Social Media

The Can't-Miss Social Media Trends For 2013. 5 Essential Spreadsheets for Social Media Analytics. Ann Smarty is a search marketer and full-time web entrepreneur.

Ann blogs on search and social media tools. Her newest project, My Blog Guest, is a free platform for guest bloggers and blog owners. Follow Ann on Twitter @seosmarty. 10 Qualities of an Effective Community Manager. As more companies and more industries buy into the benefits of social media and community development, the number of job opportunities available for professionals with community-building skills also continue to grow.

Companies are looking for professionals who can blend their skills to effectively deliver updates to a community, but also have the ability to tap into that community to collect feedback for a company to use for improving its product or delivering its message. While the job opportunities grow, so to do the number of professionals who include community skills on their resumes and profiles. On LinkedIn alone, the number of people who have added "Community Management" to their skills list is up 46% year-over-year. Social Media and News. Download Files Download the complete 21-page report. 198.49 KB pdf The Mapping Digital Media project examines the global opportunities and risks created by the transition from traditional to digital media.

Covering 60 countries, the project examines how these changes affect the core democratic service that any media system should provide: news about political, economic, and social affairs. The incredible growth of social media has dominated the Web 2.0 decade. Measuring Engagement Levels in Social Media. Social Media Marketing success is based almost entirely on how well you engage your customers.

I qualify with "almost" because I believe if your efforts are not supporting a quality brand, product or service you could do most everything perfectly and still not get great results. Social Media pros know they need to measure their efforts and adjust to consistently and systematically improve engagement with their audience. Here are a number of great tools that create visibility and allow you to monitor your effectiveness. Measure Your Overall Effectiveness Across Multiple Channels Klout The Klout Score measures influence based on your ability to drive action. True Reach: How many people you influenceAmplification: How much you influence themNetwork Impact: The influence of your network. The Ogilvy 360 Digital Influence team is now hiring! Digital Influence Strategist - B2B/Technology Sydney (Australia) - Full Time Description The Ogilvy 360 Digital Influence/Sydney team are the word of mouth agency (within an agency) focused on creating conversations online, engaging with new influencers and building community for some of the most important brands in Australia and in the world.

Currently we're looking for a Digital Influence Strategist specialising in B2B & Technology. Tips for using Twitter and Facebook for news brands. The other day, I mentioned that I’ve been transitioning TBD’s social media channels to a new team and doing some basic training in how to communicate as a news brand.

I got into how news brands need to have a planned persona and strategy in place to effectively manage a presence in social media. Today, I’ll pass on the tips I’ve been giving to the new brand managers for you to try out in your newsroom. These tips assume that you don’t want a stiff headline feed for your news accounts and you will be devoting some manpower – either a set staffer or a group sharing duties – to maintaining a personalized social media presence.

Tweeting as the News Brand 1. 2. 2.5 If you do want/need to tweet a roundup post, highlighting an individual segment works well for Twitter interest.It’s way better than saying “Today’s news in X” or, god forbid, “link roundup on X”. 3. 3.5 Space non-breaking tweets out to avoid flooding people’s streams too much. 4. 5. 6. 7. The Social Media Salary Guide [INFOGRAPHIC] Social Media Week is upon us, so we thought it would be appropriate to delve into the social media industry and see how its salaries stack up.

Social media is an evolving and cutting-edge field, so it should come as no surprise that you can make a great living managing a brand's presence on Twitter, Facebook, YouTube, Tumblr, LinkedIn, Google+, Pinterest, Instagram, Foursquare and other social platforms. In the infographic below, produced by OnwardSearch, you can see where the social media jobs are concentrated, the breakdown of job titles in the industry, and how much dough the average social mediate is bringing home each year. (The graphic shows the 25th and 75th percentiles for salary, pulled from Indeed). Does this stack up with what you've seen in the industry?

Do you think these positions and the salaries make sense, given the rise of social media? Infographic courtesy of OnwardSearch. Social Network Analysis. About the Course Everything is connected: people, information, events and places, all the more so with the advent of online social media.

A practical way of making sense of the tangle of connections is to analyze them as networks. In this course you will learn about the structure and evolution of networks, drawing on knowledge from disciplines as diverse as sociology, mathematics, computer science, economics, and physics. Online interactive demonstrations and hands-on analysis of real-world data sets will focus on a range of tasks: from identifying important nodes in the network, to detecting communities, to tracing information diffusion and opinion formation.

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Strategy. Twitter. Google+ LinkedIn. Facebook.