a large collection of blogs that I would like to cluster. For the blogs in my collection, I have the following information: Text aggregated across all the posts A dump of the homepage of the blog Tags obtained from del.icio.us or "Feeds that matter" And finally how the blogs link to each other (aggregated across all the posts) If we want to cluster the blogs, one can take the following approaches: Cluster the blogs using only the text (Kmeans style) Cluster the blogs using only the link information (By say performing NCut) First cluster all the tags (so you would group "tech", "technology", "geek" etc) and then group the blogs that are categorized in each of these clusters. Using a bipartite graph of the form <Blog,tag>.
This is also known as co-clustering. The problem with using the text alone is that the data can be huge (typically in Gigs) and it is almost essential to use some dimensionality reduction techniques like PCA etc. Dimensionality Reduction". Social Media. The Social Media Chronicles. Social Media in China: The Same, but Different.
I wrote the below article for China Business Review, the magazine of the US-China Business Council. I’d be interested in feedback from the readers of this blog! Tom As Chinese consumers spend more time online, foreign companies should deepen their knowledge of domestic social media platforms. by Thomas Crampton Much has been written of late about the PRC government’s efforts to control and censor the Internet. Quick Overview Chinese Internet users are actively engaging in social media—especially home-grown social media platforms. Companies should learn how Chinese consumers use social media and take advantage of the platforms to conduct consumer research, launch products, manage public relations crises, and more. Rather than eliminate social media, restrictions on foreign websites and social media have resulted in a flourishing home-grown, state-approved ecosystem in which Chinese-owned properties thrive.
This comparison is helpful, but it can also be misleading. YouTube vs. Twitter vs. MetricsMan. Han Han Digest :: China's #1 blogger translated. How Businesses Spend Their Social Media Dollars. This post was written by Jenny Urbano, our Social Media Manager. Here at Demandforce, we love seeing and celebrating your ideas! And more than that, we love to hear from YOU. We want to bridge the gap between us and you, so that’s why we’re offering a once in a lifetime opportunity to win a trip to San Francisco, sightsee in this amazing city, visit Demandforce headquarters and share your ideas with us!
6 winners, and a guest of their choice will be flown out to San Francisco, California on March 12-14th, 2014, where they will stay in Union Square, spend a day at Demandforce, have dinner with the team, and explore the lovely City by the Bay! For contest rules, and how to enter, please visit our post in the Generation Demandforce Community here. Good luck! Jiepang – the Chinese Answer to Foursquare. Recently, I was given an introduction to the popular social networking site “Foursquare” from Steve Rubel, SVP/Director of Insights at Edelman.
It made me feel compelled to write about a Chinese language based social network application called “Jiepang (街旁)”. So my colleague Roman Olney and I have created the following short article. We hope you find it useful! Jiepang is the Chinese language equivalent to the enormously successful location based social media pioneers of the west better known as Foursquare and Gowalla. Offered in both simple and traditional Chinese, Jiepang is primarily aimed at netizens throughout mainland China as well as those in Taiwan and Hong Kong. Jiepang is a simple location based social media platform that utilizes mobile phone technology to track a user’s location through GPS or triangulation, and shares the information among a users social network profiles. The Shifting Sands of Social Media. I started examining the phenomena of social technology in 2006 and have watched it shift through different phases. Each phase has brought new meaning and as more and more people engage the dynamics have changed.
With rapid adoption and interest people and businesses are learning what,where,when, why and how different markets segments are finding utility and value in its use. From the early days of chat rooms, Prodigy, “You Got Mail”, Compuserve, Netscape, Instant Messaging, Napster then networks like MySpace, Facebook, Linkedin to blogs and micro-blogs like Twitter and the explosion of mobile technology we the people have just begun to experience the power of being unleashed to connect and communicate like never before. The pull of millions and the early success stories has entire markets trying to figure out how to harness this thing which today is called social media. What “Shifts” Have Occurred Thinking Ahead Of Change. Influence - Social Media Informer. Here's What's Really Going On In Online Media Consumption. Probleem bij het laden van de pagina. Social Media Marketing Success - Case Studies | Digital Marketing Agency. It can be difficult for digital marketing professionals to measure ROI (return on investment) on marketing expenses for social media campaigns.
According to various studies conducted by leading digital marketing research companies, about 50 percent of online marketers currently measure the return on their investment. With more and more digital marketing experts becoming concerned about measuring returns from their social media investment, it is obvious that the channel has moved beyond simple testing. There are a few digital marketing columnists who believe that the ROI from social media marketing is zero. This is not fully true, as this form of digital marketing does yield results, if you consider return on time and money spent. Below are five case studies of companies that have created successful social media marketing campaigns, with measurable results: Qudos Digital is a leading digital marketing agency, and can be contacted on 0845 388 5583 or info@qudosdigital.co.uk. Probleem bij het laden van de pagina.
E-commerce and social media help drive merger and acquisition activity in January. Merger and acquisition activity for the marketing, information and digital media and commerce industries last month included 196 deals worth $8.5 billion, up 158% from $3.3 billion in January 2010. according to investment banking firm Petsky Prunier LLC. The number of deals increased 180% from last January’s total of 70. Among the three industries, the digital media and commerce industry accounted for 78 transactions in January with an estimated value of $3.1 billion, or 37% of the estimated total value for October.
Within the digital media and commerce industry, social media and apps was the most active subcategory for merger and acquisition activity, with 23 deals. The digital promotions and coupons subcategory was in second place with 13 transactions, followed by e-commerce with 12 transactions. The digital advertising industry had 30 transactions valued at an estimated $726.2 million during January. LinkedIn's Big Trouble In Social China. To be the "X of China" is a coveted position, in a country that has seen explosive Internet growth--450 million online today, more than the entire U.S. population.
There's Renren, for instance, the Facebook of China, and Weibo, the Chinese Twitter. In the wake of LinkedIn's barn-burning IPO, though, a question comes to mind: Who will be the LinkedIn of China? The answer to that question could have a huge impact on LinkedIn's future--like whether it lives or dies. Let's explore why. Online professional networking in China is a slightly different game than friending and tweeting, it turns out. It has stiff competition, though. Why does the "by Chinese, for Chinese" conceit matter so much? Ushi, though, isn't even the leader in the race for the "LinkedIn of China" mantle. China Social Media and Advertising Insight. Google, Facebook battle for 'future of the Web'
News Analysis October 14, 2010 02:22 PM ET Computerworld - Microsoft advanced its partnership with Facebook this week, a move that could represent the biggest threat to Google's search standing yet. Microsoft and Facebook announced that they're teaming up to make Internet searching more social. Now when someone uses Microsoft's Bing search engine to look for a new car or a book, she can see which ones her Facebook friends liked. It will now be easier for searchers to get their friends' opinions before they make purchasing decisions.
Industry watchers said this was an interesting development for search in general, but it also holds big implications for Google in particular. What's notable is that Facebook turned to Microsoft for this deal and not to the search market leader, Google. Facebook CEO Mark Zuckerberg, speaking at the press conference on Microsoft's campus in Redmond, Wash., on Wednesday, said there was a specific reason he wanted to go with Bing. Is Facebook's IPO worth $100B? News.