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Medical Marketing

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Untitled. Responsive Design refers to a way a website is built in order to function properly across multiple devices and screen sizes.


If you’ve talked with any web company in the past 6 months, you’ve probably heard a lot about responsive design. Let’s find out why. So what is responsive web design, really? Responsive Website Design – Benefits for Your Medical Practice. More and more people and prospective patients are accessing the Internet using mobile devices, such as smartphones and tablets.

Responsive Website Design – Benefits for Your Medical Practice

Unfortunately, not all websites are designed for this type of access and those that aren’t are not creating a great user experience. It is becoming increasingly important for websites to provide a web presence that is usable and user friendly for mobile devices. Responsive website design makes attractive and efficient sites possible, regardless of the device used.

Building a Local SEO Foundation - "Coffee Break Marketing" The Top Tools for Marketing Your Services! While promoting your practice’s site directly with the Google, Bing and Yahoo is the primary focus of the Local Search Jump Start program, it is worthwhile to start off on your home turf to make sure that your website is as friendly to local search traffic as possible.

Building a Local SEO Foundation - "Coffee Break Marketing" The Top Tools for Marketing Your Services!

In most cases, this is a fairly simple project that requires a minimal amount of research and a little bit of tweaking to the content of your site. The three main areas that we will be focusing on in this module include: PatientPrompt - Connect, Engage, Empower. The No. 1 thing patients want: 5 steps to improve the physician-patient relationship. Written by Kelly Gooch | November 13, 2015 Patients are demanding more from their physicians than ever before.

The No. 1 thing patients want: 5 steps to improve the physician-patient relationship

Patients visit their physicians when they are most vulnerable, and they need to have trust and confidence in their physician, especially when they discuss some of the most intimate details about their lives and families. However, when it comes to the patient-physician relationship, the two parties are not always aligned. "Often physicians don't understand what their patients want from them. It's really quite simple — the No. 1 thing patients want from their physician is to be respected and listened carefully to," says William Maples, MD, executive director and chief experience officer of The Institute for Healthcare Excellence and CMO of Professional Research Consultants.

When physicians build a trusting relationship with patients, it ultimately improves outcomes. Here are five ways for hospitals to improve patient-physician communications, according to Dr. 1. 2. 3. 4. Dr. Enhancing doctor-patient communication using email: a pilot study. 7 Ways to Improve Medical Office Marketing. Medical office marketing comes with its own challenges.

7 Ways to Improve Medical Office Marketing

What if a patient's coverage doesn't cover the medication that the office has prescribed, or appointments are missed? Medical offices are often plagued with marketing troubles that you don't often see in more obviously marketing-heavy industries. Here are 7 easy tips that supply you with methods to smooth out your marketing strategy within a medical office. 1. Set up reminders via automated messaging. Mobile SEO: 6 Steps to a Mobile-Friendly Website. This article was sponsored by SEO PowerSuite.

Mobile SEO: 6 Steps to a Mobile-Friendly Website

Thank you for supporting the sponsors who make SitePoint possible. The telephone became commercially available around 1878, but it took 71 years before half the U.S. households had one. The No. 1 thing patients want: 5 steps to improve the physician-patient relationship. 7 Ways to Improve Medical Office Marketing. 8 Examples of Brilliant Healthcare Marketing.

Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap.

8 Examples of Brilliant Healthcare Marketing

Sure, the healthcare industry may have once been considered a slow adopter to the world of inbound marketing, but it’s safe to say that these eight examples of true marketing brilliance are busy making up for lost time. Download our full collection of enviable marketing examples here. 1) Carilion Clinic: #YESMAMM Over four years ago, in order to raise awareness about breast cancer and the need for early detection, Carilion Clinic of Virginia’s Roanoke Valley started the “Yes, Mamm” campaign. Carilion ClinicYes, MammFollow On. 7 Medical Marketing Media Strategies That Really Work. In today’s modern age, marketing and media has becoming an essential part of organizational growth – even for medical practices.

7 Medical Marketing Media Strategies That Really Work

The truth is, more and more people have transitioned to seeking information on the web, including health information. A 2013 Pew Research Center Report states that “72% of internet users said they looked online for health information within the past year”. That means doctors, practices, and hospitals need to “get with the times” and establish an online web presence. If not, you might be out of a job in no time. 3 Keys to Digital Marketing in Healthcare. It’s no secret that the healthcare industry as a whole tends to lag behind other industries when it comes to marketing by about two years.

3 Keys to Digital Marketing in Healthcare

Between HIPAA compliance regulations that dictate how patient information is used and stored and FDA restrictions that put a microscope on how many healthcare organizations market their products, it can be scary to adapt to changing marketing trends in such a heavily regulated industry. However, reaching and engaging today’s tech-savvy patients and physicians means digital marketing is no longer optional for hospitals/practices, insurance providers, pharmaceutical companies, medical device manufacturers or other organizations in the healthcare space.

According to a recent study by Epocrates, throughout 2013 in the healthcare industry, 86% of clinicians used smartphones in their daily office activities – an increase of 8% from the previous year. Additionally, 53% of clinicians used tablets at work in 2013, up from 34% in 2012. HIPAA Compliant Websites and IT services for Healthcare. Google Partners. Professional Medical Websites, Top Medical Practice Website Firm. Hire the Right Web Design Team for Your Medical Practice Website. In 2008, I learned HTML and taught myself how to build my own website after being frustrated with my large group practice website’s inflexibility.

Hire the Right Web Design Team for Your Medical Practice Website

There’s no greater level of power and control over your message and presentation than if you create your own website. However, not all of us have the time or patience to learn the necessary skills, and getting outside help is the most cost-effective use of our resources. Perhaps your site is worn out and stagnant, and just needs a facelift — you might be looking for a change. Lots of people design websites, from individuals to large, full-service marketing firms.