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10 Ways to Use Social Media to Promote an Event 10 Ways to Use Social Media to Promote an Event Are you wondering how to promote an event with social media? Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way. In this article I’ll reveal 10 creative ways to use social media to increase your chances for a gangbuster event. #1: Create Video People Will Share Because events take place in person, they engage the senses in a way online content can’t. Creating a stellar video with great visuals and sound can not only help drive people to your event, it also increases the chances people will want to share it with friends. Check out this video from Social Media Marketing World 2013 for creative ideas. Here are a few tips for creating a video: Leverage it everywhere, including on your event page, in articles and with affiliates. #2: Give Away Tickets to Create Buzz Nothing motivates people more than the opportunity to win something free! Here’s how we do our contests: Here’s what a free ticket contest can look like.
The Marketer's Guide to Proper Social Media Etiquette As a savvy inbound marketer, you're already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach ... you gotta have some etiquette, man. Etiquette? Really? Like pinkies-up-at-tea-time stuff? While social media etiquette might sound like a stuffy practice, this is really just about having good social manners online. Twitter Etiquette Don’t automatically direct message people that follow you. Your followers are smart and already interested in you enough to follow you on Twitter, right? Tip: If you want to connect with people that follow you, do so by sending them a relevant, engaging tweet to start off a real conversation. Don’t over-hashtag your tweet. According to a report by Salesforce, tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags. Don’t hijack another company's hashtag. Don’t use tricks or bots to get more followers. Don’t only spew your own stuff. The Marketer's Guide to Proper Social Media Etiquette
7 Tips for Building a Social Media Audience 7 Tips for Building a Social Media Audience Self-proclaimed "social media gurus" are a dime a dozen these days. When it comes to a successful social media marketing strategy, it can be tough for small businesses to sort through the noise, statistics and flurry of misinformation. One statistic we found online, for instance, claims that a Facebook fan is worth about $174 — but ask a small business with 300 Facebook fans if they've seen that $52,200 reflected in their revenues and you're likely to get a skeptical look or chuckle. For small businesses seeking to engage audiences via social media and get the most bang for their buck, figuring out where to start — and more importantly, how to leverage the huge potential of an engaged online audience — can be a daunting task. Let's forget about the statistics and wild claims, and focus instead on good, old-fashioned advice. 1. Beware of "experts" that tout the distorted notion that social media is free marketing. Image: Flickr, mkhmarketing 2. 3. 4. Image: Flickr, mkhmarketing 5. 6. 7.
Social Media Channels

Media Studies

edutopia edutopia The Academy Awards are just around the corner, and there are a number of nominated films that can be great teaching tools for educators this year. With the abundance of media messages in our society, it's important to ensure students are media literate. The Oscars provide a great opportunity to use the year's best films to teach students about media and film literacy. Not to mention, films can also be an engaging teaching tool for piquing interest in a variety of subjects and issues. In this compilation, you'll find classroom resources from around the web that cover many of this year's nominated films, as well as general resources for using film as a teaching tool. First, we'll start with an Edutopia classic, acclaimed director Martin Scorsese discussing the importance of visual literacy and the power of film as a teaching tool. Film Lesson Plans and Interactive Activities: Into Film is a U.K. 8 More Film and Media Literacy Resources for Teachers
edutopia I'll admit I'm a bit biased here since I'm a filmmaker by trade, but I truly believe the process of planning and making videos can offer tremendous learning opportunities for students of almost any age. Not only is the idea of telling stories with video really engaging for many kids, filmmaking is ripe with opportunities to connect to almost every academic subject area. As the technology to shoot and edit films becomes more ubiquitous, where is a teacher with no experience in video production to begin? I've shared some resources below to help you and your students get started on making blockbusters of your own. Video Playlist: Student Filmmaking 101 Watch the player below to see the whole playlist, or view it on YouTube. 10 Tips for Beginner Filmmakers (10:37) Young filmmaker Simon Cade's channel, DSLRGuide, is one of the most popular for filmmaking tutorials. More Resources on Student Filmmaking edutopia
Nothing Beats the Real Thing! Resource Downloads. Persuasive Language For teachers wishing to assist students to prepare for the NAPLAN writing task. This resource includes a classroom-ready writing task, complete with marking criteria modelled on the NAPLAN rubric. Rabbit-proof Fence An examination of sources to assist students assess the representation of history in films, reflect on opinions about the Stolen Generations and explore copyright. Copyright & Digital Citizenship To develop students’ understanding of good digital citizenship, copyright and the impact of content piracy. Making Movies Making Movies is a free online resource for secondary school students that provides a comprehensive insight into how films are made and the people who make them. Print Units What kind of Australia do you want? Students respond to questions about the type of creative world they want to live in. Is it all my own work? Help students tell what’s legal and what’s not in creating their own work and navigating the digital world. How do laws change? Nothing Beats the Real Thing! Resource Downloads.
7 Sites for Free (and Beautiful!) Stock Photos By now, many of us in the presentation business have heard the mantra, “visual is viral.” But just how seriously should we be taking it? Pretty seriously, it turns out. The proof is in the numbers. Content with relevant images gets 94% more views than content without (images used in SlideShare decks from 2013 to 2014 increased by a whopping 53%, according to CMO.com). So how exactly do you reap the benefits of a highly visual presentation? Be Relevant The photos you select must be relevant to your presentation topic, high-resolution, and captivating. Relevancy is critical because as you would suspect, research shows that irrelevant pictures can complicate learning for your viewers instead of simplifying the comprehension process. For example, if you’re sharing stories from your experiences as a raving sports fan, don’t try to be clever and use a photo of a rotating fan that you use to cool your house. Choose Quality Aim for a resolution that is approximately 1024 × 768. 2. 3. 4. 5. 6. 7.
Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Social Media Strategy in 8 Steps (Summary) One of the major theses we employ in our social media strategy process is this: Companies should focus more on how to BE social, and less on how to DO social media. With all the new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking about social media through a tactical prism instead of a strategic one. Step 1: Build an Ark Nobody should “own” social media strategy in your organization. Step 2: Listen and Compare It’s an old social media strategy chestnut by now, but “listen” is still good advice that’s often ignored. Step 3: What’s the Point? Social Media Strategy in 8 Steps Social Media Strategy in 8 Steps
Social Media Strategy

A Step-by-Step Guide to Creating a Social Media Strategy A Step-by-Step Guide to Creating a Social Media Strategy If you remember just one thing about social media this year, let it be this: you can’t just “wing it” anymore. When so much of your business is now influenced, even dependent, on your social media success, having a plan is essential. With this in mind, HootSuite University has created a simple, step-by-step Guide to Creating a Social Media Strategy. Download Now This 5-step guide will allow individuals and businesses to get the most out of their social media efforts by helping them identify, plan and execute their social media goals. The Guide to Creating a Social Media Strategy teaches you how to: Clarify your business’ social media goalsAudit your current social media statusDevelop your content strategyUse analytics to track progressAdjust your strategy as needed Start your year with a plan. HootSuite University also offers a comprehensive 30-minute online course on Creating a Social Media Strategy. Learn More
What Marketers Are Saying About Social Media In 2015 Social Media has, for obvious reasons, been on everyone’s minds since early 2000s. As a result, new avenues have opened up for reaching your customers – almost too many to keep track of. The crazy thing is that it hasn’t stopped. With the development and popularity of mobile technology, like smartphones and tablets, Social Media has become much more than a website on your desktop, but something consumers carry with them everywhere they go. Social Media advertising isn’t just to drive visitors to a specific website, it has become a way to showcase your offerings on platforms that people engage with daily. Top questions marketers are asking Social Media is something that is always changing and evolving. What Social Media tactics are most effective? It’s pretty clear that marketers are concerned with the long run here – something might work for a single campaign or for a year, but then it might stop working after that. Analyzing Social Media performance Benefits of Social Media What Marketers Are Saying About Social Media In 2015
Nowadays, social media is always exciting and playing a vital role in everybody’s life no matter what is your working field. New social media channels are budding every day so keeping up with the pace to track all the latest updates across the giant of networks is humanly impossible. So this article of “Top Lebanese Social Media Influencers To Follow” was created. These influencers have highly contributed to the Lebanese as well the Arab social media community and have a nurtured a great numbers of followers that I highly recommend.Let’s get introduced to the “Top Lebanese Social Media Influencers To Follow” listed in alphabetical order: 1. Amer Tabsh Amer is a media expert, technical/technology consultant, newsroom specialist, new media consultant, digital media expert, social media advisory, TV producer and technology start-up coach.Follow Amer on: Twitter - LinkedIn - Website 2. Anis is a huge fan of old movies therefore he founded ‘tlkabtmovies’ the blog where he reviews movies. 3. Top Lebanese Social Media Influencers Top Lebanese Social Media Influencers
Közösség - Média - Művelődés 2016-os felmérés
A közösségi média, és ennek köszönhetően az online marketing folyamatosan változik. Ennél nagyobb közhellyel nehéz kezdeni talán egy cikket. Mégis igaz, ahogy az is, hogy nagyon izgalmas irányok bontakoznak ki. Ha pedig valaki ezekre nem figyel oda, egyszer csak azt veszi észre, hogy lemaradt valami fontosról. 0. Itt van velünk régóta, amit a nagy platformok jól kezelnek, a kkv-k viszont sokszor rosszul. A mobil önmagában teljesen felforgatta a marketinget. 1. Egyre több olyan szolgáltatás olvasztanak magukba a nagy platformok, amiknek a természetes helye a weboldalon volt. Mindenesetre a jövő abba az irányba mutat, hogy egy webáruház csak háttér adatbázis lesz, a vásárlás viszont le tud zajlani a Facebook hírfolyamban egy hirdetésre kattintva. Továbbra is kelleni fog weboldal, de a szerepe átértékelődik. 2. A mobilnak köszönhető ez is: mindig tudjuk, hol járnak a vevők. Vagy olyan céllal, hogy becsábítsuk magunkhoz, vagy azért, hogy sokkal személyre szabottan tudjunk nekik kommunikálni. 5 fontos közösségi média trend
Több millió forintos bírság egy hírlevélért Ez a cikk 172 napja frissült utoljára. A benne szereplő információk a megjelenés idején pontosak voltak, de mára elavultak lehetnek. Sokmilliós bírságot is kaphat az a kkv, amelyik nincs tisztában az elektronikus direkt marketing veszélyeivel, így tudtán kívül engedély nélkül reklámozza a termékét vagy a szolgáltatását, figyelmeztet a Sár és Társai Ügyvédi Iroda. Magyarországon emailben marketingelni az E-kereskedelemről szóló törvény és a Reklámtörvény hatálya alá esik. Vagyis ha már a vállalkozás feltünteti a nevét, a tevékenységét, az e-mail pedig tartalma szerint a cég profilját adó termék vagy szolgáltatás népszerűsítése, ismertségének növelése, a vásárlás ösztönzése. A nem bírságolható direkt marketing jellemzői „Minden további nélkül küldhet – mondta dr. admin,info,central,office. Három helyett egy lehetőség Míg a nemzetközi gyakorlat úgynvezett opt-in, opt-out és soft opt-in lehetőséget ismer el, a magyar jog csak az opt-in eDM-et fogadja el szabályosként. Alapfeltételek Dr.
The introduction of parking charges on a Poldark filming site where 31 men died nearly 100 years ago in a mining disaster has been defended by the National Trust. Opponents say "public feeling is high" about the ticket machine at Levant Mine in Cornwall. The machine was wrenched out of the ground on 4 February but will be replaced on Thursday. The National Trust said the fees fund conservation and maintain the site. More on the Poldark mine parking fees, and other Cornwall news 'Poldark location' Scenes from the first series of Poldark were filmed at Levant Mine, and the National Trust said there had been a 50% increase in visitor numbers to 100,000 people a year since the drama was first broadcast in March 2015. "Public feeling against this new policy is running very high locally and, to prevent a repeat of unsightly and costly vandalism, I once again appeal to the National Trust to reconsider their parking policy and agree to grant an exemption for this location." Image copyright Ian Cooke Poldark's Levant Mine parking fees 'insensitive'
Media literacy

After Comet Ping Pong and Pizzagate, teachers tackle fake news History teacher Chris Dier was in the middle of a lesson last week at Chalmette High School in Chalmette, La., when a student made a befuddling inquiry: “He raised his hand and asked if I knew about Hillary Clinton using pizza places to traffic people.” About a thousand miles away at Wilson High School in Northwest Washington, distressed students in teacher Eden McCauslin’s history and government classes asked why a North Carolina man armed with an assault rifle had appeared at their local pizza shop, Comet Ping Pong, telling police that he wanted to free child sex slaves he believed to be harbored there, a false narrative conspiracy theorists have pushed on the Internet. [Pizzagate: From rumor, to hashtag, to gunfire in D.C.] Hoaxes, fake news and conspiracy theories have abounded on the Web, spreading with increasing speed and intensity during the recent presidential election cycle. As the Comet Ping Pong incident displayed, such false accounts can inspire very real consequences. local
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Violent Media

Violent Video Games Don’t Make Kids Violent, Study Finds
Violent Video Games - ProCon.org
Do violent movies, TV, video games really make kids violent?
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Social Media Savvy

Japanese media

Media Propaganda

Stock Media

Fotobearbeitung Social Media

Social Media Marketing

WJEC GCSE Media Studies

Media Production

EDAD MEDIA

Indigenous Media

Independent Media

Indigenous Rising Media