Paul Isakson. Several years ago I was interviewing at what was then one of the top creative agencies in the world. A few weeks prior to going out for my full day of interviews, I had met with the head of the department for coffee while on a long weekend getaway. He and I had a great conversation and he was excited to have me talk to some of his team about an opening they were looking to fill. My day of interviews went fairly well, sans one. Throughout this interview, I was grilled about my past experience, which at the time, was largely in account service roles. I did my best to answer the questions thrown at me, but it was clear to me that my answers were not hitting the mark. A week later I received a call from the HR person at the agency and was given a generic dismissal. At that point, he shared with me what really happened.
This experience came up the other day in a conversation regarding my post on how to become a master planner. Personally, I can see how this was valuable in the past. IMADGINE. The Planning Lab. Campaign Planning. ACCOUNT PLANNING METHODS. Social Creativity, Digital Thinking, Advertising Reinvented | Creativity Unbound. Adam Ferrier – The Consumer Psychologist. Marketing meets culture / what consumes me, bud caddell. Talent imitates, genius steals. My mate Jon tweeted me this video of Iain Tate and I rambling on in Romania from 2007.
Good times. We were quite hungover, me moreso I think. Iain looks almost exactly the same. I have more hair now. And, underneath, I look older. I imagine. Content, the fight for attention, death of ads, marketing is the product, is the service. Round and round we go. I've been thinking a lot about this content and attention stuff recently. For some Genius Steals clients, for some writing I've been asked to do, with some mates of mine in agencies who are thinking about it and wanted an opinion. It seems to be the only conversation right now. We started talking about it, this time around, in this form, because of the internets, I think, in about 2007. It was presented as a threat to the industry, and I suggested that it would just cause evolution as we strove to find new ways to present the brand memes represent to audiences in new forms.
[Which isn't a new idea, the brand as publisher bit, I mean. Y'know? Cameron Maddux. Brand new - gareth kay. Ben hourahine .com. Edelweiss pirate. Hard to believe, but it’s been a month and tomorrow I leave the cabin and the desert. this hasn’t been my most sharing month as far as the blog goes - it’s a lot different when you just sit. a lot less obvious wonder to report upon, although the wonder definitely exists in profound ways. no, this was a month of quiet, of reflection and writing and meditating. of shifting my days with the weather’s whims (yes, even a forecast that is 92 degrees, pure sun and varying levels of wind day upon day gives you tremendous variety if you are sitting in it), learning when the birds come out and where they go. oddly engrossing. tomorrow I moto into LA and start the prep to get Brünnhilde home. then to Florida to reunite with my truck the Black Wolf, and then a meander back to the big city. heading home, but I think this desert will stay with me.
Buy me, I'll change your life | Thoughts of a planner. GOD IS IN THE DETAIL. Canalside View. Northern Planner. Advertising. I AM THE CLIENT! Adverve. The Musings Of An Opinionated Sod [Help Me Grow!] More About Advertising | Insights into Advertising. Copyranter (copyranter) on BuzzFeed. If You Have Nipples, America Doesn't Want You. Here we go again. Apparently, it's OK to blow up stuff in TV commercials (see Verizon's Michael Bay commercial) but OMFG, show a fleeting glimpse of a natural human body part and the country freaks to high alert, places a blindfold over the collective eyeballs of every kid in the country (nudity is bad!!)
And launches the cause group machine. Yes. This is America. Nudity is bad. Nudity is something to be shunned. Natural beauty? Yes. Just think. Who knows. AdFreak. Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day.
At the reception, dad sits at the piano and attempts to play Pachelbel's Canon, which opens the floodgates for memories both happy and sad. The flashbacks are a tad disorienting at first, but you'll get the gist. (RocketNews24 has a handy breakdown/translation for those in need.) Judging from reactions around the Web, this finely crafted cinematic spot, clocking in at more than three minutes, has left more than a few viewers misty-eyed.
Indeed, emotion-stirring ads from Asia are a big deal these days. All advertising is manipulative to some degree, but at least these weepers win us over with deft manipulation. Gods of Advertising. The Ad Contrarian. MultiCultClassics.