The_roi_of_social_media_mdg_advertising_infographic.png (Image PNG, 1000x4016 pixels) Social Media ROI Examples & Video. By Erik Qualman A big question out there these days is: What is the ROI of Social Media? Or the ever popular how do I measure the ROI of social media? Often when I get this question it’s appropriate for me to retort: “What’s the ROI of your phone?” Other times it’s not appropriate to respond with this answer, which, if done in the wrong tone, or place, can win you a free punch in the face. To borrow from the Conductor of the Boston Philharmonic Orchestra, Benjamin Zander, there are those in life that sit in the back row with their arms folded, judging, and complaining. Drafting off the success of the Socialnomics: Social Media Revolution Video – over 1.2 million views and counting – thanks for the support!
After all, why are we trying to measure social media like a traditional channel? “You can’t buy attention anymore. However to speak in a business vernacular that is more readily understood today please find below some salient examples and data points which are found in the video: 1. Social Media Revolution Video 2011 **New** Graphics. Social Media Revolution. 52 Cool Facts About Social Media.
13.5K Shares 13.5K Shares × As social media continues to gain acceptance as a bona-fide communications platform, I thought it might be fun to have a cool fact about it for every week of the year. So, here are ten facts about the five most well-known social media outlets – Facebook, Twitter, LinkedIn, YouTube and blogging – with two more bonus facts thrown in just for fun. (And to get to the figure of a fact a week for a year). Enjoy! Facebook 1. The average Facebook user has 130 friends. 2. Statistics from Facebook press office.
Twitter 11. Statistics from Twitter and the Chirp Conference . LinkedIn 21. Statistics from LinkedIn press centre and SysComm International . YouTube 31. Statistics from YouTube press centre. Blogging 41. 77% of Internet users read blogs. 42. Statistics from Technorati’s State of the Blogosphere 2009 . Bonus Facts 51. 90% of Internet users know at least one social network. 52. Statistics from Online Media Gazette . Cheers! 23 Social Media Facts to Share with Executives. Thanks for stopping by! I appreciate it. If you enjoyed this post, please consider signing up to my RSS feed in your favorite reader or email. For my job, I read and research A LOT and save A LOT of useful stats and figures that help “sell” the benefits of social media for companies. Not just from a communications perspective, but also from a strategic thinking and integration point of view.
Usually they wind up stuck in my presentations or in my bookmark folders, but aren’t shared much outside of my company’s four walls – which is unfortunate. Social media is a place to share, so here is a breakdown of 23 high-level numbers and statistics that can make jaws drop, and get the hamsters in their heads turning the wheel. In the US, there are 149M active Facebook users, 70% log in once a day – Ogilvy & BuddyMediaSocial media accounts for ~ 25% of all time spent online over 35 minutes per hour – NielsenFacebook accounts for 8.93% of all website visits in the US. Enjoy this post?