¿Quién roba una librería y sólo se lleva libros?, Libros. Una primera mirada y parece un alunizaje como cualquier otro que de vez en cuando se producen en España para robar alguna tienda.
In An Effort To Go Viral, This New LG Ad Mocks Brands Trying to Go Viral. As more brands begin pushing the limits of (often terrifying) Candid Camera-style stunts in the hopes of hitting the viral lottery, the backlash is in full swing.
One of the more active brands on the stunt bandwagon--one that's actually been quite successful at reaching a huge audience--is LG. The electronics giant has had major hits convincing people the floor was dropping out of their elevator or their in utero child-to-be just flipped them the bird, but its newest spot reflects the increasing impatience with stuntvertising trend. To promote the brand's new 21:9 UltraWide monitor, it goes behind the scenes of a fake stunt effort that, truthfully, wouldn't seem all that out of place among LG's stuntography. It's so meta it hurts. British Airways Billboard Tracks Airplanes as They Fly Overhead. British Airways launched a new campaign called "Look Up," and you might want to take that advice to get the full experience.
A video ad in London's Piccadilly Circus features a young boy pointing to the sky. If you follow the path of his finger, you'll notice that it's aimed at an actual plane above. The billboard updates in real time, displaying the flight's number and origin. (In the video, above, it's BA475 from Barcelona.) According to The Drum, the billboard uses custom-built surveillance technology to pull off the feat. BA's experiment with interactive advertisement isn't a new idea. Image: Getty/Adrian Dennis. Parov Stelar - Happy End. Creative Advertising Archive & Community. 40 Absolutely Brilliant Billboard Ads!
How many billboards did you take a look during your walk or driving in your life?
I’m sorry that I can’t remember many of them, but I sincerely believe that it’s not my problem, as the billboard itself should be great enough to attract me! (Image Source: Ads Of The World) What makes a great billboard then? Or ask yourself a question, what can cause the drivers to endanger their lives to take a look at your billboards while they’re driving? Great billboard can answer this question well.
Sounds insane? Anando Milk: Building. Australian Childhood Foundation: Invisible. Belt Up. Bergey: Sky. Bic Razor: Billboard. BMW: Checkmate. Calgary International Film Festival: Crying Billboard. Coca-Cola: Straw. Coca-Cola: Straw, Poster version. Colorado State Patrol: Billboard Collision. Dairy Milk: Chocolate. DHL: Maze. Donastos Pizza: Model. Elm Grove Police Department: Slower is better. Best Ads From Creativity - Agency News. The World's Best Print Ads, 2012-13. Guinness wheelchairs basketball commercial.
The 9 Most Creative (Least Gratuitous) Brand Vines. With any new technology or platform or device, one thing is inevitable: Brands looking to innovate will rush in headfirst, whether or not there is a convincing reason to do so.
On one hand, that’s not a bad thing—experimentation is the only way to learn about a new tech and grok its strengths and weaknesses. On the other hand, it makes for a lot of gratuitous brand stuff. The everybody-into-the-pool effect has been particularly strong with social video app Vine, owing in part to ease of use and in part to, well, the fact that it’s sort of a fun thing to do. At first blush, it would be easy to discount Vine as having staying power beyond that early experimentation. Six seconds isn’t much time to tell a story and in lesser hands the results often resemble glorified GIFs. So what makes a good brand Vine video? Lowe’s: "Using cayenne pepper can deter rodent pests.
" For Lowe’s, success with Vine was born out of an already proven strategy. [Image: Flickr user Rupert Ganzer]