The 3 Cs of Social Selling Success. As the Social Selling revolution continues to captivate the sales industry, the most successful and forward-thinking professionals utilize social media to connect and capture more business than ever previously imagined. But, how exactly is this accomplished? Here are three simple steps that describe the transformative process of “Social Selling,” or how to use social media to generate revenue: Content The buyer is, and should be, the primary focus of your Social Selling efforts.
Creating and curating relevant content is a key component of providing that value to potential prospects and buyers during all stages of their buying journey. Content is the lifeblood of Social Selling. Conversation Making a social media connection with colleagues, potential buyers and prospects - and virtually anyone across the globe - is as easy as a mouse click. Sales are a relationship-based transaction. Conversion Can you make the proverbial pitch that sets the tone for your buyer relationship?
Buyer Personas – Book Interview - Heidi Cohen. 8 Tips for Creating the Perfect Instagram Post [INFOGRAPHIC] | Social Media Today. How to Boost Your Facebook Ad Visibility Social Media Examiner. Don't Post That Yet! 5 Indispensable Questions to Ask Before Posting on Social Media |... 5 Facebook Advertising Tools That Save Time and Improve Your ROI Social Media Examiner. 12 Social Media Marketing Trends for Small Business Social Media Examiner. How the Emotional Power of Color Can Tap into Your Audiences' Brains | Social Media Today. 5 Steps to True (Data) Love: From Big Data to Smart Data | Social Media Today. How to Use the LinkedIn Relationship Tab to Improve Your Networking | Social Media Examiner.
Tablets Now Reportedly in a Majority of US Households. Set SMART Marketing Goals and Thrive | Social Media Today. How To Get Your Blogging Mojo Back: 10 Tips - Heidi Cohen. USAA: "Purpose" Never Retires | Social Media Today. The Power of Audio Storytelling | Social Media Today. How to Craft Headlines That Draw People to Your Content | Social Media Examiner. 2015 Small Business Social Media Trends [Research] - Heidi Cohen. 20 Sites to Get Free Stock Images for Commercial Use | Social Media Today. Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses? | Social Media Today. Utilizing Behavioral Data for Business Growth | Social Media Today. Top Tips for Using Social Media at Events [INFOGRAPHIC] | Social Media Today. 4 Steps to Get Business Results from Your Content Marketing Strategy.
4 Ways to Use SlideShare for Lead Generation | Social Media Examiner. 6 Ways to Use Short Video for Social Marketing | Social Media Examiner. 15 Mobile Facts That Should Change Your 2015 Marketing - Heidi Cohen. How to Use the Mention Feature on LinkedIn. “What’s the Mention feature on LinkedIn?” You may have never heard of it before, but using the Mention feature on LinkedIn is a great additional touch-point you can use with an influencer or decision maker. This is how it works. Let’s say, Susan has written a great article you want to share. You can hit the share button on the article and write in the text box “This is a great article on sales management by —and they when you start to type “Susan”, if she’s a first connection, her name will populate. Select her name, and her name will show in blue as a hyperlink to her profile. You can do the same exact thing when you write a comment. A few amazing things happen when you mention someone on LinkedIn: 1. 2. 3.
All of this is to say, Mentioning someone is a great way of staying top of mind, acknowledging other people’s work, and helping them get greater recognition. Celina Guerrero is founder of Los Angeles-based social sales strategy and training company, Social to Sales. Customer Service Pain Points Still Driving Consumers Away. What The Top 10 Bloggers Do Differently From You To Succeed? It’s “Top 10 Blog” season, the Academy Awards of blogging. Before you ask: “Do I have what it takes to be a Top 10 Blogger?” Listen, I understand what you’re thinking because I wondered the same thing myself. (BTW—this blog was short-listed for Social Media Examiner’s Top 10 Social Media Blogs 2015 along with 19 other amazing blogs.) Like you, I’ve sat in front of my blank computer screen wondering if anyone would take the time to read my words on my new blog, let alone nominate my blog to be a Top 10 Blog.
Let me tell you that is the WRONG way to start blogging. You risk going down a one-way rabbit hole that will leave you paralyzed and unable to write. I’m here to tell you: “Don’t do it!” Instead the real question you must ask yourself is: “What do the Top 10 Bloggers do differently from me?” To understand the power of Top 10 Blog Lists not only for bloggers, but also for the creator of the list, let’s look behind the curtain (like Dorothy in Oz before she clicks her ruby slippers) Results: 3 No-Brainer Reasons To Curate Content. As Gartner’s Jake Sorofman points out: “Content is the grist for the social marketing mill. Without compelling, insightful, inspiring content, social engagement simply fails to happen.” Yet, creating sufficient new, tailored content to distribute across social media and owned platforms on a regular basis is overwhelming. Content curation to the rescue! DEFINITION: Content curation assembles, selects, categorizes, comments on and presents the most relevant, highest quality information to meet your audience’s needs on a specific subject. 3 No-brainer reasons to curate content Here are the 3 reasons to curate content that you can use to make the case to your boss. 1.
Face it, consumers just aren’t that into promotion unless they’re seeking a deal before buying. As an Argyle Social analysis of over 150,000 social shares presented via Convince and Convert showed, self promotion on social media by itself yielded a fraction of the clicks with so-so conversions. Results: 2. A Lack of time. Result: Which Email List Growth Tactics Are Proving Effective For Marketers?
Roughly three-quarters of marketers, sales and business professionals around the world report that their email lists are growing, but for the vast majority of those (61% of respondents overall), that growth is coming slowly. As such, list growth emerges as one of the top email marketing objectives for the year ahead, per the latest survey findings [download page] from Ascend2 and its Research Partners. Indeed, almost half – 48% – of the respondents to the survey said that increasing their email list size is one of their most important objectives, ranking as the third-leading priority.
Interestingly, unsubscribe rates are the least challenging obstacle to list growth success in the minds of the survey respondents. Instead, creating valuable and relevant content (44%) and list growth expertise (43%) are the most commonly-cited hindrances, with email list hygiene/accuracy (40%) and strategy effectiveness (39%) also prominent concerns. As for those most important objectives? How To Drive Measurable Social Media Results.
Do your social media marketing activities drive measurable results? Or does your c-suite grumble that your social media investments are NOT contributing to your business’s objectives? A top marketer told me about a social media campaign his agency created for a high profile client. At the heart of the campaign was what LinkedIn’s Jason Miller refers to as “big rock” content. That’s a piece of content that can be re-imagined into related smaller pieces. The project’s stated objective: Raise awareness for a major product rollout. The results: Attracted 10,000s of views and 1,000s of social media shares and comments. The bottom line: Always provide ways for prospects to contact or purchase from you in every campaign regardless of your stated goals. This case isn’t that different from what many marketers who use social media experience.
In today’s media landscape social media use isn’t a choice for most marketers. Why? Because social media is where your target market spends their time. 1. 2. 3. 4. 15 Ways You Can Beat The Content Marketing Odds. In 2015 the content marketing stakes are higher than they’ve ever been. Understand that it’s not what you’re doing that’s the challenge. People face more competition for their scarce attention. There’s just more information in different formats from multiple devices fighting for readers’ awareness.
And this doesn’t include the people in their lives and the environment in which they live. Situation: Your content marketing must make a good first impression to have a chance of getting noticed. This isn’t a new phenomenon. Often, they insert their ad in places where prospects are otherwise engaged, from roadside signs to television ads. There’s one major media exception. In fact the publication was never displayed in stores. Additionally it’s one of the few publications that mails subscriptions to prisons, a list that’s routinely suppressed from magazine acquisition mailings. Can you guess the answer? It’s Larry Flint’s Hustler. What made Hustler sell?
Provided information people wanted. 1. 2. 3. The Definitive 2015 Blog Assessment Checklist. It’s the start of a new year and you’re looking at your blog wondering what you can do to improve it’s performance. Whether your blog exceeded your expectations or fell short of your goals, now is the time for you to give your blog a fresh start to succeed in 2015. The beginning of the year is a good time to go through your blog and change things up. The Definitive 2015 Blog Assessment Checklist To ensure that your blog has a fresh start, use this definitive 2015 blog assessment checklist that’s in the form of questions to make it easier for you to get your ideas on paper (or computer.) 1.
I generally put metrics and analytics at the end of the marketing checklist. The key is to examine your blog analytics to determine how it supports your business. Actionable 2015 Blog Assessment Checklist: What blog metrics are you currently tracking? 2. New blogs continue to appear every minute of every day. You have to consider objectively how your blog content rates compared to your competition. 3. 4. eMarketer: Tablet Users to Surpass 1 Billion Worldwide in 2015 – eMarketer Newsroom.
Thursday, January 8, 2015 Global usage doubled in past three years, but growth expected to slow NEW YORK, NY and LONDON, UK (January 8, 2015) – More than 1 billion people worldwide will use a tablet in 2015, according to new figures from eMarketer, representing nearly 15% of the global population and more than double the number three years ago. By 2018, the number of tablet users in the world will reach 1.43 billion. This is the first time eMarketer has made projections for the number of tablet users worldwide. The key takeaway is that growth in the global tablet-using population will slow dramatically in 2015 and continue to taper off.
The total number of tablet users is expected to increase by 17.1% this year. While this figure is healthy, it pales in comparison with year-over-year gains of 54.1% in 2013 and 29.1% in 2014. Read the full press release for more information on worldwide tablet users and growth. For more information: Mapping the Customer Journey with ConceptDraw P... Social Media Infographics: - Home | Effective I... Actionable Marketing Expert. Content Marketing Institute.