Leo Burnett "When to take my name off the door" The Emergence of Brand Philanthropy: Laurence Parkes. WHY - Nikon D4 Release Video. Style Forum Special. Lee Clow & Alex Bogusky Part One - Storytelling & The Future. Morgan Spurlock: The greatest TED Talk ever sold. Simon Sinek: If You Don't Understand People, You Don't Understand Business. In this wide-ranging talk, ethnographer and leadership expert Simon Sinek discusses the importance of trust, authenticity, and meaning.
Sinek argues that as individuals and companies, everything that we say and do is a symbol of who we are. And it is only when we communicate our beliefs authentically that we can attract others to our cause, and form the bonds that will empower us to achieve truly great things. A trained ethnographer and the author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek has held a life-long curiosity for why people and organizations do the things they do. Studying the leaders and companies that make the greatest impact in the world and achieve a more lasting success than others, he discovered the formula that explains how they do it.
Sinek recently became an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world.