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Social Strategy Blog « Radian6 - Social Media Monitoring and Engagement

Social Strategy Blog « Radian6 - Social Media Monitoring and Engagement

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Facebook Timeline Is Basically Your Digital Resume Gerrit Hall is CEO and co-founder of RezScore, a free web application that reads, analyzes and grades resumes instantly to help job seekers write the best resume possible. Connect with Gerrit and RezScore on Facebook and Twitter. For those of you who don’t know (have you been living under a rock?), Facebook is slowly debuting the Timeline to its 800+ million users. Currently, this update is available for those who opt in, but it's rolling out to replace the Facebook profile we’ve all come to know, love, and obsessively study. As much as jobs folks like me like to think Facebook users automatically think about their careers when Zuckerberg rolls out a new feature, I’ll admit that it’s not the case.

Shoutlet Fires Off New Trigger-Based Social Marketing Platform Here’s why social media marketing is broken: my company wants to launch a contest on our Facebook app and website and post about to all our fans and followers, post when we hit 1000 entries, and post again when the contest ends after 5000 entries. Sequencing like this was difficult because marketing team would have to monitor for those milestones to be reached, then manually rotate our apps and publish updates. Social marketing platform Shoutlet today launches a way to turn the cacophony of disparate campaigns into a concerted push. It’s called Social Switchboard, it uses trigger-based campaign publishing, and your marketing department wants it.

If You Shake These Trees, Blog Posts Will Fall Out If your company’s blog has more than 5 posts — congratulations. 80% of corporate blogs are abandoned before that point. You too will run dry if you don’t continually refill your reservoir of ideas. Great topics will come to you at the oddest times. Distimo: Being featured on Android Market boosts business Distimo, an analytics provider, has come out with its latest report and it has some interesting facts about what happens when mobile apps go on sale. The report shows vast improvements to an app’s ranking once it achieves “featured” status in both the iTunes and Android Market app stores. For instance, when it comes to Apple’s App Store most featured applications see an average jump in its ranking of some 15 spots or so, during the first three days.

A Simple Guide to Creating Social Media Sharing Links for Your Ebooks If you've ever downloaded an ebook from HubSpot, you've probably spotted the social media sharing links we include in all our text-based content. Theses buttons encourage readers to share our content on Facebook, LinkedIn, and Twitter, so while they're flipping through the pages, readers can easily click on any of these links and let their social connections, friends, and coworkers know what they're reading. Remember: people are naturally inclined to share content they find valuable. It shows to their followers that they're someone worth following because of the useful information they share, making them a valuable contributor to the social networks they populate. Furthermore, content sparks conversations and gives people fodder to comment about and discuss with their social media connections. On the marketing side of things, encouraging your readers to share your content in social media also extends the reach of it to people outside of your direct network.

60 Genius Brands to watch in 2012 2011 was the year of growth, perseverance and blowback in which hundreds of companies launched and saw huge rounds of funding despite a defunct economy. For 2012, we are watching many startups as they grow, but we also have several legacy brands on our watch list as we hear rumors of big changes coming this year. The following 60 brands were narrowed down from hundreds of companies that we have covered at AGBeat that are vying for your attention this year, and all 60 are poised to dominate in 2012. airbnb* Even prior to airbnb’s jaw-dropping round of funding to the tune of $112 million in 2011, the company was a rising star in the tech world, earning praise and traffic in high volume. Starting off as a Y Combinator backed company with an initial investment of $20,000, the company was quickly seeded by Sequoia Capital and others for $600k in 2009 and ultimately funded in 2010 by Ashton Kutcher, Greylock Partners and others.

Lab42's Surveys Offer Market Research Via Social Networks Using surveys for market research on Facebook and other social networks has become a popular way to gain consumer insight quickly and efficiently. Chicago-based Lab42 is an online market research startup that uses social networks, such as Facebook and MySpace, to obtain samples for online surveys. Similar to market research companies like Peanut Labs, Lab42 targets users on games and other applications within Facebook, and allows users to take market research surveys in exchange for earning virtual currency. While there are a number of companies who conduct these surveys, Lab42 is hoping to differentiate itself by offering a cost-effective way for market research firms and ad agencies to survey consumers. Lab42 surveys start at $300, with results guaranteed in 5 business days.

10 Videos to Boost Your Social Media Know-How I know how you feel. You search the web for videos to serve as great presentation intros, answers to challenging questions or just something fun to share with coworkers. And while it’s meaningful research, it’s a time suck. So here are 10 social media videos that are short, simple and can give your presentation, challenge or email blast that added punch. Socialbakers Reveals Prime Days of the Week for Social Business Sunday is the day when particular brands can expect higher levels of engagement with fans on social media platforms. That’s according to social media and digital analytics firm Socialbakers. When the social media audience is relaxed and feeling like Sunday morning, it seems that it is prime time for fast moving consumer goods and telecoms brands to get their message to hit the mark.

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