60 astuces cachées sur Snapchat. 5 Ways to Generate Leads From Snapchat : Social Media Examiner. Do you need more leads?
10 of the Best Brands on Snapchat Right Now (And Why They're So Great) Snapchat 101 for Brands: What Marketers Need to Know. Marketers Are Getting the Snapchat Targeting Data They Want. Will That Scare Off Users? Having wowed advertisers at the Cannes Lions in June with the unveiling of its long-awaited ad tech platform, Snapchat has shown no signs of slowing down.
The popular messaging app plans to attract deep-pocketed marketers and investors with the introduction of in-app behavioral targeting in the fourth quarter timed to a rumored IPO. To improve ad targeting, the popular messaging app last week announced Snap Audience Match, which lets brands take their email lists and files of mobile device IDs, and then anonymously sync the data with Snapchat's user pool. The company also will let a brand target viewers based on what content categories they follow. A Fortune 500 marketer, who requested anonymity, said talks are underway with Snapchat to launch pilot programs around the ad-targeting initiative. And that's music to ad buyers' ears. Brand marketers agree. Behavioral data also will be effective for targeting interstitial ads. Snapchat Discover arrive en France. Snapchat Cuts Local Stories in Strategy Shift to Live Events.
Snapchat is ending its daily local stories for cities feature, which pulled together video of everyday activities -- concerts, cute puppies in the park -- shot by users in locales such as New York.
Instead the photo and video-sharing app will focus on so-called live moments -- videos of specific events, such as Fourth of July celebrations and the Super Bowl. About 15 curators who worked on the local stories feature will lose their jobs, according to people familiar with the matter. "A small number of Local Story curator positions were eliminated in our Los Angeles and New York offices, as the result of changes to our Local Story Coverage," Snapchat said in a statement. "We're thankful for the contributions from these team members.
" As closely held Snapchat builds its business model ahead of an eventual initial public offering, the Los Angeles-based company is evaluating its products and strategy. -- Bloomberg News. While Some Retailers Ignore Snapchat, Others Are Killing It With Lens and Geofilter Ads. Attention retailers: There's a pile of missed marketing opportunities in Aisle 5 that needs to be cleaned up.
Placed, a location-based data company, arrived at unflattering findings for brick-and-mortar chains after looking at which ones were often patronized by users of Snapchat, a veritable gold mine leading into the back-to-school season. Sixty percent of the 65 most-visited merchants, Placed discovered, hadn't even bothered to launch an account on the mobile app that counts 150 million global users, many of whom belong to the coveted Gen Z and millennial demos. Snapchat Is Letting More Brands Run Ads Between Friends' Stories. When Snapchat unleashed its ad-tech program Snap Partners in June with plans to serve video ads between stories, observers wondered how users would respond to seeing ads alongside their friends' videos and photos.
Two months in, Snapchat is already expanding its initial pilot to include more advertisers eager to reach the app's 150 million daily users. The ads appear between strings of photos and videos that users have share with their followers. Snapchat caps the amount of ads so that each person is served three so-called Snap Ads Between Friends promos per day—one in the morning, one in the afternoon and one at night.
Over the past few weeks, the number of ads has steadily increased. Based on Adweek's own testing, each Snapchat user views the same number of daily ads, regardless of how much content they consume. Ten brands—including Verizon, Express and Procter & Gamble—piloted the ad format earlier this summer, and now the format is available to a wider group of marketers. Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos. For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds.
With 100 million hours of video viewed every day and the explosion of autoplay and live video outside of Facebook, the push for muted clips has been widely pitched by social platforms and ad-tech companies alike. So, it is a bit surprising that Snapchat claimed earlier this month that two-thirds of its 10 billion daily video views are viewed with the sound on, the app's default setting. Droga5, for one, says that up to 95 percent of its ads are viewed without audio, so like other agencies, it's experimenting with captions, voiceovers and plugging brands' messages into the first three seconds of clips. Still, change is always hard, particularly when it comes to changing the creative process behind long-form ads with big, overarching story arcs. Even Without an Official Presence, Snapchat Is Everywhere at the NewFronts. Snapchat may not be a presenter at the Digital Content NewFronts this week, but it's on the tip of the tongue of some of the biggest publishers pitching advertisers in New York.
While YouTube is undoubtedly the biggest platform with a NewFronts presence—CEO Susan Wojcicki will make a case for marketers to shift hefty TV budgets to digital at tonight's Brandcast event—publishers are selling media buyers with promises to crank out lots of custom Snapchat content. Unsurprisingly, Vox, Hearst and BuzzFeed (three top Snapchat Discover partners) touted buzzy announcements and stats during their presentations, but a few other publishers interestingly plan to launch new media brands through the ephemeral video app. Here are five Snapchat efforts that publishers are talking about this week. Millennials Are All on Snapchat and Instagram, Right? Maybe Not [Study] On Snapchat’s advertising page, the ephemeral content app boasts some pretty impressive figures.
That’s a big draw, and of course, anyone with any interest in social media marketing knows that Snapchat has a definitive allure with those younger demographics. But a new report from Ipsos, commissioned by investment firm Battery Ventures, has found that the magnetism of newer platforms like Snapchat among Millennial groups may not be as strong as many suspect. Digitally Approved. Each year I like to dive into a specific platform that can make an impact for brands in the coming year.
In February of 2014, I published “2014: The Year of Tumblr.” This prediction was recently validated, as TechCrunch released data showing that Tumblr just overtook Instagram as the fastest-growing social platform. In 2015, Snapchat is the fastest growing social app. I have received numerous client requests for POVs on the platform, and I was recently briefed by the Snapchat team. What the team unveiled takes the platform to the next level for brands interested in reaching the 14-to-28-year-old demo in 2015. Snapchat is already the fastest growing social app heading into 2015. Here are the five reasons to consider Snapchat in 2015: 1. According to Business Insider, nearly half of Americans aged 12 to 24 have used Snapchat.
A majority of campaign briefs called out some form of Millennial as the target, and Generation Z began to regularly appear toward the end of the year as well. 2. 3. 4. Snapchat For Marketing?!?! So if you’re reading this, I can probably guarantee that you’ve used Facebook, Twitter and let’s say LinkedIn.
Not sure about the last one, but for sure with Facebook and Twitter.