Peg Fitzpatrick sur Twitter : "How to Make Your Blog Images Perform Better on #SocialMedia via @socialmouths. How to Make Your Blog Images Perform Better on Social Media. Brand Storylines That Spark Social Media Engagement. How to Measure Your Social Media ROI Using Google Analytics. Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business.
Find steps to measure social media ROI with Google Analytics. #1: Create a Custom Segment The good news is that you already have data you can segment into control groups. When someone visits your website from a social media network, Google has an automated way of identifying that user and adding him/her to reporting under Acquisition > Social. The challenge with the data setup is that you have a limited number of reports you can view, and you have very little control over how the data is displayed. The solution: Set up a custom segment that mirrors how Google Analytics automatically tracks the traffic from each social network. Log into Google Analytics. Go to Acquisition > Social > Network Referrals. Wrapping Up. Pin by exploreB2B on Social Media. Social is more than just right now. Social Media is all about this minute, hour or day and all the tools we usually use, whether to post messages or review what others are saying, our tools are focussed on the real time feed.
But what happens when today becomes yesterday, last week, last month, last year? Is there value in our social history and if so what should we do about it? From a business perspective, there is one overriding issue why the past matters - compliance. There are various industry specific rules, and wider Government rules wherever you work, that require businesses to have a record of any public pronouncements.
Social Media is just that - a public pronouncement - so we should all keep records of everything we say. I believe there is. With SocialSafe I can search for any subject that I may have talked about or that was mentioned in any conversations I was part of. However, history also gives me context. 23 of the Best Social Media Articles and Marketing Resources. 503 Flares Filament.io 503 Flares × Imagine you were compiling a course curriculum for a class on online marketing.
What would be your go-to resources? In digging through my bookmarks and starred articles, I noticed a growing list of awesome stories and helpful links. If I threw them all together, it’d make for quite the collection! I’d love to share with you what I’ve got so far, and it’d be awesome if you’d consider adding any personal favorites in the comments. 23 Must-Read Social Media Articles and Content Resources 1.
Robin Sloan’s big ideas, published back in 2010, still ring true for me and my marketing today. Flow is the feed. 2. We’ve built this one into our content strategy a bit at Buffer. White bread content is snackable, bite-sized, easy to consume.Wheat bread content solves problems, dives deep, and addresses issues. 3. 16 Explosive Content Promotion Strategies (link) 4. Looking for amazing marketing advice and metaphors? 5. 6. 9 Persuasion Lessons From a 4-year-old (link) 7. Social Selling: How To Land on Page 1 of LinkedIn Search.
Infographic: Social media the most effective channel for B2B, 79% of marketers believe. Over three quarters (79 per cent) of B2B marketers believe that social media is an effective channel for marketing, research from Omobono has found. 38 per cent of those surveyed in the research, carried out with Circle Research and The Marketing Society , said they would spend any extra marketing budget on social media, while 39 per cent would turn to apps or optimisation. However, over half of those surveyed don’t spend a penny of digital budget on mobile channels, with only seven per cent of marketing budget going to mobile for the marketers who do embrace social as a channel. Francesca Brosan, chairman of Omobono commented: “Social media for business has come a long way in a very short time, and this year's research demonstrates that the B2B community has embraced what used to be seen as a consumer medium to the full.
But the changes it, and other digital channels, require, are putting pressures on client skill sets, resources and approach to ROI. Maximize Social Business Subscribers. Joseph Ruiz sur Twitter : Congrats to @msocialbusiness 4 making the @Marketo Top 10 #socialmedia business #blog list! 10 Blogs to Bookmark: Social Marketing Edition. There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives.
But the sad, sad truth is that there are a limited number of hours in the day (only 24, last time we checked). To help our friends in marketing sort through the blogosphere in record time, we’re compiling a list of our most bookmark-worthy marketing blogs, narrowing down the list to 10 in each category. Last month, we posted our 10 favorite content marketing blogs; this month, we’re covering off on another subject dear to our hearts: social marketing.
Here are our 10 must-bookmark social marketing blogs — who makes your top 10? 1. The Rundown: Social Media Examiner claims to be the “world’s largest social media magazine” — and by all appearances, they aren’t lying. 2. 3. 4. 5. 6. 7. 8. The Rundown: The name doesn’t lie — if you’re marketing for a business, this is your blog. 9. 10. How to Optimize Your Site for Social Media Sharing. :: By Matt Southern, Template Monster :: In every website’s life comes a moment of truth – that moment when you hit publish and your thoughts go public. Today, for content to thrive and not get forgotten after an hour it’s important to get more social media shares and build your following. The best way to do it is to build it organically. Make readers care. The age of spending so much money on Facebook ads just to see a slight increase in numbers is over. Brute force is out of fashion. Here’s some good news: getting more social shares is easier than you might think.
Spoiler: none of these steps involve “advice” on how to entertain your audience with the latest memes in hopes that you’ll go viral. Turn Website Visitors into Social Media Followers It’s obvious that you care about social media. Your website is and always should be your home base on the Web. Make Social Sharing Buttons More Prominent When a visitor lands on your website, it should be obvious what you want them to do next. How to Get Started With Social Media Marketing. Do you need a beginner’s guide to social media marketing? Looking for something to help you get started with social media? Social media is a conversation you can join any time. Join now. You’ll be welcomed. In this article I’ll help you blast through the hardest part of social media: getting started.
Advice for beginning social media marketers. #1: Start Slow Don’t try to do too much, too soon—you’ll end up overwhelmed. Pick just one or two. The question is which social media networks make the most sense for you? #2: Find Out Where People Connect Identify a handful of companies in your space that are active in online marketing and visit their sites. Do they have social media icons? Find the right social network to reach your perfect audience. You want to be where the conversations are happening. . #3: Watch Influencer Activity In addition to competitors and customers, look at the social media activity of industry influencers. . #4: Create a Thoughtful Profile #5: Upload a Nice Photo #17: Be Real.
A Friday Afternoon Social Media Checklist. It’s 4 p.m. on a Friday and your social media to-do list still has far too many boxes unchecked. How do you shut things down? Since social media never sleeps, it often feels hard— if not impossible— to really accept that you’re finished with your social accounts for the weekend. Social media managers tend to check and recheck Facebook and Twitter until most of their weekend has disappeared in front of the computer. We often plan our social media activities at the start of the week, but how many of us plan for the week’s end? To put your mind at ease before you head out for an actual weekend, use this Friday afternoon social media checklist. Schedule content in advance (for Monday too) If you work for a business that doesn’t have a team working on Saturday and Sunday, your social media activities on Friday should largely be spent scheduling your content for the weekend in advance.
Clean out your inbox The same can be said of any social media support tickets you might have open. When 5 p.m. Social Selling: How To Land on Page 1 of LinkedIn Search. How To Deal With Negative Social Media Brand Mentions. It’s finally happened. You look at you company’s Facebook page, and there it is, a nasty complaint from a customer. Whether it comes from Facebook, Twitter or Google Plus, it’s negative attention, and for a brief moment, you feel like you’ve been punched in the stomach. In all honesty, every company experiences negative backlash or comments from clients.
Maybe your guys dropped the ball or perhaps the customer misunderstood a product or service. In any case, their comments still reflect badly on you. So how do you deal with them? Get to know your complainer The first step begins with knowing who your accuser is. Timid Tim: Tim is regular shopper who can usually put up with a lot, but when he finally gets pushed to the limits, he snaps. Related Resources from B2C» Free Webcast: How To Leverage Social Channels For Lead Generation Now that we’ve identified who you’re up against, let’s look at some positive ways you can alleviate the situation and look like a pro.
Offer a sincere apology. Redirecting... Does your company have a social media policy? Are employees confused about what they can and can’t post? Social media policies must meet company and legal requirements, but should include open opportunities for employees to support your social media efforts. In this article you’ll discover how to create a social media policy that unleashes employee participation. Why a Social Media Policy? Research shows that a majority of employees are willing to share company information—they’re just not sure what to share because they don’t want to get in trouble. Find out what you need to know about writing a social media policy for your employees.
A constructive company-wide social media policy will answer questions and encourage employees to add support on social media whenever possible. The goal of this article is to help you develop a policy that is welcoming, not overwhelming. . #1: Consider Corporate Culture Your corporate culture has been built over years. . #2: Get Executive and Departmental Buy-In. Mobility, Context and The New Marketing Landscape. Recently I found out that Starbucks is working with Duracell to provide wireless charging stations for mobile phones in their stores. Customers are exposed to new apps and options continually.
How does a marketer keep their customers engaged and loyal when there are new shiny objects routinely appearing? First you have to offer a sound product or service, there is no substitute for that. When Autom and I decided to embark on our monthly topic we specifically chose Mobility as the moniker. Starbucks has lead the way in pioneering a mobility mindset. This week let’s talk about context. Here are the questions: Q1. Q2. Q3. Q4. Q5. Q6. Like this: Like Loading... Social Media Platforms 2014 And Beyond [Research/Charts] Social media platforms are no longer just where teens and college students spend their time. Social media platforms are where your target audience spends their time. 70+% of US online adults use social media and 40+% of online adults use 2 or more social media platforms based on December 2013 Pew Internet Research.
(Here’s our analysis of US social media activity.) 97% of marketers consider social media platforms to be a fact of business according to the 2014 Social Media Marketing Industry Report. (BTW–Here’s our analysis of 2013′s social media marketing report.) 2/3 of marketers rank social media marketing as very important to their business. Social media marketing is no longer a flash-in-the-pan marketing fad you should consider testing. 1/3 of marketers have been actively using social media as part of their marketing mix for 3 or more years.
Social media platforms 2014 and beyond Facebook, Twitter and LinkedIn still dominate the most commonly used social media platforms 2014. 1. 2. 3. What the energy giants should learn from social media. A Deeper Dive into What #SocialMedia Trends Mean: Innovation & Biz Disruption. I’m Cathy Larkin, @CathyWebSavvyPR, a part of the team that supports Kaizenbiz chat. This week on Kaizenbiz I’m hosting, while Elli, @3Keyscoach, is not available. We’ll take a dive into the deeper waters of social media trends. Bring your favorite or least favorite social media trend to discuss. But let’s not just make it a love/hate complaining fest, but take a look into the whys and how it affects larger issues, or how they affect your business or industry. Join us Friday April 5th, 2014, 5 pm GMT/12pm ET/9am on Twitter, follow the #Kaizenbiz hashtag.
“For the first time we now have technology effecting every single sector of the economy….” Their post is about more than social media, but provides a strong context for our discussion… also from the video & @amcafee: “Lots of things are being digitized…our social interactions are being digitized largely thanks to all the different social networks and the social media that we have…,” “There’s good news and challenges here…” Social Marketing Strategy: The Big Picture. Image: Jason A. Howie The Social Media Ecosystem Social marketing has become one of the most important, yet often misunderstood, concepts in advertising over the past five years.
The promises of social marketing are great, and various companies and small businesses have demonstrated the possible benefits of paid and unpaid marketing through sites such as Facebook, Twitter, Youtube, Pinterest, and more. At the same time, social marketing remains a rather mysterious concept to entrepreneurs just entering the social marketing world. While there are a number of factors that determine success or failure, one constant factor that doesn’t have to be mysterious is the big picture. The following infographic is based off of social media research from Boston College’s John Gallaugher & Sam Ransbotham. Related Resources from B2C» Free Webcast: The 7 Deadly Sins of Lead-Gen Landing Pages Using The 3M Framework The Big Picture. Change Your Content Diet: Salty is the New Sticky #socialmedia. When blogs became popular – back when the internet was only made up of a few hundred thousand websites – the idea of “sticky content” was born.
As the number of websites and blogs grew at an exponential rate the demand for eyeballs increased. The goal of the content game became keeping visitors on your site, and if possible converting them to a subscriber. Sticky content refers to content published on a website, which has the purpose of getting a user to return to that particular website or hold their attention and get them to spend longer periods of time at that site. But the Internet landscape has since changed, and sticky content is losing. In the past decade, the World Wide Web has grown into billions of websites, and thousands more are being created daily. Networks like Twitter and Facebook have evolved into the next generation of news sources where millions of people are finding content that interests them without having to look for it.
Salty content can be long-form. Merlin U Ward. Social Media Strategy For Brands. How to Use Social Media to Find Customers (Infographic) SoLoMo Case Studies. 12 habits of successful social media managers (page 7 of 7) Q&A with @Forbes #socialmedia power player @lilachbullock. #SMPro Social Media Spotlight: Interview with Will Russell. The Performing Arts get Social with Social Media. Facebook Fan Page Tips - Melanie Nelson. Post-Vacation Open Mic on SMChat. Social Media Strategies And Business; Social Media Marketing. Social Workplace Chat #SWCHAT. #SMCHAT. Yippee, We’re Three! Signs of The Times. Fri Mar. 11th - #usXsw. Social Mobility (the series frame): What are the possibilities? Tis’ the Season for Customer Service Superstars to Shine. 3 Tips to Use Social Media for Exceptional Customer Service. 31 Signs You’re Still Not Serious About Social Media. Pew Studies the Graying of Social Media. Content Marketing World - Content Marketer’s Guide to Social Media and Search Strategy.
Social Media Policy Best Practices: Trust Is Cheaper Than Control. Social Overload: Are you out of Bandwidth? Social Media Marketing Kit. NEXT TOPIC: Critical Thinking in 140c. In Wake of FDA Delaying Social Media Guidelines, Online Health Leaders Push for Greater Involvement from Companies and Offer Guidelines for Successful Online Engagement. Social Media Marketing Metrics. #UsGuys Events. How to Use Content Marketing for Social Media [Chart Included. 33 Calls to Action for Social Media Marketing. Social Media For B2B Marketing – How To Get Started. How to Build Customer Relationships With Twitter [Chart. How to: Connect Email Marketing and Social Media | oneforty. Social Media. How to Map Out Your Social Business Strategy. Can You Really Outsource Social Media? Tweet My Conference. 6 Steps for Creating a Social Media Marketing Roadmap & Plan : Green Marketing 2.0| SEO SEM Social Media Consulting – Lorna Li. Best and Worst Practices Social Media Marketing.
19 Social Media Best Practices. Social Media and SEO: 5 Essential Steps to Success. Social Media Marketing Checklist. Social Media Strategy – A Definitive Guide. 45 New Social Media Resources You May Have Missed. Ant's Eye View > How to plan your social engagement success. U.S. Army Launches Social Media Handbook. Ignite a movement that grows a tribe. Find New and Lists. SOCIAL MEDIA. Social Media from the Inside Out. The Value of Social Media Customers Is Different.