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10 Commandments - Client Presentations. 1. Tell a story. You do your research in categories, i.e. competition, the market... But the client will understand more quickly if you organize the information to support your overall message. 2. Present only what the client needs to make a decision. Don't inundate the client with data just to prove you've done your homework. 3. Even when you've pared to the bone, the client may not need to see every slide or march along with you in order. 4. If the client can't read the slide, she certainly won't get the message. 5.
Create conceptual visuals to illustrate major relationships; use message heads on graphs and charts; explain the graphic in terms of the story, not the axis. 6. The last time someone deliberately read to you, it was your mother, and she was trying to put you to sleep. 7. Most of the content of any communication is nonverbal. 8. Your body language counts, too. 9. Too many of us become abstract and machine-like when presenting. 10. Published May 1991 in Consultants News. Longman Business. The Business English Lexis Site.
BBC Learning English | Talking business.