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10 Ways to Use Social Media to Promote an Event 10 Ways to Use Social Media to Promote an Event Are you wondering how to promote an event with social media? Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way. In this article I’ll reveal 10 creative ways to use social media to increase your chances for a gangbuster event. #1: Create Video People Will Share Because events take place in person, they engage the senses in a way online content can’t. Creating a stellar video with great visuals and sound can not only help drive people to your event, it also increases the chances people will want to share it with friends. Check out this video from Social Media Marketing World 2013 for creative ideas. Here are a few tips for creating a video: Leverage it everywhere, including on your event page, in articles and with affiliates. #2: Give Away Tickets to Create Buzz Nothing motivates people more than the opportunity to win something free! Here’s how we do our contests: Here’s what a free ticket contest can look like.
The Marketer's Guide to Proper Social Media Etiquette As a savvy inbound marketer, you're already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach ... you gotta have some etiquette, man. Etiquette? Really? Like pinkies-up-at-tea-time stuff? While social media etiquette might sound like a stuffy practice, this is really just about having good social manners online. Twitter Etiquette Don’t automatically direct message people that follow you. Your followers are smart and already interested in you enough to follow you on Twitter, right? Tip: If you want to connect with people that follow you, do so by sending them a relevant, engaging tweet to start off a real conversation. Don’t over-hashtag your tweet. According to a report by Salesforce, tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags. Don’t hijack another company's hashtag. Don’t use tricks or bots to get more followers. Don’t only spew your own stuff. The Marketer's Guide to Proper Social Media Etiquette
7 Tips for Building a Social Media Audience 7 Tips for Building a Social Media Audience Self-proclaimed "social media gurus" are a dime a dozen these days. When it comes to a successful social media marketing strategy, it can be tough for small businesses to sort through the noise, statistics and flurry of misinformation. One statistic we found online, for instance, claims that a Facebook fan is worth about $174 — but ask a small business with 300 Facebook fans if they've seen that $52,200 reflected in their revenues and you're likely to get a skeptical look or chuckle. For small businesses seeking to engage audiences via social media and get the most bang for their buck, figuring out where to start — and more importantly, how to leverage the huge potential of an engaged online audience — can be a daunting task. Let's forget about the statistics and wild claims, and focus instead on good, old-fashioned advice. 1. Beware of "experts" that tout the distorted notion that social media is free marketing. Image: Flickr, mkhmarketing 2. 3. 4. Image: Flickr, mkhmarketing 5. 6. 7.
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With that title, I have already alienated half of my social contacts and just got the full attention of the other half. I promise to tell you how to increase your score, but first lets define Social influence. The Slides Backstory on Social Influence Metrics Social Media Influence may be tracked by a series of metrics which determine the likelihood of triggering action from another user. There are a number of different tools to measure social influence including Peer Index, Kred and Klout. What is Klout? From Klout’s Wikipedia page: Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. Why Klout saved us In the early days, at social media gatherings and tweetups you would hear, “Oh that’s John, he has 1 million twitter followers!” Of those million accounts… How many are real? Do you generate content that interests your followers? How Klout created monsters How to increase your Klout score by 20 points How to increase your Klout score by 20 points
The 5 Most Important LinkedIn Features You Aren't Using Correctly The 5 Most Important LinkedIn Features You Aren't Using Correctly When LinkedIn debuted in 2003, it was merely an online resume and an entree to e-networking. Since then, LinkedIn has continuously enhanced its offerings – transforming into a complete career management resource. Our mindset about how to use LinkedIn, however, has not evolved as quickly as the product. If you haven’t changed your approach to LinkedIn, you’re missing out on some of the biggest benefits. 1. Amanda Klein, MBA: Director of Strategy & Marketing at Star ★ Creating + Building Lasting Impressions for Exhibits & Events Gordon (Gordy) Curphy, PhD: #1 Leadership Author | Coaching & Consulting Leaders, Teams & Organizations on Improving Efficiency & Effectiveness Dustin Wellik, PHR: Talent Acquisition Lead – Consumer & Industrial Business Groups | Recruiter at 3M | Be part of what’s next! Anne Elizabeth Denny: End-of-Life Speaker, Blogger, Author and Software Innovator Inspiring Thoughtful Advance Care Planning And one more thing. 2. They amplify your message. 3. 4. 5.
The 5 Most Important LinkedIn Features You Aren't Using Correctly
Media Studies

edutopia edutopia The Academy Awards are just around the corner, and there are a number of nominated films that can be great teaching tools for educators this year. With the abundance of media messages in our society, it's important to ensure students are media literate. The Oscars provide a great opportunity to use the year's best films to teach students about media and film literacy. Not to mention, films can also be an engaging teaching tool for piquing interest in a variety of subjects and issues. In this compilation, you'll find classroom resources from around the web that cover many of this year's nominated films, as well as general resources for using film as a teaching tool. First, we'll start with an Edutopia classic, acclaimed director Martin Scorsese discussing the importance of visual literacy and the power of film as a teaching tool. Film Lesson Plans and Interactive Activities: Into Film is a U.K. 8 More Film and Media Literacy Resources for Teachers
edutopia I'll admit I'm a bit biased here since I'm a filmmaker by trade, but I truly believe the process of planning and making videos can offer tremendous learning opportunities for students of almost any age. Not only is the idea of telling stories with video really engaging for many kids, filmmaking is ripe with opportunities to connect to almost every academic subject area. As the technology to shoot and edit films becomes more ubiquitous, where is a teacher with no experience in video production to begin? I've shared some resources below to help you and your students get started on making blockbusters of your own. Video Playlist: Student Filmmaking 101 Watch the player below to see the whole playlist, or view it on YouTube. 10 Tips for Beginner Filmmakers (10:37) Young filmmaker Simon Cade's channel, DSLRGuide, is one of the most popular for filmmaking tutorials. More Resources on Student Filmmaking edutopia
Nothing Beats the Real Thing! Resource Downloads. Persuasive Language For teachers wishing to assist students to prepare for the NAPLAN writing task. This resource includes a classroom-ready writing task, complete with marking criteria modelled on the NAPLAN rubric. Rabbit-proof Fence An examination of sources to assist students assess the representation of history in films, reflect on opinions about the Stolen Generations and explore copyright. Copyright & Digital Citizenship To develop students’ understanding of good digital citizenship, copyright and the impact of content piracy. Making Movies Making Movies is a free online resource for secondary school students that provides a comprehensive insight into how films are made and the people who make them. Print Units What kind of Australia do you want? Students respond to questions about the type of creative world they want to live in. Is it all my own work? Help students tell what’s legal and what’s not in creating their own work and navigating the digital world. How do laws change? Nothing Beats the Real Thing! Resource Downloads.
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Media Literacy

Why Media Literacy Week Matters for Students Why Media Literacy Week Matters for Students The 1st Annual U.S. Media Literacy Week will be observed November 2nd through 6th. You can help spread the word using the hashtag #MediaLitWk. Here, noted author and consultant Frank W. Baker (@fbaker) offers clear evidence for the need to raise awareness about media literacy in a world saturated by media messages. By Frank W. The news is filled with headlines that continue to demonstrate why teaching media literacy is more important than ever. September 2015: Headline – Most people think native ads are real articles – and they later feel duped (Source) Native ads are vaguely disguised and frequently appear in news feeds and on other websites. (Snip from paid Chevron “native advertisement” in the New York Times) If ever there was a need for media literacy, this is evidence. August 2015: Headline – 2016 SATs Will Put Stronger Emphasis on Graphic Literacy. The article acknowledges that more information is being conveyed visually and it’s vital that today’s students know how to interpret it.
Media Literacy Media Literacy A Position Statement of National Council for the Social Studies© 2009 National Council for the Social Studies. All rights reserved This position statement was prepared by a task force of the Technology Community of National Council for the Social Studies (NCSS), and was approved by the NCSS Board of Directors in February 2009. “In the twenty-first century, participatory media education and civic education are inextricable” (Rheingold, 2008, p. 103) This position statement focuses on the critical role of media literacy in the social studies curriculum. Rationale The 21st century world is media saturated, technologically dependent, and globally connected. The ubiquitous and mobile nature of information and communication technologies has resulted in a world far different from that of those of us whose childhood was once surrounded by large box televisions, rotary dial telephones, and transistor radios. Purpose/Definition Implementation of Media Literacy within a Social Studies Context Luke, C.
How to outsmart fake news in your Facebook feed It doesn't have to be this way. Fake news is actually really easy to spot -- if you know how. Consider this your New Media Literacy Guide. 1. Does the story come from a strange URL? Zimdars says sites with strange suffixes like ".co" or ".su," or that are hosted by third party platforms like WordPress should raise a red flag. 2. Mantzarlis says one of the biggest reasons bogus news spreads on Facebook is because people get sucked in by a headline and don't bother to click through. Just this week, several dubious organizations circulated a story about Pepsi CEO Indra Nooyi. However, the articles themselves didn't contain that quote nor evidence that Pepsi's stock saw a significant drop (it didn't). 3. Sometimes legitimate news stories can be twisted and resurrected years after the fact to create a false conflation of events. A blog called Viral Liberty recently reported that Ford had moved production of some of their trucks from Mexico to Ohio because of Donald Trump's election win. 4. 5.
Media education

Med | Blog | DA CATFISH A HER Home » novembre Abstract italiano L’ampia diffusione che i social network e le tecnologie di rete stanno avendo anche nella costruzione di relazioni online pone una serie di interrogativi sulla natura dei nostri rapporti affettivi e romantici, su cosa ci aspettiamo da questi e su come si ripercuotono sulla nostra vita quotidiana. Attraverso due contributi della più recente cinematografia, Catfish (2010) e Her (2013), siamo invitati a riflettere su cosa significhi costruire un legame online con un altro essere umano o con una macchina dotata di intelligenza superiore. Per vedere l’articolo bisogna registrarsi!
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La Media Education è una prospettiva disciplinare impegnata nella riflessione sui media come oggetto, strumento e spazio del processo educativo, integrando i contributi delle Scienze dell’Educazione e delle Scienze della Comunicazione. La Media Education offre alla scuola l’opportunità di farsi carico dell’impegno pedagogico nei confronti delle nuove tecnologie e di tutti i media in generale. E si basa su un presupposto fondamentale: strumenti mediatici attuali non solo informano e amplificano i fatti, ma propongono valori e modelli di comportamento, nuove modalità di comunicazione, socializzazione e apprendimento. La Media Education viene messa in pratica sia utilizzando nuovi strumenti multimediali all’interno della didattica (Internet, telefonini, ecc..), che riflettendo su di essi. Oppure, entrambe le cose insieme, integrando i due approcci: Media Education - Sicuri In ReteSicuri In Rete
Közösség - Média - Művelődés 2016-os felmérés
A közösségi média, és ennek köszönhetően az online marketing folyamatosan változik. Ennél nagyobb közhellyel nehéz kezdeni talán egy cikket. Mégis igaz, ahogy az is, hogy nagyon izgalmas irányok bontakoznak ki. Ha pedig valaki ezekre nem figyel oda, egyszer csak azt veszi észre, hogy lemaradt valami fontosról. 0. Itt van velünk régóta, amit a nagy platformok jól kezelnek, a kkv-k viszont sokszor rosszul. A mobil önmagában teljesen felforgatta a marketinget. 1. Egyre több olyan szolgáltatás olvasztanak magukba a nagy platformok, amiknek a természetes helye a weboldalon volt. Mindenesetre a jövő abba az irányba mutat, hogy egy webáruház csak háttér adatbázis lesz, a vásárlás viszont le tud zajlani a Facebook hírfolyamban egy hirdetésre kattintva. Továbbra is kelleni fog weboldal, de a szerepe átértékelődik. 2. A mobilnak köszönhető ez is: mindig tudjuk, hol járnak a vevők. Vagy olyan céllal, hogy becsábítsuk magunkhoz, vagy azért, hogy sokkal személyre szabottan tudjunk nekik kommunikálni. 5 fontos közösségi média trend
Több millió forintos bírság egy hírlevélért Ez a cikk 172 napja frissült utoljára. A benne szereplő információk a megjelenés idején pontosak voltak, de mára elavultak lehetnek. Sokmilliós bírságot is kaphat az a kkv, amelyik nincs tisztában az elektronikus direkt marketing veszélyeivel, így tudtán kívül engedély nélkül reklámozza a termékét vagy a szolgáltatását, figyelmeztet a Sár és Társai Ügyvédi Iroda. Magyarországon emailben marketingelni az E-kereskedelemről szóló törvény és a Reklámtörvény hatálya alá esik. Vagyis ha már a vállalkozás feltünteti a nevét, a tevékenységét, az e-mail pedig tartalma szerint a cég profilját adó termék vagy szolgáltatás népszerűsítése, ismertségének növelése, a vásárlás ösztönzése. A nem bírságolható direkt marketing jellemzői „Minden további nélkül küldhet – mondta dr. admin,info,central,office. Három helyett egy lehetőség Míg a nemzetközi gyakorlat úgynvezett opt-in, opt-out és soft opt-in lehetőséget ismer el, a magyar jog csak az opt-in eDM-et fogadja el szabályosként. Alapfeltételek Dr.
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Violent Video Games Don’t Make Kids Violent, Study Finds
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Do violent movies, TV, video games really make kids violent?
Social Media and Social Activism

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