Rocking Your LinkedIn Profile Just Got Easier. A few weeks ago I had the pleasure of meeting and working with several hundred LinkedIn members in Seattle – from small and medium-sized business owners to students and university advisors. This trip gave me the chance to hear firsthand what some of our members love most about LinkedIn as well as what puzzles them. Top of the “puzzles” list was the LinkedIn profile – what to put on it, what not to put on it, when to edit it, how much time to spend editing it, first person or third person, bullet points or paragraph formats, etc.
To make it easier for members like you, we’ve simplified the profile editing experience on LinkedIn. Starting today, you’ll notice a number of changes, including: Now instead of selecting “edit” each time you want to make changes to a particular area of your profile, you can simply click on that section and begin typing. You can now see what your profile looks like to those that find it – just click on the “View profile” button on the top of the profile.
What’s Trending in Marketing: Top Content of the Week. It’s the most wonderful time of the year! No, it’s not Christmas – it’s conference season. If you’re one of the several thousand marketers who have traveled across the country for a conference within the past couple of months, we feel your pain. Between the traveling, networking and inspiring panels, it is difficult to keep up with the latest and greatest content being created and shared online by industry leaders. Luckily for you, we have compiled a convenient, consumable list of top marketing content. Read on to find what 10 pieces of content were trending this week. Stay connected while you’re on the road. Get fresh insights, tips, and tactics for highly effective marketing by subscribing to the LinkedIn Marketing Solutions blog today. 1. 2. 3. 4. 5. 25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary The infographic is a content marketing darling: visually-appealing, easy to consume, and highly shareable. 6. 8. 9. 10.
33 Tweetable Tips That'll Help You Master LinkedIn [Infographic] When it comes to spending time marketing on social networks -- whether you're marketing your company or marketing yourself -- you're constantly deciding where to spend your time, and how much time to spend. How much time should we spend on each network for it to be worth it?
It turns out that LinkedIn is one of the most powerful (yet often underutilized) social networks today. With a reported 313 million members, 40% of whom log in daily, LinkedIn is not a network to write off. It's an extremely powerful and fast-growing professional networking tool. To make sure we're all using it to its full potential, Ethos3 pulled together some very useful, very tweetable quotes in the infographic below. 1) Before a presentation, update your LinkedIn profile; attendees will review it to assess your credibility. — Ethos3 2) Transform a generic link to your website into a call-to-action, especially on company profiles. — Entrepreneur Magazine. How LinkedIn is Transforming Businesses. 7 Things We'd Change About LinkedIn.
You didn't really think sending the recruiter at your dream company a Facebook message would work, right? That's why you have LinkedIn, the definitive online platform for networking and finding new career opportunities. The website has effectively cornered the market on adapting social networking to the professional space, but it can use a few upgrades to make the most of its unique place in the virtual world. While one of its most frustrating defaults — allowing other people to see that you've visited their profiles — is easily fixed, there are still a few things the company can do to streamline the experience for the average user.
Here are seven things we change about LinkedIn to make the networking platform work even better. 1. On LinkedIn, connections can endorse you for different skills you claim on your profile, and even add some themselves — whether or not they're relevant. You can control whether connections can endorse you, and delete any endorsement or added skill after the fact. 5 Critical Considerations when Using LinkedIn Sponsored Updates. The LinkedIn ecosystem is a very tempting target for B2B marketers. After all, you can target in ways you simply can't get away with in other advertisers. Someone's title, skills, location and company are all up for grabs. It should be like shooting fish in a barrel, but alas, like all magic bullets, this one still requires pinpoint marksmenship. #1. Understanding Clicks In LinkedIn's world, a click on a sponsored update also includes people clicking on the Company Page rather than just the item you're promoting.
What this means is you want to take a look at your Company Page and make sure that there is clear messaging and calls to action. . #2. LinkedIn members are generally legitimate, but they are not all shiny prospects. There are also people who like "everything. " And just because LinkedIn reports you can reach 1 million people in your target profile, that requires those 1 million people to actually be logging in when your campaign is running. . #3. It's one-way tracking. . #4. . #5. LinkedIn Experiments With Location-Based Features To Connect Nearby Professionals. VentureBeat reports that LinkedIn is experimenting with location-based features similar to those offered Foursquare. This information comes courtesy of LinkedIn designers Mauroof Ahmed and Moses Ting and first reported by VentureBeat.
LinkedIn’s latest experiment comes at a time when the company is actively trying to boost engagement amongst its users. LinkedIn has made other comparable moves lately, including the introduction of redesigned Web profiles, and the launch of LinkedIn’s new Connected app. Ahmed and Ting tell VentureBeat that LinkedIn may extend the “signals” in its Connected app with updates like location alerts, moving beyond generic professional alerts, like job anniversaries.
Ahmed describes theses alerts by illustrating how knowing the location of your connections could help to spark conversation: If you were connected with me, and I knew you were in Zimbabwe, I would know that and that would be kind of cool. Redirecting... Why You Need to Strongly Consider LinkedIn’s New Premium Profiles. 8 Creative LinkedIn Profile Tips to Maximize Your Profile. 12 Resources to Improve Your LinkedIn Profile. Want to get noticed on LinkedIn? Do you have a LinkedIn profile, but want to improve it so you can get better exposure? Over the years, LinkedIn has evolved to include several elements that improve their users’ experience. If you want to use these elements to create a stronger LinkedIn presence, you’ve come to the right place. In this article I’ll share expert tips and resources that will help you create a killer LinkedIn profile that gets noticed.
Why Improve Your LinkedIn Profile? Whether you use your LinkedIn profile to generate leads, be searchable or maintain your expert status, you should have a profile that reflects who you are. You need a multitude of items to make your professional profile stand out. Check out this helpful infographic on MaximizeSocialBusiness.com. These are the basics. Here are four sections you can improve to make your LinkedIn profile really stand out. #1: Headline Resources Possibly the most important part of your LinkedIn profile, your headline is your hook. How to Maximize Your LinkedIn Endorsements. Are people endorsing you for the wrong skills on LinkedIn? Do you want to know how to fix that? It’s frustrating to be endorsed for skills that aren’t relevant to you or your networking goals.
But hope is not lost! In this article I’ll show you three ways you can guide people into endorsing you for relevant skills. Why Manage LinkedIn Endorsements? LinkedIn endorsements are meant to provide credibility and networking opportunities. Has LinkedIn ever notified you that someone has endorsed you for skills and expertise that have absolutely nothing to do with your actual skills? Sometimes people are endorsing you so you’ll see the notification and they’ll be on your radar. Either way, if people are endorsing you for the wrong skills, then your real skills are being overlooked. . #1: Set Your Skills and Endorsements If you want to control which skills are most prominent on your LinkedIn profile, set up the Skills & Endorsements section of your LinkedIn profile.
. #2: Manage Endorsements inShare922. LinkedIn: Recommendation or Endorsement? Recommendations on LinkedIn has been the defacto way of getting recognition, gaining credibility, and thus increasing the odds of showing up in the search engine results. LinkedIn also has an endorsement function (recently added), allowing your network to endorse your skill sets with an easy click of the button. Has the recommendation game on LinkedIn changed? With just one click, you can endorse your connections for skills listed on their profile or recommend one they haven’t added yet. What used to take someone 10-15 minutes to write, now takes under a second or two. In fact, the mechanism (not functionality) to LinkedIn’s endorsement can be thought of as a Facebook’s Business Page Like – just point and click.
Any one of your first-degree connections can “endorse” specific skills that you have by hovering above that skill set and clicking the button. These endorsements become visible to any first or second degree connections. The Meaning of a LinkedIn Endorsement Your Take Away. Social Sales - The 6 Critical Mistakes You Are Making With LinkedIn. I speak with a lot of B2B salespeople every week who are either not using LinkedIn for social sales or who are not getting the results that they had expected with this platform. Then there are those who, with their 500+ connections, feel that they are doing just fine. “After all, I have a whole bunch of contacts and isn’t that the standard of measurement?” It is not. LinkedIn is not all that complex yet there are 6 basic and simple mistakes that I see people making with an alarming consistency.
Correcting these will certainly improve your effectiveness and will yield substantial returns. #1 – Your profile looks like hell – You get one chance to make a good first impression and my first impression of you (your profile) is anything but. . #2 – You are connecting with the wrong people – I can only think of 4 valid reasons to connect with somebody on LinkedIn: “But, if I connect with as many people as possible, doesn’t that expand my potential network of connections!?”
Think about this. LinkedIn Marketing Best Practices. LinkedIn is known as a networking and recruitment site; however, the unique nature of LinkedIn makes it a very attractive platform for B2B marketers. For example, a Hubspot research study found that more companies had acquired a customer through LinkedIn than any other social media channel. There are now over 225m registered LinkedIn members, including 77m in the US and 50m in Europe.
In my view LinkedIn should be a cornerstone platform in any B2B marketing strategy. Below are 9 ways you can use LinkedIn to improve your B2B marketing. 1. Actively use your company page You probably already have a company page on LinkedIn, if not, you should create one. Produce targeted status updatesdisplay slide presentation contentpromote your services and productscreate brand ambassadors from your employeescustomise your company page for specific audiencesbuild an audience of followers 2. Where do your customers hang out? 3. 4. 5. 6. Setting up your own group on LinkedIn can: 7. 8. 9. Connect: Authored by: #LinkedIn Update Brings More Personalization to... Travel Apps and Tools. How Really Engaged Are You With Your LinkedIn Connections? Be Honest!
Please note that the operative phrase is “engaged with” and not “connected to”. I’m sure that there are probably thousands of folks out there who are connected to thousands of other folks on LinkedIn. The question is, how many are they really connected with? How many of their connections do they really know? Engagement implies some sort of a commitment and that commitment is generally long-term. I suppose that if you are an affiliate or internet marketer who relies to a large extent on reach, the more the merrier. Not that reach isn’t important to all of us at least on some level. However, if your business model involves you being more directly engaged with those in your network, things can get a little more complex and both the number of connections and the time needed to effectively manage them can become mitigating factors.
In terms of numbers. overall I will fluctuate between being a fairly open networker and one who is maybe a little more discerning. Craig M. Craig M. Related Posts. 12 Most Useful Tips I’ve Found to Use LinkedIn Effectively. The three comments most often made to me about LinkedIn are: It seems overwhelming – I just don’t know where to start.Its not the right network for me B2B/B2C/Entrepreneurial/Fortune 500 Company.I’ve been on LinkedIn for __ years and have never received any business from it. Sound familiar? LinkedIn is a huge network and continues to grow – adding new features every week. But like anything that seems daunting, if you eat the elephant one bite at a time – you can succeed a mastering it! As for point 2 – LinkedIn is for ANYONE in business (or who wants to be!) 1. Make sure it is formatted, clean, and free of spelling and grammatical errors. 2. Like any website, LinkedIn’s internal search engines weigh your keywords heavily in its searches.
Professional HeadlineTitle FieldsSpecialtiesInterestsRecommendationsEducation (Activities and Societies) 3. I recommend a close up and a smile. 4. 5. 6. When you edit your website, the drop down menu gives you the option of “other”. 7. 8. 9. 10. 11. 12. Company Pages. LinkedIn's Challenge: Balancing Good, Bad, and Ignorant During Rapid Growth. As you might have heard, LinkedIn is moving in full speed ahead to go public. With added PR surrounding first social network site to file for IPO, the professional social networking site has been steadily picking up new users along the way. Last time I wrote about LinkedIn back in early October 2010, user base was around 80 million. Now there are reports suggesting that user base has climbed to 90 million as of early January 2011. All this growth means good things for both LinkedIn users and those who earn paycheck thinking about how to harness the power of social networking sites.
But I am a little circumspect in accepting the rapid growth as all good news. Here's why: 1. We've seen this many times. What I suspect with LinkedIn user base as with other popular social network site like Facebook and Twitter is that there is growing portion of abusers. 2. LinkedIn, just like any other social networking site, has rules against these behaviors. LinkedIn 101. Ron Jones | February 7, 2011 | 3 Comments inShare82 Everything you need to know about LinkedIn to start building up your personal brand today. LinkedIn is a professional social network that has had substantial growth since 2003 and has grown to now over 85 million members.
With this kind of growth and more tools and features, it's time to either reconnect with your LinkedIn profile or start one. So if you're a professional or an organization who is trying to make important connections and impressions, you should find the tips below helpful to leverage this great tool. Your LinkedIn Profile The first place to consider is the build-out of your overall profile.
If you haven't started yet, you can use the profile completion tips that LinkedIn provides to help you get to the 100 percent completeness level. Your current positionTwo past positionsYour educationYour profile summaryA profile photoYour specialtiesAt least three recommendations Identify Your Keywords Customize Your URL Recommendations. 5 LinkedIn Marketing Tips for Companies & Individuals. Finding the right LinkedIn groups #in.
Using LinkedIn Groups for Power Networking. Linked In Bling. 26 Tips to Enhance Your Experience on LinkedIn. 6 Tips For Giving Your LinkedIn Profile A Facelift. LinkedIn Tips.