Report: Top 20 Brands on Twitter - April 2010 Brian Solis. InShare4 Twitter is a stream of incredible collective consciousness.
Every day, people all over the world share their experiences through a truly personal lens, providing insight into the real-world experiences and observations that inspire conversations, define communities, and move markets – all in real time. Perhaps one of the most profound and largely untapped treasures in all of Social Media, Twitter indeed represents one of the world’s richest conversation mines. The openness of Twitter holds the information necessary to learn, adapt, earn relevance and ultimately establish significance in our respective markets. How to Measure Brand Value: Likes, Followers, Influencers, Views? No, Social Currency. Do brands really create value? Will Old Spice's tornadic viral campaign and sudden "influence" improve Procter & Gamble's bottom line?
Actually a number of events and trends have conspired like a perfect storm over the last several years to put brands and their stewards on the hot seat. Marketers’ Top Social Media: Twitter, Blogs, LinkedIn, Facebook. The study, which set out to understand how and why marketers are using social media to grow and promote their businesses, found that Twitter, blogs, LinkedIn and Facebook – in that order – are the top four social media tools used by marketers.
The research also included an analysis of nearly 700 open-ended responses, which revealed the top-three questions marketers are asking about social media: What are the best tactics to use?