4 Questions to Ask in Creating Your LinkedIn Public Profile. Foursquare grows to 15m users. It’s not often that brands are willing to share the mistakes that occurred during their social media campaigns, even though those are often the most valuable insights. Therefore it was very refreshing to hear Radio France’s head of digital marketing Virginie Cleve talk through a few of the things that didn’t go to plan when the business embarked on a new social strategy.
Cleve was speaking at Socialbakers’ Engage NYC event today where she revealed that the public broadcaster, which has more than 5m daily listeners and attracts 3.5m unique visitors per month to its website, redesigned its digital marketing strategy in 2011 with a new focus on editorial. How To Write A Mind Blowing Headline For Twitter So People Will Read Your Blog. The latest Twitter statistics show that Twitters growth last year was over 1,300% with the latest numbers revealed by Twitter at their Chirp conference for developers in April showing Total number of users at 105 million (12 months ago that number was 8 million) Twitter received 180 million unique visitors a month to its website. Twitter is a great way to promote and market your content and the challenge with Twitter for business marketers is that you only have 140 characters to get your message across and your link clicked on.
The most important element to make that happen is a great headline to make people click on that link. So in essence Twitter has brought back the art of the headline which has never gone away but Twitter has highlighted its importance. So what are the important elements in creating and writing a “great headline” and why is it so important? Why is a headline important? 1. Example: “The Secret To Getting More Money For Your Property!” 2. 3. 4. 5. 6. 506inShare. 9 Other Worldly Social Media Lessons from NASA. By Clay Hebert on Nov 28, 2011 Are you struggling to get approval for social initiatives? Trying to navigate red tape so you can partner with Foursquare or Gowalla? Well, if Stephanie Schierholz can do it, you can too. Stephanie is responsible for NASA’s main twitter account (@NASA), their popular tweetup account (@NASATweetup) as well as their Foursquare and Gowalla accounts. Since NASA is a huge government agency, Stephanie has to deal with a lot of red tape.
Despite bureaucracy and limited resources (Stephanie isn’t just NASA’s social media manager, she’s also the Public Affairs Specialist for NASA’s Office of Communications), NASA is very active in social media, with more than 250 accounts agency-wide. Stephanie recently spoke at Social Media World Forum in New York City and shared some of the secrets of NASA’s social media success. 1. “Just do it”, Schierholz says. 2. 3. Many brands try hard to maintain one consistent voice online. 4. 5. First tweet from space Chat with NASA 6. 7. 8. 9. Top 10 Ways to Customize Your Technology, Both Inside and Out. Why You Should Boycott Klout Now. Whether you know it or not, if you have not opted out of Klout, it’s created a profile for you. It’s scored you. It’s busy collecting data on you without your permission. It’s making money off that data. In the future, your ability to get a job or participate in social functions may be impacted by Klout.
The new version of a very popular helpdesk suite includes the ability to retrieve your Klout score – how quickly your problem gets resolved when you log a complaint somewhere can now be determined by your Klout score. To quote blogger Charlie Stross “If you aren’t paying for the product, you ARE the product”. But Klout has not proven itself a trustworthy partner in this respect – consistently surfing back and forth across the edges of ethical behavior. Klout is able to survive and profit because: 1) People won’t opt-out 2) People create Klout accounts (and don't close them) These two things allow Klout to sell their wares (i.e. you) to sponsors.
Connect: Authored by: Hollis Tibbetts. 7 New Apps Worth Downloading This Week. 45 Social Media Trends and Predictions. As I was writing this article about Social Media trends I remembered a quote that I had come across a while back from Bill Gates of Microsoft… “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.
Don’t let yourself be lulled into inaction.” So when you read the list keep the trends in mind and prepare for a very interesting web world by 2019. Some rather influential Social Media commentators such as Brian Solis’s rather insightful article on his Blog PR 2.0 says that ”social networks will become our Individual online Operating System“ with Twitter and Facebook and Apple amonst others are vying to be your “One” operating system for social networks.
The Trend Spotting blog provided the inspiration, along with David Armano’s prediction in a recent post that “Social media will begin to look less social” and kicks off the the first 4 on the list. 266inShare. YouTube’s New Homepage Goes Social With Algorithmic Feed, Emphasis On Google+ And Facebook. YouTube is launching what the company calls the biggest redesign in its history today, including sweeping changes to its homepage and channel pages. The goal is better personalized video discovery and viewing, with a notable emphasis on social features. Think of the changes as the latest example of Google’s campaign to create a unified social layer for all of its products. The new homepage looks a lot like Facebook, or Google+ for that matter. An activity feed view dominates the middle of the page, while a left-hand navigation bar provides a set of filters for what you see in the feed. The default Subscriptions feed appears to include algorithmically determined video uploads and activities determined by information like what videos you’ve watched and which channels you’ve subscribed to, although YouTube group product manager Noam Lovinsky wouldn’t tell me exactly how it worked.
G+ and Facebook also get prime-time spots in the navigation bar, listed right beneath the first feed. 50 New Social Sites College Students Should Try Out. Beyond Facebook, there’s an entire world of social media outlets worth exploring. Experiment with sites like Ning or Google Groups that let you create your own social group, or try out travel networks that help you plan your next vacation and meet up with friends around the world. There are also sites for job networking, sharing music, and learning about current events. Here’s our list of 50 new social sites that college students should try out. General These sites can be used however you’d like: for networking, study groups, sharing photos, posting your portfolio, and more. Multitasking This group of social sites works for users who are on the go and interested in playing with multiple features from one site. Friends and Social Expand your network and socialize in new ways on these sites.
Networking These professional networking sites will help you make contacts, learn about the profession, and maybe even land a job. Travel Multimedia Sharing and Learning. Foursquare Adds 'Follow' and 'Save to Foursquare' Buttons for Publishers. Foursquare is adding two new features that aim to integrate publishers' and brands' content into users' mobile activities, a "Follow" and a "Save to Foursquare" button. The additions, announced Wednesday, are also designed to give consumers information when they're on the go. Save to Foursquare is an update of "Add to Foursquare," a feature the company introduced in 2010 for a short time.
Save to Foursquare does the same thing: It lets users save reviews and articles about a venue to their To Do list and then call them up when they check in or are in range of that venue. The previous iteration was phased out because publishers found embedding the button to be too cumbersome. The new version promises to be more of a turnkey solution for publishers Jonathan Crowley, director of media partnerships at Foursquare, says with Save to Foursquare a user can, for instance read an article in Time Out New York about a restaurant and then save it to the app. 5 Ways to Tweet Yourself to a New Job. By Careerbliss The traditional resume remains an important tool for jobseeker and employer alike. But it is no longer the final word on how candidates communicate their qualifications to potential employers.
More and more, employers are using social media to get to know and vet candidates. More than 40 percent of employers check out candidates on Twitter, a recent Society for Human Resource Management survey found. Here are five ways to use Twitter as part of your job-search strategy. 1. Twitter gives you 160 characters to describe yourself. 2. You need a profile photo. 3. Follow people on Twitter – lots of people. 4. Post at least one tweet a day. You can join real-time conversations on all kinds of topics by using hash tags with Twitter’s search function. 5. Use Twitter as a platform to show off what you know. CareerBliss is an online career community designed to help everyone find happiness in the workplace. Deadly Resume Mistakes To Avoid. How much is a Twitter follower worth? $2.50 says lawsuit. Dunkin' Donuts Uses Social Media to Improve Customer Relationships and Experiences Brian Solis.
InShare317 Dunkin’ Brands is a customer-centric business and has earned a community of loyal supporters over the years. If “America runs on Dunkin’,” or if it is to continue to do so, the company must continue to earn the time, attention, and support of customers. As their behavior and preferences evolve, Dunkin’ to must rethink its customer approach to remain part of its customer’s daily routine.
Tyler Cyr, Web Communications Manager, Dunkin’ Brands shares how social media helps continue and improve the Dunkin’ experience and also shares how the company is learning and changing as a result. Please take some time to watch the episode and share your thoughts with us… This episode was recorded during the Salesforce Social Advisory Board meeting in San Francisco. Season 2 – Episode 11 Season Two: Watch Season One on YouTube Now on iTunes!
Tags: Are You Failing At Blogging? 3 Successful Blogs You Can Learn From. Blogging is many things to many people and the personal blog is only a recent invention. It is younger than the mobile phone and the personal computer… in fact it has been with us for less than 15 years. The term “weblog” was coined by Jorn Barger in 1997 and was broken up into the phrase “we blog” by Peter Merholz in 1999. In essence the blog is the digital version of a diary, a magazine or even a newspaper. It allows people to document their life, their passions and their interests. A blog is a type of website and according to Wikipedia there are currently over 156 million blogs globally. A blog provides the perfect platform to write, post photos, embed videos, receive comments and with the rise of the social web, the blog is providing the foundation and pulpit for people to spread their ideas and showcase their expertise.
So why has the blog resonated with people and why do people blog? Share with others – 17%Passion – 16%Self Expression – 12%Put Forward New Ideas – 10% Huffington Post. Online Education: My Teacher Is an App. Women better than men at social media. Update All of Your Social Media Websites at Once. How many of you have only one Social Media profile, and think it is the greatest one to have? …anyone? …..Bueller…..Bueller…. Twitter, Facebook, YouTube, Tumblr, LinkedIn, Digg, Delicious, Reddit, Quora, StumbleUpon, and of course there are more, dozens more! When you Google my actual name, you get well over a dozen pages of results. LinkedIn, Twitter, Facebook, Quora, my personal blog, comments on other blogs, and other channels – yet I spend less than 30 minutes a day on average to get my results….and this system is what I want to share with you today. If you have multiple Social Media profiles, updating all of them (and more importantly LISTENING to all of them) can be an arduous and time-consuming task.
Here are (in my thoughts) the 5 Best Websites to help you update all of your social media channels the EASY way: 1. 2. 3. 4. 5. I wanted to give you all a complete round-up of the most effective tools that I have found to use, however there are new tools each and every day. 20 Things Job Seekers Should Never Tweet About. According to recent statistics, Twitter’s 100 million users have collectively sent over 16 billion tweets since Twitter was launched in 2006.
Earlier this year, Facebook reached over 400 million active users. Facebook has more members than the populations of Japan, Mexico and Russia, combined. Given these numbers, it’s not surprising that nearly two-thirds (64%) of online Americans use social media, and most social media users (84%) reveal information about themselves via social media channels. Social networks can be a powerful resource for job seekers if they manage their social profiles correctly. However, it is important for job seekers to manage both the content they share online, as well as the connections they make on each network. A record number of employers are utilizing social networking sites to screen potential employees. Sixty seven percent of employers reported in a recent survey that they use social networking sites to research job candidates. 1. 2. 3. 4. 5. 6. 7. 8. 9. Instagram, meet facebook! Fox News to use Google+ Hangouts for GOP candidate interviews. Facebook is now too big to buy, Sheryl Sandberg says - Nov. 8.
NEW YORK (CNNMoney) -- Yahoo, Google and Microsoft have all toyed over the years with acquiring Facebook, but those days are long gone: The company is now too big to buy, according to its top executives. In an interview with Charlie Rose that aired Monday night, Facebook founder Mark Zuckerberg and COO Sheryl Sandberg weighed in on a wide range of topics, including Facebook's future. "You've had an opportunity, I'm sure, to sell," Rose said.
"No one even asks anymore," Sandberg replied. "It's too big now. Nobody can afford you anymore. To which Sandberg simply answered: "Yes. " Rose also touched on Wall Street's favorite guessing game: when Facebook will go public. Zuckerberg said part of the allure of going public is that valuable equity can help attract talented engineers and designers. But, he cautioned, "the promise isn't that we're going to do it on any kind of short-term time horizon. " "So that's Google (GOOG, Fortune 500) versus Facebook right there," Rose replied. 5 apps to celebrate laziness. Zombies, Run! Turns exercise into a game -- a terrifying, terrifying game. Snooze is a iOS app that donates 25 cents every time you go back to sleepCrowdmug lets you trade cash for pics of the scene at local bars and restaurantsDuoDater is a new dating site so you can go on double dates with your friends Editor's note: Brenna Ehrlich and Andrea Bartz are the sarcastic brains behind humor blog and book "Stuff Hipsters Hate.
" When they're not trolling Brooklyn for new material, Ehrlich works as a senior writer at MTV, and Bartz is a senior editor at Psychology Today. Got a question about etiquette in the digital world? Contact them at netiquette@cnn.com. (CNN) -- We're in a time of flux, my friends. And we don't know about you, but we're about due for a mental break before sallying forth into the mental torment that is winter. That's why this week we're going to chill with the pedantry and help you kick back and celebrate laziness. Waking up is hard to do Your get-up-and-go got up and went. 50 Amazing Facts and Figures About Google. “Optimizing LinkedIn Profiles for Job Search” What Is Your Twitter Reputation? Jennie @ #Newhousesm4. How This 23-Year-Old Used Tumblr To Land A Book Deal. 20 Reasons Why You Shouldn’t Use Social Media. LinkedIn: The Marketing Channel for Businesses and Professionals.
5 Motivations for Sharing Content. 30 Interesting Social Media Observations. New Facebook Search Engine Lets Employers Find You. Why Social Media Attention Seeking Drives Traffic. Jennie Pikowsky: @elorarachel, @yoliworth a... Allie @ S. I. Newhouse School of Public Communications. Twitterology - A New Science? HOW TO: Get a Job at a LinkedIn Connection’s Company. Social Networking News.
Wired Campus. Dr4ward.com/ Social networks are becoming your personal operating system. Log in | Tumblr. Twitter Chat Schedule. Google. DR4WARD. Aabowser. Jrose1129. NewhouseSM4. Twitter. NewhouseSM4. NewhouseSM4. NewhouseSM4. Sign In. #NewhouseSM4 Links. Social Media U Need 2 Know #NewhouseSM4 "To Do" List - Things Due For Tues., Oct.11.
Social Media U Need 2 Know #NewhouseSM4 "To Do" List - Things Due For Tues., Oct.18.