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Start-Up Passion In So Good They Can’t Ignore You , I argue that “follow your passion” is bad advice. But what about for entrepreneurs? I’m asked this question often. It seems logical that the only way to power through the difficulties of starting a new business is to be driven by passion, so people want to know if this path is an exception to my post-passion philosophy. This is an important question and I want to provide an evidence-based answer.
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