ADTELLIGENCE_White Paper_Monetization of Social Networks_Chapter3
From its aerie in sylvan Finland, Rovio gave us Angry Birds. Now it wants to be the Disney of the Internet age. For more than 200 million people every month, Angry Birds land is a state of mind: a digital immersion in addictively cheerful destruction, a refuge from the boredom of subway commutes and doctors' waiting rooms, where the fine art of sling-shotting tiny, brightly hued birds at wooden fortresses to vanquish pigs taking shelter inside makes eminent sense and is incredibly gratifying. Over the past three years, this not-so-peaceful pastime has amassed legions of followers, incited fierce battles between parents and their tablet-weaned children, and won professions of love from the likes of Justin Bieber via Twitter and Dick Cheney on the Today show. Rovio CEO Mikael Hed, and his cousin Niklas Hed play with some of their merchandise menagerie at company headquarters in Espoo. | Photographs by Markus Henttonen (Click Image To Enlarge) PBT Consulting: Games
Madison Avenue and the Land of Make Believe Madison Avenue and the Land of Make Believe Posted by Peter Farago on Thu, Oct 14, 2010 Mass market consumer adoption of Apple iOS and Google Android mobile devices has attracted an unprecedented volume of content, delivered through applications. Because the majority of these applications downloaded are also free, many ecosystem players have assumed that advertising revenue models will dominate how these apps are monetized.
Social Networking-Introduction Oxford dictionary defines a social network as a network of social interactions andpersonal relationships. In terms of virtual world, it defines a social network as adedicated website or other application which enables users to communicate witheach other by posting information, comments, messages, images, etc. Social Networks Tycoons
Social Gaming Market to Surpass $1 Billion
New Study Finds Correlation Between Social Media and Financial Success A new study released by enterprise wiki provider Wetpaint and the Altimeter Group shows that the brands most engaged in social media are also experiencing higher financial success rates than those of their non-engaged peers. To determine this relationship, the study focused on 100 companies from the 2008 BusinessWeek/Interbrand Best Global Brands survey and the various social media platforms they used like Facebook, Twitter, blogs, wikis, and forums. Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has. After examining the companies and their social media activity levels, the brands were ranked on an "engagement scale" where scores ranged from a high of 127 to a low of 1. Those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%.
A Social Media Evolution - Whats Next
Shares of China's social network Renren (RENN) are now worth half their May 4 IPO price. The stock's effectively become a money losing operation for anyone who thought buying it once it fell back to the $14 price tag it launched on meant it was time to buy. It clearly wasn't. In fact, Renren has underperformed every single major China internet stock since its debut. It's worse than Baidu (BIDU), underperforming Tencent Holdings (HK: 0700) and even doing worse than China's Amazon, E-Commerce Dangdang (DANG), which is down 43.25% year-to-date ending June 21. With Ad Sales Doubling, Why is China's Renren Getting Clobbered? - Yahoo! News
RenRen Inc. in 25 Slides On April 15, 2011 Renren Inc. filed its F-1 for IPO on the NYSE under the ticker RENN. Beijing-based Renren Inc. includes the real-name social network Renren, the games producer Renren Games, and the group-buying site Nuomi. The initial offering aims to raise $508 to $580 million and values the company at approximately $4.3 billion.
Why Renren is NOT “The Facebook of China” Renren is preparing for an IPO today at a $4+ billion dollar valuation. We can also prepare for a billion articles selling Renren as “The Facebook of China.” Here’s why that’s NOT true. 1) Facebook is dominant, Renren is NOT Facebook is stunningly dominant, a single network that spans demographics, generations, and geographies.
Renren Q1 Revenue Up 46.6%
China Internet Users by Numbers Feb 2011
China: Social Media
China: Technology Penetration
Social success? We surveyed all our customers about if & how their companies engage with social media. 15,000 replied worldwide ... Some key findings: - 44% of small, 36% of medium & 28% of large businesses have successfully acquired new customers via social networking - Indian companies are most engaged, followed by China, Mexico then The Netherlands - the Benelux countries and Japan are the laggards - financial services and healthcare sectors are among the least engaged industries, with retail up towards the top - a hardcore of sceptics exists - 34% of respondents don't believe there'll EVER be ROI from commercial social media activity
Between 85% – 96% of all local customers research a business online before contacting or buying from them. 1. Newspaper: 18.7% 2. Television: 10.1% 3. Your Online Marketing Guru - Online Advertising Statistics and Benefits
Social Networking Ad Spending Update
China's online advertising market near 11 bln yuan_English_Xinhua BEIJING, Feb. 24 (Xinhua) - China's market in online advertising surged by 75 percent to 10.6 billion yuan (1.48 billion U.S. dollars) in 2007, according to a report by Internet consultant iResearch Inc. The surge was largely driven by a boom in search engine advertising, or keyword advertising, which experienced an annual growth rate of 108.6 percent, said the report. Search engine advertising accounted for 27.3 percent of the market in terms of value, up 4.3 percentage points over the previous year, and it was predicted to hit 30 percent this year, the report said. Online brand advertising jumped 65.3 percent to 4.86 billion yuan in 2007 and was expected to reach 23.7 billion yuan by 2011, said the report.