Referrals Drive Growth for Customer-Focused Builders - Business, Customer Satisfaction, Sales. Photos: Geoff Reed Be My Valentine. Every homeowner in Rosewood Homes' Stone Gate neighborhood at the Estrella master plan in Goodyear, Ariz., placed a sign on his or her front yard that reads “I LOVE My Rosewood Home,” to show their satisfaction with the builder and its product. Last year, Brandywine Homes in California generated half of its sales from referrals.
Over the past four years, Brookfield Homes’ Los Angeles division has quadrupled its sales from referrals to 36% in 2011. At a time when locating home buyers is still a challenge, builders around the country are placing more emphasis on turning their existing customers into advocates for their products and communities. “We take the time to focus on each buyer at each step of the process,” says Joyce Mason, vice president of marketing for San Diego-based Pardee Homes, which builds in California and Nevada. John Caulfield is senior editor for Builder magazine. Modern House Project for 2012. This is officially the last article I am going to write for Life of an Architect in 2011 so it seemed only fitting that it should address what is going to happen in 2012. I’m not talking about how I’m finally going to break the 4 minute mile mark – unless I’m on a bike and even then – kinda dodgy. No, this is about the next big project I will be working on – and therefore documenting – here on LoaA.
Just an FYI, all the images here are click-able and will open up jumbo shrimp size if you need a closer look … just ’cause I’m considerate that way *high five-snap-pistol fingers-wink-tongue cluck* This house should be really amazing and I’m looking forward to the construction process. Because there are some serious eagle eye readers out there, I need to issue a disclaimer that these 3d images are not current with the construction drawings.
This house sits on a 5 acre piece of property and is covered in trees – way more than I have shown here. Cheers, Pisé, torchis, la terre pour construire | Mon Habitat Vert. MINERGIE. Www.ateliergalbe.fr. MINERGIE.