Local Search Ranking Factors 2013 - Local SEO and How to Rank in Google. Local Pack/Finder Ranking Factors Google My Business Signals (Proximity, categories, keyword in business title, etc.) 25.12%Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 16.53%Review Signals (Review quantity, review velocity, review diversity, etc.) 15.44%On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 13.82%Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 10.82%Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 9.56%Personalization 5.88%Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 2.82% Localized Organic Ranking Factors Introduction Another year, and another Local Search Ranking Factors survey is here. My apologies for being late with it again.
My thoughts and summary of the survey results can be found here on the Moz Blog, and I would love to hear your thoughts and questions in the comments section here. Definitions Local Pack. A Visual Guide to Keyword Targeting and On-Page Optimization. (Last Updated: October 24, 2014 by Rand) How do I build the perfectly optimized page?
This is a challenging question for many in the SEO and web marketing fields. There are hundreds of "best practices" lists for where to place keywords and how to do "on-page optimization," but as search engines have evolved and as other sources of traffic — social networks, referring links, email, blogs, etc. — have become more important and interconnected, the very nature of what's "optimal" is up for debate. My perspective is certainly not gospel, but it's informed by years of experience, testing, failure, and learning alongside a lot of metrics from Moz's phenomenal data science team.
I don't think there's one absolute right way to optimize a page, but I do think I can share a lot about the architecture of how to target content and increase the likelihood that it will: larger version In the old days of SEO, "on-page optimization" referred merely to keyword placement. Larger version Uniquely valuable. 7 Basic Principles of Content Marketing and SEO that Actually Work. The basic principles of content marketing and SEO are almost too obvious.
Use keywords literally and deliberatelyDeliver more value than your audience expectsDo it often and consistently Yes, this is an incredibly watered down version of content marketing and SEO but if you had no other information on which to build your inbound marketing strategy these principles, in time, would take you to the promise land. Deliver value with prejudice. …for human SEO trumps every tactic you can learn from Rand Fishkin and the SEOMoz community. That’s in no way a knock on Rand or SEOMoz for I hold that organization and everyone that contributes to it in the highest regard.
That being said here’s a few basic principles of technical SEO that will have an immediate impact on your ability to get found in Google Search. 1) Target mid-tail and long-tail keywords first. Your boss doesn’t have to know you only got 50 hits on your blog if five of them turned into sales… 7) Use words for their literal meaning. How to Do SEO for Small Business. Why should a cash strapped, time poor small business focus on SEO?!
Easy… …to GENERATE REVENUE! But right now, like most small businesses, any revenue generated online through SEO happens by accident… Today we’re going to FIX THAT! The following resources will help you understand why SEO is important to your small business and send you down the path to harnessing the power of SEO to generate revenue… (to stay up on the latest resources on SEO subscribe to updates for free by Clicking Here) How do I know SEO works for Selling Online?
For the last five years I’ve worked for a small, family-owned business. …Small Business SEO Works! Don’t believe me… See my results below: Results From the Ultimate Small Business SEO Experiment Why did I choose SEO to market my insurance agency Online? Because Online Content Sells All Day Long… …whether I’m in the office or not. Believe in traditional marketing? Skeptical about marketing your business online? Well… I’m glad you asked…