BERNHARD Chaise. Www.pilotimmobilier.com/site/upload/etudes/coutImmo_bnp.pdf. BrandZ Reports. Best Sellers: best Electronics. Constitution equipe start-up. "Un quart de notre budget digital est consacré aux médias sociaux" Philips consacre en France un cinquième de son budget communication au digital. Son responsable du marketing online fait le point sur la façon dont la marque utilise le Web. JDN. Que représente le budget digital dans la communication de Philips ? Mathieu Parisot. Le digital représente plus de 20 % du budget de communication global de Philips.
Il s'agit d'ailleurs de notre second poste de dépense derrière la communication en magasin. Comment se répartissent vos dépenses de search et de display ? Nous sommes très actifs en matière de recherche payante, car il s'agit du premier élément que les consommateurs prennent en compte dans leur parcours d'achat. En quoi ces opérations servent la marque ? Elles nous apportent ce que j'appelle un "triptyque magique" : de la visibilité grâce au display et aux formats événementiels, du contenu officiel apporté par la crédibilité du partenaire qui donne un regard différent de celui de la marque et du contenu plus UGC qui apporte un complément.
UK Brands spend £4.8 Billion on online advertising. The popularity of social media has boosted UK online advertising last year by 14.4 per cent to £4.8bn according to figures prepared for the Internet Advertising Bureau by PwC. Retail and consumer facing industries account for 27% of all online display advertising. “Online display advertising is becoming more attractive to consumer-facing businesses, and it is retail and consumer advertisers who are increasing their ad spend budgets the most.”
According to Tim Elkington, Director of Research & Strategy at IAB. The IAB said 39.7 million people in the UK who access the Internet each month, spent 27% of that time on social networks. Advertising spend on social media rose by almost 75% to £240m. Advertisers now spend more than £1 in every four on the Internet, according to the IAB. It is likely that in 2012 advertising spending will have overtaken the amount spent on press advertising.
Promote your YouTube Channel: 45 Ways to Get More Views on YouTube. Video SEO for YouTube: The Ultimate Guide. After hundreds of hours scouring the interwebs I've compiled every single step you can take to optimise the hell out of your YouTube vids for maximum exposure and search engine happiness, into this whopping 2,500+ word article. This is all about getting an optimum workflow for uploading your vids, which you can repeat every time, that sets you up for getting viewers. Note that this is about VSEO specifically for YouTube - i.e optimising YouTube videos for search engines. It's not about more general VSEO (i.e telling search engines about other videos on your website). My advice on that, is if you're not using YouTube, good luck :-) Without further ado, compelling.tv's Video SEO for YouTube Guide ....
Preliminary: How Planning Your Next Video Can Change Everything You're either doing your thang straight into the webcam and hitting upload, or planning, producing and editing vids to some degree with whatever process you've developed. 1) Align the topic of your next video with relevant keywords. HOW TO: Boost Your SEO with a YouTube Channel. Mitchell Harper is co-founder of BigCommerce, a leading provider of shopping cart software used by more than 40,000 organizations worldwide.
Mitchell has written and published over 300 articles relating to software development, marketing, business, social media and entrepreneurship. While many companies are still focusing SEO efforts on their websites, there are many other ways to boost search results, especially since results are now comprised of all kinds of content, including videos, images, maps, business listings, tweets and even Facebook Page posts.
So how do you expand your efforts without breaking the bank? To boost SEO, consider creating a YouTube channel. Every video you post to your channel can be tagged and indexed, increasing the odds your brand name will appear in natural searches for keywords associated with your business. Creating your own channel is pretty simple — here are four easy steps to kick things off right. Step 1: Choose Your Topics But don't stop there. How To Optimize Your YouTube Channel Page--The YouTube Creator Playbook. Your channel page on YouTube is where you can brand your videos through attractive packaging. It creates an insular experience for your videos, one without all the distractions of suggested videos and that plain YouTube white background.
A channel page is invitation into your home of creations, a living room with a screen that plays your videos and sells your particular brand. When you invite people into your home, you want them to have a good time, with great content and a welcoming aesthetic that beckons them to stay there. Of course, like always, there are curious controls YouTube won't allow non-partners to bypass.
In this case, it's with banner customization. We'll get to that later. The Playbook Overview: Channel Page Optimization: Make It Appealing, Remove Clutter Some people like to compare a channel page to a Facebook page. He blows this image up and puts it in black and white, and this is his background. Now, why would he choose to make this photo black and white?
Eye Tracking On Universal And Personalized Search. In the past two columns, I’ve featured the interviews (Part 1, Part II) of where search might go in the next three years. The two themes consistently mentioned as the most important for the future have been personalization and blended search results. Being a user-centric type of person, my first question was, “how will that impact the search user?” So, at Enquiro, we tried to shed some light on that question. We conducted an eye tracking study looking at interactions with Google’s Universal search results and we also created a mock up of what a personalized search page would look like. Today, I’d like to share a few of the findings with you. The full report, along with the interviews, is available in a whitepaper on our site. Chunking of page rather than F shaped scan patterns There was one fairly obvious difference we saw as soon as we compared a heat map from a typical blended result against the heat maps from a previous, pre-blended results.
Fencing of scanning. The ultimate guide to increasing views and subscribers on Youtube channel. Everybody wants more views for their videos on Youtube right? I talked a couple of days ago about the fact that videos rarely go viral and it's best not to set out with that goal but having said that there are some ways that you can get more views for Your Youtube video.
The way that I always look at it is that if your video can get a thousand views through using the techniques below then you are giving the video every chance to be shared even further. These simple tips should help get you more views on Youtube.... Network Within Youtube So many people forget that Youtube is actually a social network and think of it only as a video site. The truth is that Youtube is actually one of the better social tools that Google owns and there are a whole host of features available to you. Embed On Facebook One easy way of increasing views instantly is to put videos in to your own personal Facebook page or on Yout Facebook business page. Get Subscribers Add Annotations Add Your Link To Email Signatures. Buddy Media announces YouTube integration for customizable YouTube pages. | Newsroom. YouTube. Inc. - Social Content Management For Brands, Content Publishing and Distribution, Marketing Campaign Management.
Optimizing Your Brand’s YouTube Channel. At one point or another in your social media marketing efforts, somebody probably told you that your brand should post content to YouTube. So you did. But now you want to up the ante. How can you go about doing that you ask? Follow these six simple steps to optimize your brand's YouTube channel. Invest in a YouTube ad buy I've found that a lot of people aren't sure how to secure a "Brand Channel," or the paid version of a YouTube channel that has a clickable channel banner on the top, and plenty more customizable options.
Cross-promote your social assets There are several ways to do this. 1- When you plan on posting a video to YouTube make sure you leave room in your content calendar for posting a link to that video on Twitter, Facebook, and possibly on your blog (or anywhere else that may make sense for your brand). 2- Link to your social assets in the channel banner at the top of the page. Turn on mobile Add annotations Organize your content. Intégrer YouTube à sa stratégie de communication marketing. Intégrer YouTube à sa stratégie de communication marketing Par Marie-Eve Gosemick, le 5 août 2011 La 20ème édition du Festival Lollapalooza à Chicago commence aujourd’hui et on voudrait tous un peu y être.
YouTube y a pensé et a décidé de nous offrir la possibilité de visionner certains spectacles en direct sur son site, un événement nommé « Lollapalooza Week » sur la chaîne à cet effet. Si l’association de YouTube à l’industrie de la musique et du divertissement semble évidente, elle devrait pourtant s’appliquer à toutes. Portrait d’une plateforme qui a beaucoup plus à offrir que ce pourquoi elle est réputée. On doit la création de YouTube à trois anciens employés de PayPal : Chad Hurley, Steve Chen et Jawed Karim. Mais si tous s’entendent sur le début de l’histoire, les points de vue diffèrent pour la suite… Visionner des vidéosEn téléverser et les partagerLes commenterConstater la bêtise humainePerdre son temps, beaucoup de temps… YouTube semble notamment un excellent moyen de :
How Web Video SEO is Finally Coming of Age. Though publishing videos on the web has been child's play for years now, the process of getting them to rank high in search remains enigmatic at best, frustrating at worst. The pace of video publication is accelerating faster than ever, and though video SEO seems to have been left behind the rest of the industry, it's finally starting to catch up through some exciting developments that will hopefully provide more incentives for publishers to produce great video content. As we start a new year and a new decade, here's a look at the state of web video SEO right now.
The State of Web Video When you produce a video now, there's no dearth of places to publish it. Though YouTube remains the dominant player in the industry, Vimeo, Blip.tv, Viddler, Metacafe, and a host of other sites (most of them free) have fragmented the market. There's no need to build or host your own video player, and you can leave the heavy bandwidth duties to them rather than your own server. New Developments The Future. YouTube for Business: Best Practices for Your Business Channel. I interviewed Michael Miller, who just-released the 2nd edition of his book, YouTube for Business: Online Video Marketing for Any Business. Michael talked with me about the biggest developments he's seen with YouTube in the past couple years; the comparative pros and cons of YouTube brand channels versus partner channels, and what he sees as the future of YouTube in business.
Here are the updates you'll find in the 2nd edition of this book: 4 new chapters that cover the newly added business-related features on You TubeNew case studies – examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix You can purchase YouTube for Business: Online Video Marketing for Any Business on Amazon right now for only $16 USD. YouTube Channel Tips for All Businesses Michael explains that a YouTube channel page is really a profile page, where others learn more about you and to connect with your business. 2) Customize Your YouTube Channel. About | BOILINGICE.COM. PATRICK KEDZIORA (Pronounced: KED-ZEE-OR-AH) I am deeply passionate about generating revenues and profits, increasing shareholder value, connecting with clients, partners, investors, and employees and crafting an offer they find compelling.
I have been the founder and co-founder of start-ups, a senior leader in start-ups, and the CFO and COO of public and private companies. I have done small deals and large – from a few million to a few billion and along the way built long lasting shareholder value by generating revenues and providing exceptional service and products to customers. With former clients like KKR (the very large PE firm) and T. Boone Pickens (the Texas oil man) I’ve been to the front lines and back. My recent focus has been on small to mid-sized companies with an occasional focus on the large cap clients and opportunities. Whether doing business in the U.S. or internationally, I’m equally at ease in the board room as I am on the shop floor.
Areas of Expertise Personal Interests. Convention collective nationale des entreprises techniques au service de la création et de l'événement du 21 février 2008 - Convention collective nationale des entreprises techniques au service de la création et de l'événement du 21 février 2008. YouTube Marketing & YouTube SEO Tips. Guide pratique - Prod audiovisuelle, Presta SVE, Télédif, Radiodif, Prévoyance Intermittents. Devis : combien coûte un film d’entreprise ? · Production, réalisation de films. Combien coûte un film d’entreprise ? Quel est le juste prix ? Pourquoi les devis varient-ils du simple au triple, voire d’avantage, pour un même projet vidéo ? En quoi consistent (ou que cachent) les offres alléchantes que l’on trouve sur Internet ? Savoir décrypter un devis et éviter les pièges, c’est d’abord comprendre comment se réalise un film institutionnel et dans quel contexte. Le recours à l’audiovisuel est devenu courant pour vanter les qualités d’un produit ou d’un service, se positionner sur un marché ou former ses collaborateurs. .Les étapes de « fabrication » d’un film institutionnel Elles sont nombreuses et il s’agit de ne pas les brûler. .
Les étapes du tournage : - installation de la technique et réglages (caméra, son, éclairages), - préparation des intervenants (maquillage, mise en confiance, répétitions), - prises de vues que l’on refait autant que nécessaire. . . . Dans ces conditions, en quoi consiste les offrent alléchantes qui fleurissent sur Internet ? . Studio HD de 100 m² tout équipé | Studio 51. What does a corporate web video cost? 25 Factors (with prices) that affect corporate video production costs. - Marketing with Video and Rich Media Blog - Marketing with Video and Rich Media Blog - One Market Media. Corporate Video production can cost as much or as little or as your budget allows. You can borrow an iphone , shoot some video and upload it to YouTube – all for free. Or you could hire James Cameron to write, produce and direct your video where you’d be looking at a budget just shy of half a billion dollars when you include marketing costs and Hollywood accounting.
Both options would result in a finished video but you’d probably need special glasses to watch the the more expensive option. The good news for businesses looking to engage a corporate video production company is that many of the factors that affect the price of a video have been going down over the last few years. Bottom Line? Taking all of the above into consideration there are reasonable ballpark figures that you can use as a guidepost for budget purposes. Budgeting Tip # 1: A reference video is a great place to start. The best way to get a quick estimate is to have a reference video to compare to. Did I miss something? 7 Tips on How to Make a Movie Studio.
Les clés d'un succès - SAGA - SeLoger.com. Quiconque cherche un logement est forcément tombé sur l'un des sites du groupe SeLoger.com. Faire l'impasse sur ses 1,3 millions d'annonces reviendrait à ignorer une bonne partie du marché. En rachetant SeLoger.com l'année dernière, l'éditeur allemand Axel Springer ne s'y est pas trompé: l'entreprise est une valeur sûre. En 2010, le groupe a généré un résultat net de 20,8 millions d'euros, pour un chiffre d'affaires de 82,7 millions d'euros, en hausse de 13 % par rapport à 2009.
Ses revenus proviennent en grande partie des professionnels de l'immobilier qui paient un abonnement mensuel pour placer leurs annonces. Il faut dire qu'avec plus de 3,9 millions de visiteurs uniques, le site leur assure une très bonne visibilité. Résultat: sept agents immobiliers sur dix travaillent aujourd'hui avec le site. Tout a commencé en 1992. SeLoger.com tisse sa toile Ils créent le site SeLoger.com, en complément de leur activité d'édition sur minitel.
La meilleure défense reste l'attaque.