Social Media
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March 16, 2012 Customer Service isn't just a department. It's a mindset. Hopefully, it's the mindset of the organization, not just the people providing front-line customer service. I really appreciate the quote from Mark Cuban, "It is so much easier to be nice, to be respectful, to put yourself in your customers' shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship." We're going to discuss 4 questions that will offer some insight into how you can fix some thing before it's broken, resulting in better service for your customers.
#SMCHAT
Happy 3rd Birthday #SMChat! This weekend, April 22nd to be exact, marks the THIRD anniversary of #SMChat! Can you believe it?
Yippee, We’re Three! « #SMCHAT
Signs of The Times - FohBoh
I have always believed in signs. I have also always believed that if we all spoke the same unspoken language we could dance around wars and confrontations. I also believe in aliens and fairies but that is another story. So here is the correlation to the above claims: Recently, something relatively alien to me was presented in the form of the ultimate unspoken language, sign language.
Fri Mar. 11th - #usXsw
Platforms abound in Social Media...it seems that there is a new one cropping up every week. We're just going to chat a bit about some of the more popular platforms and how brands can use them for business. This segment of the USXSW chat will be from 1pm ET - 3pm ET on Friday, March 9th. Because of it's length, we will break it up into 6 segments.
Lots of buzz and interest on mobility these days, and discussion around how it could impact the further adoption and use of social media. Like so many other technologies, the benefits can sneak up on you. So today, #SMCHAT is officially launching a new series on Mobility. Once each month we’ll cover the latest trends, case studies, and insights as they relate to the expanded use of mobile technologies and applications.
Social Mobility (the series frame): What are the possibilities? « #SMCHAT
Tis’ the season for Customer Service Superstars to Shine…they have the most opportunity right now to dazzle and impress. It seems that in many places they are doing that…especially when it involves Social Media sites and online reputations. What about the people you are dealing with in a store? It seems that online customer service expertise is not translating to in-person transactions….and I know I’m not the only person who feels this way.
Tis’ the Season for Customer Service Superstars to Shine « #SMCHAT
3 Tips to Use Social Media for Exceptional Customer Service
A few weekends ago, a certain fast food restaurant upset me. At the core of my frustration was a miscommunication between the menu pricing and the total rung up at the register. After feuding with the employee for a good two minutes, I paid the bill and went on with my day—until I logged on to Twitter.
31 Signs You’re Still Not Serious About Social Media | Heidi Cohen
As social media marketing matures, it’s time for marketers to get serious about their social media efforts. Social media marketing can no longer be a test on the side where no one’s paying attention. The bottom line is that social media marketing must be part of your marketing plans with strategic goals and related metrics.
There has been a series of reports recently that you might of missed that continue to demonstrate the growth of social media, mobile and more importantly are starting to explore how people are consuming media. We have pulled together some of the recent reports and taken from them the key information that is important for marketers to know. Americans spend more time on Facebook than any other social media brand: In May 2011, online adults spent 53.5 billion minutes using Facebook, up 6% from 50.6 billion minutes a year earlier 70 percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user. Tumblr has nearly tripled its unique US audience over the last year. UK – Internet users in the U.K. viewed 229.6 million pages on Tumblr, the second most page views on any social network or blog in the country after Facebook (20.2 billion page views)
Useful Social Media Stats and Reports For The Marketer | TribalCafe
Pew Studies the Graying of Social Media
A new Pew Research report finds social networking sites are gaining traction with adult Internet users as sites like Facebook, Twitter and LinkedIn engage the largest share of adults to date. The Pew Research Center’s Internet and American Life Project reports that two-thirds of adult Internet users (65%) say they use a social networking site, up from 61% percent in 2010 and 29% in 2008. “The pace with which new users have flocked to social networking sites has been staggering; when we first asked about social networking sites in February of 2005, just 8 percent of Internet users—or 5 percent of all adults—said they used them,” wrote report co-authors Mary Madden and Kathryn Zickuhr. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites.What happens on the internet in 60 seconds? 1,500 Blog Posts, 60 New Blogs, 98,000 Tweets, 20,000 Posts on Tumblr, 600+ New Videos Uploaded to YouTube, 6,600 Images Uploaded to Flickr, 79,000+ Facebook Wall Posts and over 695,000 Facebook Status Updates. What does all that activity have in common? It’s content, it’s social and presents a ripe opportunity for optimization. Content Marketing is a hot topic and deservedly so. According to an AOL Nielsen study in May 2011, 53% of all time on the internet is content consumption.
Content Marketing World - Content Marketer’s Guide to Social Media and Search Strategy - Online Marketing Blog
Social Media Policy Best Practices: Trust Is Cheaper Than Control | Social Media Today
I’ve been a little obsessed with using sticky notes in workshops as a reflection and visualizing tool for network and social media strategies. At a recent all-day workshop, I used them to help participants consolidate what the learned in the morning. Photographing them has been an excellent source of engaging micro-content for my Facebook Page and has prompted some excellent discussions and insights on the topic. What’s In A Social Media Policy? The tone and philosophy in a social media policy depends on the risk appetite of the organization.Maybe it’s just me, but keeping track of all that information flying around in TweetDeck and the blogosphere can be daunting. Sometimes it seems there’s just a few tweets too many. It’s like the 160-character idea that just won’t fit in the 140c text box. It can be downright overwhelming. Bandwidth is a technical concept from networking that refers to how much information can be put through a network connection in a given slice of time. Since we’re out here social networking, the metaphor is a good fit.
Social Overload: Are you out of Bandwidth? « #SMCHAT
Social Axcess » Top Ten Social Media Goals Every Enterprise Should Set
Playing in the “Social Media Sandbox” can be exhilarating, fun and often rewarding. Social platforms like Facebook, Twitter, Linkedin and blogs have created endless opportunities to share brand messages, engage and grow. But, ones presence in the social media world has to be more than simply shooting from the hip. Careful planning, strategic implementation and setting of goals are key to social media success.63% of companies using social media say it has increased their marketing effectiveness. It's time to make your marketing super effective! Grab HubSpot's free Social Media Marketing Kit to harness the power of Facebook , Twitter , and LinkedIn to get found by more potential customers, develop meaningful relationships with industry leaders, and position yourself as an expert in your field.