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How moms won the Internet — and what that means for the rest of us. This woman is probably posting an inspirational pet video to Facebook right now.
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The Waves of the Future May Bend Around Metamaterials. Photo BELLEVUE, Wash. — Plastics.
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Weeks earlier, the 42-year-old executive at a Winnipeg financial services company had signed up with 23andMe, a California-based company that provides DNA testing and health information to Canadians over the web. His results were now in—Cottee’s iPhone had chimed when the notification landed—and he was feeling a mix of excitement and dread: Six years ago, his mother had died at 69 of Alzheimer’s disease, and these results would reveal whether Cottee was carrying a mutation of the APOE gene known as the e4 variant, the strongest hereditary risk factor for Alzheimer’s. “Obviously, my mom had some kind of predisposition,” Cottee had told Maclean’s a few days before receiving the report.
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This is obviously especially true online, where new software tools are constantly being developed with the goal of slapping companies’ messages in front of your eyeballs as quickly and efficiently as possible, and then monitoring the success of each campaign as closely as possible. One particular tool marketers use all the time is email tracking, which helps companies measure how successful email campaigns are by automatically — and without your knowledge — tracking each time you open an email.
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Of course--even though customers are used to sites like Amazon and Pandora where they can get everything they need easily without ever talking to a person. Fortunately, businesses evolve right along with consumer demands. As the head of a marketing department, it's your job to research and adopt the right technology to make your company as effective as possible. Marketing automation isn't going anywhere, but that doesn't mean your entire marketing approach has to be robotic. No matter what, customers want to feel like they matter, like they're heard, and like there's a real person on the other end of that transaction.
Apple Acquires FoundationDB.