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How Sharing Will Transform Online Advertising. Twitter, LinkedIn, Facebook or Google+: Which Provides More Value? Lady Gaga, une stratégie 2.0. Oprah Winfrey est arrogante, David Beckham joue au football avec ses pieds dans un pays qui n’y joue qu’avec les mains, Chris Brown est violent, Rihanna est violentée, Tom Cruise est fou et Brangelina ont 276 enfants au dernier recensement.

Lady Gaga, une stratégie 2.0

A chaque star mondiale sa caractéristique. A en croire les tabloïds et les différents historiens de la Pop culture, Lady Gaga aurait pour caractéristique principale d’être la Madonna 2.0. S’attaquer à la créativité d’une star ce n’est pas faire preuve d’originalité. Je n’ai pas de mal à admettre que Bruce Springsteen est mon Bob Dylan préféré et Donna Summer mon ersatz de Diana Ross favori. En effet cela n’enlève en rien leur capacité de marquer leur époque. Mon article ne sera pas la critique artistique de la chanteuse mais plutôt une analyse factuelle de sa stratégie de communication web. R.P 2.0 : « Content is Queen » Il aura fallu deux années à la star pour devenir la reine incontestée du Web.

Les bases posées, le temps des records se devine. Jon S. How Social Media Is Having a Positive Impact On Our Culture [OPINION] This post reflects the opinions of the author and not necessarily those of Mashable as a publication.

How Social Media Is Having a Positive Impact On Our Culture [OPINION]

Josh Rose is the EVP, digital creative director of ad agency Deutsch LA, who -- when time permits -- moonlights as a photographer. Follow him at @joshrose. Two events today, although worlds apart, seem inextricably tied together. Utilisation des medias sociaux par les grandes entreprises en 2011 [stats] Mardi 22 février 2011 2 22 /02 /Fév /2011 08:21 Voici les résultats de l'édition 2011 de l'étude de Burston Marsteller menée après de 100 des plus grosses sociétés du classement Global 500 de Fortune entre novembre 2010 et janvier 2011 sur leurs usages des médias sociaux.

Utilisation des medias sociaux par les grandes entreprises en 2011 [stats]

Parmi ces 100 entreprises 47 sont en Europe, 32 aux USA, 18 en Asie Pacifique et 3 en Amérique du sud, l'étude présente les résultats globaux et par continent. Cette étude démontre que les usages professionnels des médias sociaux continuent à croître avec une explosion des usages de Twitter, néanmoins je reste surpris du faible taux d'adoption des blogs qui restent le meilleur canal pour alimenter Facebook, Twitter et autres réseaux sociaux.

Les chiffres qui ont retenu mon attention avec un rappel des chiffres de l'édition 2010 : Four Reasons Online Marketing Pros Need to Get Ready for Baby Boomers. Fortunately, marketers have time to get ready.

Four Reasons Online Marketing Pros Need to Get Ready for Baby Boomers

While senior citizens (i.e., people over age 65) currently make up only 13 percent of the population in the United States, the rate is set to surge to 20 percent by 2030, when baby boomers hit the magic age. Here’s where it gets even more interesting, according to an eMarketer blog post this week: by 2015, well before the boomers hit the “old age” threshold, 26 million seniors will be online. So, it pays to spend the next few years figuring out how to market to and interact with this demographic on the web. Fifteen years after that, it will be mandatory. This need extends into mobile commerce, where the need may be even more urgent. Quantity versus Quality in monitoring social media. That question is a recurring theme and a critical question in social media.

Quantity versus Quality in monitoring social media

As an introduction, here are the key expressions (*) mentioned in the Social Marketing Community when talking about “quantity and quality” (**): It’s interesting to see that: time & work are high up in the list.many expressions are around seo, link building but also content.twitter and facebook are frequently mentioned, and so are followers … but not friends.a significant number of expressions around business, strategy and influence. 10 Simple, yet Effective, Tips for Social Media. Social media tools are becoming mandatory for personal branding and professional success.

10 Simple, yet Effective, Tips for Social Media

The digital assets – blogs, podcasts, videos and social networking profiles – are your online identity and how people discover and connect with you and your brand. You have the ability to leverage social media tools and networks to present a positive image, increase brand equity, be recognized as an expert in your field or industry, generate leads, or to be recruited for a position that aligns with your talents and passions.

How To Calculate the ROI of Enterprise 2.0. With enterprise social software platforms still in their infancy, ROI measurements are just now becoming possible with early adopter communities.

How To Calculate the ROI of Enterprise 2.0

While I don’t expect that we will need to continuously re-justify these tools in the workplace, I do believe that measurements are going to be required to help bring about a more successful transition and wider adoption. At the Enterprise 2.0 conference last month, I spoke on a panel about measuring the ROI of E2.0 from an HR perspective. After listening to questions from the audience, I realized that community mangers are looking for more detailed guide of how to measure the benefits of E2.0 software. Calculating ROI can be a daunting and overwhelming task, but given advanced analytics it is definitely possible. I would suggest starting small, selecting one area to focus on and then building upon that. Business Driver #1: Employee Engagement.

Stratégie Twitter + Facebook + Youtube + blog : pas une stratégie mais un échec assuré. 10 Tips to Attract Fans on Facebook and Twitter. So you've created a Facebook Page and a Twitter account for your business, and maybe you've even made a couple posts, but is anyone listening to what you have to say? These two social networking sites can be a great avenue for marketing your business and building your brand, but you need to put some work into gaining an audience.

In this blog post I'd like to share some tips and invite others to share some ideas about how to build a strong following on Facebook and Twitter. Could Facebook become a better news reporting tool than Twitter? Twitter has transformed the way journalists work, allowing them to source and report on stories much faster than in the past.

Could Facebook become a better news reporting tool than Twitter?

How about Facebook though? Could it ever become just as important a journalistic tool? The Atlantic yesterday picked up on an interesting job vacancy at Facebook – Journalist Program Manager.