ADTELLIGENCE_White Paper_Monetization of Social Networks_Chapter3. The 3 Most Important Revenue Streams for Facebook. PBT Consulting: Games. From its aerie in sylvan Finland, Rovio gave us Angry Birds.
Now it wants to be the Disney of the Internet age. For more than 200 million people every month, Angry Birds land is a state of mind: a digital immersion in addictively cheerful destruction, a refuge from the boredom of subway commutes and doctors' waiting rooms, where the fine art of sling-shotting tiny, brightly hued birds at wooden fortresses to vanquish pigs taking shelter inside makes eminent sense and is incredibly gratifying. Over the past three years, this not-so-peaceful pastime has amassed legions of followers, incited fierce battles between parents and their tablet-weaned children, and won professions of love from the likes of Justin Bieber via Twitter and Dick Cheney on the Today show.
Rovio CEO Mikael Hed, and his cousin Niklas Hed play with some of their merchandise menagerie at company headquarters in Espoo. | Photographs by Markus Henttonen (Click Image To Enlarge) Madison Avenue and the Land of Make Believe. Madison Avenue and the Land of Make Believe Posted by Peter Farago on Thu, Oct 14, 2010 Mass market consumer adoption of Apple iOS and Google Android mobile devices has attracted an unprecedented volume of content, delivered through applications.
Because the majority of these applications downloaded are also free, many ecosystem players have assumed that advertising revenue models will dominate how these apps are monetized. However, new analysis by Flurry reveals that the sale of virtual goods is overtaking advertising in top categories on the iOS platform. Note that because Google’s Android Market does not yet support in-app purchases (micro-transactions), this model is not yet viable for Android apps. Reviewing the chart above, the majority of revenue generated from advertising occurs during the 2009 holiday period. Social Networks Tycoons. Download. Social Gaming Market to Surpass $1 Billion. The rapid rise in popularity of social networking sites as a venue for casual gaming since Zynga released FarmVille in June 2009 will make social gaming a billion-dollar business this year, eMarketer estimates.
Nearly 62 million US internet users, or 27% of the online audience, will play at least one game on a social network monthly this year, up from 53 million in 2010. Their numbers will continue to grow and, along with them, money spent on virtual goods, lead-generation offers and advertising. “Forecasts of audience and revenue growth present an opportunity for marketers to promote their brands through social games,” said Paul Verna, author of the forthcoming eMarketer report “Social Gaming: Marketers Make Their Moves.”
“Implementations include branded virtual goods, custom games, virtual environments within existing games and lead-generation offers. Keep your business ahead of the digital curve. Check out today’s other article, “How Mainstream Are Mobile Apps?” ENGAGEMENTdb_Report_2009. New Study Finds Correlation Between Social Media and Financial Success. A new study released by enterprise wiki provider Wetpaint and the Altimeter Group shows that the brands most engaged in social media are also experiencing higher financial success rates than those of their non-engaged peers.
To determine this relationship, the study focused on 100 companies from the 2008 BusinessWeek/Interbrand Best Global Brands survey and the various social media platforms they used like Facebook, Twitter, blogs, wikis, and forums. Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has. After examining the companies and their social media activity levels, the brands were ranked on an "engagement scale" where scores ranged from a high of 127 to a low of 1. Those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%. A Social Media Evolution - Whats Next.
With Ad Sales Doubling, Why is China's Renren Getting Clobbered? - Yahoo! News. Shares of China's social network Renren (RENN) are now worth half their May 4 IPO price.
The stock's effectively become a money losing operation for anyone who thought buying it once it fell back to the $14 price tag it launched on meant it was time to buy. It clearly wasn't. RenRen Inc. in 25 Slides. Why Renren is NOT “The Facebook of China” Renren is preparing for an IPO today at a $4+ billion dollar valuation.
We can also prepare for a billion articles selling Renren as “The Facebook of China.” Here’s why that’s NOT true. 1) Facebook is dominant, Renren is NOT Facebook is stunningly dominant, a single network that spans demographics, generations, and geographies. Renren Q1 Revenue Up 46.6% China Internet Users by Numbers Feb 2011. China: Social Media.
China: Technology Penetration. Social success? Your Online Marketing Guru - Online Advertising Statistics and Benefits. Between 85% – 96% of all local customers research a business online before contacting or buying from them. 1.
Newspaper: 18.7% 2. Television: 10.1% 3. Social Networking Ad Spending Update. eMarketer has revised its US social network ad spending projections, estimating that advertisers will spend $1.4 billion to place ads on online social networks this year, down from the previous projection of $1.6 billion.
US online social network ad spending is now projected to reach $2.6 billion in 2012. In its last projection, made in December 2007, eMarketer estimated that spending would reach $2.7 billion in 2011. China's online advertising market near 11 bln yuan_English_Xinhua. BEIJING, Feb. 24 (Xinhua) - China's market in online advertising surged by 75 percent to 10.6 billion yuan (1.48 billion U.S. dollars) in 2007, according to a report by Internet consultant iResearch Inc.
The surge was largely driven by a boom in search engine advertising, or keyword advertising, which experienced an annual growth rate of 108.6 percent, said the report. Search engine advertising accounted for 27.3 percent of the market in terms of value, up 4.3 percentage points over the previous year, and it was predicted to hit 30 percent this year, the report said.