background preloader

Medical Marketing

Facebook Twitter

Chiropractic Vertebral Subluxations: Science vs. Pseudoscience. A 1997 publication by the Foundation for Chiropractic Education and Research, supporting the vertebral subluxation theory, noted that “…we [chiropractors] have successfully distanced the concept of a chiropractic subluxation from that of an orthopedic subluxation.”1 When discussing “subluxations” or misaligned vertebrae, however, chiropractors often fail to point out the difference between an orthopedic subluxation and a chiropractic subluxation.

Chiropractic Vertebral Subluxations: Science vs. Pseudoscience

Reference to subluxations in medical literature is often presented as support for the practice of chiropractic as a method of adjusting vertebral subluxations to “restore and maintain health.” In the eyes of the public, the chiropractic vertebral subluxation theory has confused the definition of the word “subluxation,” a common medical term. Subluxations: Real and imaginary An orthopedic subluxation, recognized and named as such since the days of Hippocrates, is a painful partial dislocation.

A chiropractic subluxation by any other name… Social Media and Health Care Professionals: Benefits, Risks, and Best Practices. Untitled. Responsive Design refers to a way a website is built in order to function properly across multiple devices and screen sizes.


If you’ve talked with any web company in the past 6 months, you’ve probably heard a lot about responsive design. Let’s find out why. Responsive Website Design – Benefits for Your Medical Practice. More and more people and prospective patients are accessing the Internet using mobile devices, such as smartphones and tablets.

Responsive Website Design – Benefits for Your Medical Practice

Unfortunately, not all websites are designed for this type of access and those that aren’t are not creating a great user experience. It is becoming increasingly important for websites to provide a web presence that is usable and user friendly for mobile devices. Responsive website design makes attractive and efficient sites possible, regardless of the device used. With a responsive website for your medical practice, prospective patients can access one website on all devices. Understanding Responsive Website Design for Medical Websites. Building a Local SEO Foundation - "Coffee Break Marketing" The Top Tools for Marketing Your Services! While promoting your practice’s site directly with the Google, Bing and Yahoo is the primary focus of the Local Search Jump Start program, it is worthwhile to start off on your home turf to make sure that your website is as friendly to local search traffic as possible.

Building a Local SEO Foundation - "Coffee Break Marketing" The Top Tools for Marketing Your Services!

In most cases, this is a fairly simple project that requires a minimal amount of research and a little bit of tweaking to the content of your site. The three main areas that we will be focusing on in this module include: PatientPrompt - Connect, Engage, Empower. The No. 1 thing patients want: 5 steps to improve the physician-patient relationship. Written by Kelly Gooch | November 13, 2015 Patients are demanding more from their physicians than ever before.

The No. 1 thing patients want: 5 steps to improve the physician-patient relationship

Patients visit their physicians when they are most vulnerable, and they need to have trust and confidence in their physician, especially when they discuss some of the most intimate details about their lives and families. However, when it comes to the patient-physician relationship, the two parties are not always aligned. Enhancing doctor-patient communication using email: a pilot study. 7 Ways to Improve Medical Office Marketing. Medical office marketing comes with its own challenges.

7 Ways to Improve Medical Office Marketing

What if a patient's coverage doesn't cover the medication that the office has prescribed, or appointments are missed? Medical offices are often plagued with marketing troubles that you don't often see in more obviously marketing-heavy industries. Here are 7 easy tips that supply you with methods to smooth out your marketing strategy within a medical office. 1. Set up reminders via automated messaging. Mobile SEO: 6 Steps to a Mobile-Friendly Website. This article was sponsored by SEO PowerSuite.

Mobile SEO: 6 Steps to a Mobile-Friendly Website

Thank you for supporting the sponsors who make SitePoint possible. The telephone became commercially available around 1878, but it took 71 years before half the U.S. households had one. That gave the typical business owner in 1907 50 years to decide whether he needed one installed in his shop. The No. 1 thing patients want: 5 steps to improve the physician-patient relationship. 7 Ways to Improve Medical Office Marketing. 8 Examples of Brilliant Healthcare Marketing. Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap.

8 Examples of Brilliant Healthcare Marketing

Sure, the healthcare industry may have once been considered a slow adopter to the world of inbound marketing, but it’s safe to say that these eight examples of true marketing brilliance are busy making up for lost time. Download our full collection of enviable marketing examples here. 1) Carilion Clinic: #YESMAMM Over four years ago, in order to raise awareness about breast cancer and the need for early detection, Carilion Clinic of Virginia’s Roanoke Valley started the “Yes, Mamm” campaign. Carilion ClinicYes, MammFollow On. 7 Medical Marketing Media Strategies That Really Work.

In today’s modern age, marketing and media have become an essential part of organizational growth – even for medical practices.

7 Medical Marketing Media Strategies That Really Work

The truth is, more and more people have transitioned to seeking information on the web, including health information. A Pew Research Center Report states that “72% of internet users said they looked online for health information within the past year”. That means doctors, practices, and hospitals need to “get with the times” and establish an online web presence. If not, you might be out of a job in no time.

Marketing CRM platforms like ReferralMD can provide general exposure to your healthcare facility and what services you offer by allowing patients and other referring doctors to find you on the top pages of Google and other search engines. 3 Keys to Digital Marketing in Healthcare. It’s no secret that the healthcare industry as a whole tends to lag behind other industries when it comes to marketing by about two years.

3 Keys to Digital Marketing in Healthcare

Between HIPAA compliance regulations that dictate how patient information is used and stored and FDA restrictions that put a microscope on how many healthcare organizations market their products, it can be scary to adapt to changing marketing trends in such a heavily regulated industry. However, reaching and engaging today’s tech-savvy patients and physicians means digital marketing is no longer optional for hospitals/practices, insurance providers, pharmaceutical companies, medical device manufacturers or other organizations in the healthcare space. According to a recent study by Epocrates, throughout 2013 in the healthcare industry, 86% of clinicians used smartphones in their daily office activities – an increase of 8% from the previous year. HIPAA Compliant Websites and IT services for Healthcare. Google Partners. Professional Medical Websites, Top Medical Practice Website Firm. Hire the Right Web Design Team for Your Medical Practice Website.

In 2008, I learned HTML and taught myself how to build my own website after being frustrated with my large group practice website’s inflexibility. There’s no greater level of power and control over your message and presentation than if you create your own website. However, not all of us have the time or patience to learn the necessary skills, and getting outside help is the most cost-effective use of our resources. Perhaps your site is worn out and stagnant, and just needs a facelift — you might be looking for a change. Lots of people design websites, from individuals to large, full-service marketing firms. They go by names like: