Scobleizer | Rackspace's Startup Liaison Officer. The 3 Worst Ways to Use Social Media to Grow Your Business (And What You Should Do Instead) New media has changed the way we interact and communicate. To understand and adapt to these changes, "social media experts" popped up to help organization's evolve their marketing communications accordingly.
But while their intentions might be good, their results aren't. Because having more Twitter followers and a high Klout score won't necessarily help you get more website traffic, bring in more qualified leads or increase sales. The tools and technology may have changed. But the underlying marketing principles still apply. Here are 3 of the worst ways to use social media to grow your business, and what you should do instead. Image courtesy of Ethority Bad Strategy #1: Creating Too Many Social Networks According to "social media experts", you should be on Twitter, Facebook, Google+, Pinterest, Tumblr, and every other network possible.
Marketing Pilgrim recently reported that the "the average large company has 178 corporate-owned social media accounts". The same thing applies in social media. Pinterest / Home. Instagr.am. Matt on Not-WordPress | Stuff and things. The Future of Search is Mobile, Autonomous & Serendipitous, Says Google CEO.
Google CEO Eric Schmidt, speaking to the audience at the TechCrunch Disrupt conference in San Francisco this week, said that his company expects mobile to dominate search at some point in the future. "Eventually, we think mobile will be the majority of the searches and the majority of the revenue," he said. But that future could take a long time to get here, he added.
Schmidt also touched on the future of search in general, at least as Google sees it, speaking of a time when Google searches become automatic and autonomous, leading to "serendipitous" discovery of the world around you. Future of Search is Mobile Google is already seeing a trend towards increased mobile search, said Schmidt, citing the growing number of searches the company has seen coming from Android phones, the sharp rise in handset sales and the rapid adoption of the mobile Web worldwide. Another somewhat startling figure Schmidt cited was the growth of the mobile Web in general. Welcome to Produsage.org | Produsage.org. Hacker News | New Links. Curation Becomes Social: Pearltrees Launches 'Team' Version. Posted by Tom Foremski - December 7, 2010 [For much of this year I have been working with Pearltrees, which offers a visual web site curation service based on the visual metaphor of 'pearls' please see below for an example.] Pearltrees this week launched a "Team" version of its curation service that allows groups of people to collaborate on curating a topic.
Up until now each Pearltree was the responsibility of one person. Alexia Tsotsis at Techcrunch reported: Ideally this goes down as such: You really care about fashion so you search for fashion in the Pearltrees search box and are confronted with really elaborate visual cluster displays of fashion blogs, each blog its own “pearl.” Pearltrees is part of a growing number of companies that offer curation services. In addition, pre-fetching of web site content means that it is possible to browse a Pearltree faster than surfing from site to site.
A reporter, for example, could grab that media kit Pearltree and use it in preparing a report. LittleBigPlanet. LittleBigPlanet, commonly abbreviated LBP,[1] is a puzzle platform video game series created by Media Molecule and published by Sony Computer Entertainment on multiple PlayStation platforms. The series follows the adventures of Sackboy and has a large emphasis on gameplay rather than being story-driven. All of the games in the series put a strong emphasis on user-generated content and are based on the series' tagline "Play, Create, Share". The tagline represents the three core elements of the series; Playing alone or with others online or on the same console, creating new content using the in-game creation tools and sharing creations and discoveries online with other players.[2] Tarsier Studios, Fireproof Studios and Supermassive Games also contribute to the development of the PlayStation 3 games, creating in-game assets including costumes, backgrounds and stickers.[3] Gameplay[edit] The core mechanics of the series revolve around its tagline "Play, Create, Share".
Play[edit] Create[edit] Trolls Pounce on Facebook?s Tahrir Square | Danger Room. Cairo’s Tahrir Square is a war zone, thanks to Egyptian President Hosni Mubarak’s goon squad. But the crackdown isn’t limited to physical spaces where the protest movement congregates. Ever since Mubarak restored internet service on Wednesday, the most important dissident Facebook page has seen a curious flood of pro-regime Wall posts, sowing disinformation.
Some of the new up-with-Mubarak commentary at the Facebook page We Are All Khalid Said is classic concern-trolling: people wringing their hands over how Egypt’s dictator deserves better than calls for his downfall. Some is pure abuse, questioning the loyalties of the page’s administrator. And some are blatant attempts to disrupt the protests by claiming upcoming rallies have been canceled. It’s hard not to see the trolling as part of a larger effort by Mubarak’s allies to win the propaganda battle surrounding Egypt’s unrest. A sampling of pro-Mubarak posts on Thursday: “I’m sad that I was one of you,” Tamir Said hissed. See Also:
Making is Connecting - David Gauntlett. Podcamp Western MA. MixedRealities « Where philosophy, business and immersive media meet. EngageDigital.com - tools and strategies for monetizing and engaging constantly connected consumers. Virtual Worlds.