PR, Marketing and Advertising suck, now what? I have given a few times in the recent months a presentation,how to launch a product with a community that starts as a first slide with “PR, Marketing and Advertising suck”, and I gave it a few times in front of PR and marketing professionals who obviously enjoyed the slide so much that the most recent versions of my slide deck had “matter less than word of mouth” instead of “suck”. Anyway, having a panel dedicated to it in front of PR and Marketing professionals and I am staying here today with Guy Kawasaki, Louis Gray, Renee Blodgett and Steve Patrizi from LinkedIn trying to summarize my thoughts. Of course I like to catch the attention of audiences I get to speak to at the beginning of my presentations and I am on purpose pushing the envelope a little, but not only. Why Marketing, PR and Advertising suck for me -online if the product is good you simply do not need them Have you ever seen an ad for Twitter, Facebook or Google? What is the alternative?
Internet Society (ISOC) Future Internet Scenarios What Will The Internet Look Like In 10 Years? The Internet Society engaged in a scenario planning exercise to reveal plausible courses of events that could impact the health of the Internet in the future. While obviously not intended to be a definitive overview of the landscape or all potential issues, we believe the results are interesting and, we hope, thought-provoking. We are sharing them in the hope that they will inspire thought about possibilities for the future development of the Internet, and involvement in helping to make that happen in the best possible way. Future Scenario Resources Besides viewing the video scenarios below, you can:
An Introduction to Networks in the Global Village NetLab is an interdisciplinary scholarly network studying the intersection of social networks, communication networks, and computer networks. Centered at the University of Toronto, NetLab members have come from across Canada and the United States as well as from Chile, Germany, Hungary, Israel, Japan, Norway, Portugal, and the United Kingdom. NetLab has developed since 2000 from an informal network of collaborators into a far-flung virtual laboratory. If you are a Microsoft ® Outlook ® user, you probably have it open all the time. Now you can have a fully-featured, powerful Twitter client at your fingertips without having to open any other applications. TwInbox seamlessly integrates Twitter into Outlook. It is a perfect Twitter client for any Outlook user, from a Twitter newbie to a business professional.
Social media and social conventions « Sociability On Friday I spoke at Sadlers Wells at the Arts Council’s Art of Digital event, Do the arts speak digital? The topic of the talk and the subsequent Guardian PDA panel discussion was “does the phenomenon and the tools of social media change expectations and relationships with audiences?” A few people asked me to blog it, so here’s (roughly) what I said. Having recently published Social by Social, I didn’t want to focus on the details of the tools and how to use them – anyone looking for information on technology tools and how to deploy them should check out the book. Instead I focussed my thoughts on the new ‘social conventions’ being created by these tools, and the implications on our culture and power structures as a result of all these technologies. How does it affect my relationship with my audience if the audience can talk back, and talk to each other?
Empower the Crowd! The barrier for getting started with social media is low, it’s dependent on your involvement level, objectives and goals. The facilitators of the message, our tools, are the key components that make it all work. They are the tools in our digital toolkit that every strategist, marketer and PR professional should already be learning and using. Berners-Lee warns ISPs on net neutrality The inventor of the world wide web, Sir Tim Berners-Lee, has warned internet service providers (ISPs) that plans for a "two-speed" internet go against the principles that have let the net grow so rapidly in the past two decades. "Best practices should also include the neutrality of the net," Berners-Lee told a round table in Westminster on Wednesday morning, convened by the communications minister Ed Vaizey. Content companies, represented by Facebook, Skype, the BBC and Yahoo, squared up to ISPs, with input from consumer representatives including the Open Rights Group, the Consumers' Association and the communications regulator Ofcom. Jim Killock of the Open Rights Group, who was representing consumer interests at the meeting, said afterwards that he was concerned about the direction the debate was going: "The potential for something going terribly wrong is absolutely there.
8 Ways to Sculpt Your Personal Brand Using Social Media 8 Ways to Sculpt Your Personal Brand Using Social Media Perhaps one day the traditional resume will disappear as we know it today. Maybe LinkedIn or Google will replace it. Currently however, social media and Google mostly supplement resumes for some organizations. about barrett — burning the bacon with barrett Phil Barrett is the Global Senior Director for Digital Marketing at RIM. Read his Linkedin profile here . He’s accountable for over-all strategy and execution for all owned digital properties including all BlackBerry.com and RIM.com desktop, mobile and tablet web properties as well as being accountable to the customer experience on digital earned and paid channels. His team also leads global infrastructure for owned properties as well as analytics for our digital funnels.
5 Huge Trends in Social Media Right Now What's the first thing young women do when they wake up? Check Facebook. How do enterprise employees pass the time at work? The platform vs. the eyeballs This might be the most subtle yet important shift that marketers face as they deal with the reality of new media. Marketers aren't renters, now they own. For generations, marketers were trained to buy (actually rent) eyeballs. A media company assembled a large amount of attention. A TV network or a magazine or even a billboard company found a place you can put an ad, and they sold you a shot at reaching their audience. You, the marketer, don't care about the long-term value of this audience. Media Lab: The Cognitive Limit of Organizations This is a slide that I got from Cesar Hidalgo. He used this slide to explain a concept that I think is key to the way we think about how the Media Lab is evolving. The vertical axis of this slide represents the total stock of information in the world.
6 New & Innovative Social Media Campaigns to Learn From We're always on the lookout for innovative social media campaigns at Mashable. This week we scoured the web and our Twitter feeds to find some of the most interesting campaigns out there. From utilizing online video in an inventive way to creating a unique presence on Facebook, these six social media campaigns are some of the most original pieces of work as of late.
Complete Brand Marketing on Facebook Oracle Oracle Solutions Social Relationship Management Involver Involver is Now Part of Oracle Social Relationship Management