Facebook lance la publicité ciblée selon les mises à jour des statuts. Facebook Sponsored Stories Ads Have 46% Higher CTR, 18% Lower Cost Per Fan Says TBG Digital Test. Facebook Ads API service provider TBG Digital has revealed that in a 10-day, 3-client, 2 billion impression test, Facebook’s new Sponsored Stories ad units received a 46% higher click through rate, a 20% lower cost per click, and an 18% lower cost per fan than Facebook’s standard ad units. The new ad unit has looked especially promising because it so tightly fits in with how people use Facebook. It converts a user’s activity, such as Liking a Page or a using an application, into a sidebar ad shown to their friends.
Those friends can then respond to the ad unit, through taking actions such as Liking the Page or playing a game. With evidence like what TBG is providing, advertisers should strongly consider adding Sponsored Stories to their ad mix, and Ads API tools and services should move quickly to include the ad type in their offering. Now that many brands have established their Facebook presence, they are concentrating on gaining fans. Sponsored Stories [HD] Sponsored Stories Now Available in the Facebook Self-Serve Ad Tool. Facebook’s self-serve performance ad tool now allows Page, Place and application admins to create Sponsored Stories ads.
The recently launched ad unit allows admins to pay for additional distribution of Page stories as well as user updates that mention them in Facebook’s ad space. Until now, these ads could only be bought through a Facebook managed brand advertising representative. Sponsored Stories complement other types of advertising and marketing on Facebook, allowing businesses and brands to approach users in multiple ways at once. Sponsored Stories will likely become a component of many ad campaigns on Facebook. If admins select a Page, Place or application as an ad’s destination in the ad creator, a Sponsored Stories option is revealed. The other option for Page admins is to create a Page Post Story, which “promotes News Feed stories about your Facebook Page updates.” [Thanks to Brittany Darwell for this and all her other valuable tips] Facebook Launches Three New Sponsored Stories. Today, Facebook sent out a note to large advertisers announcing the introduction of three new types of sponsored stories.
Sponsored stories are the controversial advertisements which turn a user’s content into an actual advertisement. However, Facebook is not calling them “ads.” The page post like story will allow you to surface stories about your fans liking any post from your page, so that their friends (even if they are not yet fans of your page) can see and engage with your post.The app used and game played story will help app and game developers surface stories about people using their app or playing their game, so that their friends will be encouraged to join the App or Game.The domain story will allow you to give more visibility to stories about people liking or sharing something, so that more of their friends will visit your site to discover this piece of content.
There are now a total of seven types of sponsored stories all of which are pictured in the following image: