How Sharing Will Transform Online Advertising. Twitter, LinkedIn, Facebook or Google+: Which Provides More Value? Lady Gaga, une stratégie 2.0. Oprah Winfrey est arrogante, David Beckham joue au football avec ses pieds dans un pays qui n’y joue qu’avec les mains, Chris Brown est violent, Rihanna est violentée, Tom Cruise est fou et Brangelina ont 276 enfants au dernier recensement. A chaque star mondiale sa caractéristique. A en croire les tabloïds et les différents historiens de la Pop culture, Lady Gaga aurait pour caractéristique principale d’être la Madonna 2.0.
S’attaquer à la créativité d’une star ce n’est pas faire preuve d’originalité. Je n’ai pas de mal à admettre que Bruce Springsteen est mon Bob Dylan préféré et Donna Summer mon ersatz de Diana Ross favori. En effet cela n’enlève en rien leur capacité de marquer leur époque. Mon article ne sera pas la critique artistique de la chanteuse mais plutôt une analyse factuelle de sa stratégie de communication web. De MySpace à Twitter retour sans refrain sur un best practice de communication dans l’ère du Social Media.
R.P 2.0 : « Content is Queen » 19 000 Followers par jour. How Social Media Is Having a Positive Impact On Our Culture [OPINION] This post reflects the opinions of the author and not necessarily those of Mashable as a publication. Josh Rose is the EVP, digital creative director of ad agency Deutsch LA, who -- when time permits -- moonlights as a photographer. Follow him at @joshrose. Two events today, although worlds apart, seem inextricably tied together. And the bond between them is as human as it is electronic. First, on my way to go sit down and read the newspaper at my coffee shop, I got a message from my 10-year-old son, just saying good morning and letting me know he was going to a birthday party today.
I don’t get to see him all the time. He’s growing up in two houses, as I did. The amount of calming satisfaction it gives me to be able to communicate with him through technology is undeniably palpable and human. I guess one man’s TMI is another man’s treasure. Moments later, I sat down and opened the paper. The Paradox of Online Closeness It is confusing. Filling in the Space With Connections. Utilisation des medias sociaux par les grandes entreprises en 2011 [stats] Mardi 22 février 2011 2 22 /02 /Fév /2011 08:21 Voici les résultats de l'édition 2011 de l'étude de Burston Marsteller menée après de 100 des plus grosses sociétés du classement Global 500 de Fortune entre novembre 2010 et janvier 2011 sur leurs usages des médias sociaux. Parmi ces 100 entreprises 47 sont en Europe, 32 aux USA, 18 en Asie Pacifique et 3 en Amérique du sud, l'étude présente les résultats globaux et par continent.
Cette étude démontre que les usages professionnels des médias sociaux continuent à croître avec une explosion des usages de Twitter, néanmoins je reste surpris du faible taux d'adoption des blogs qui restent le meilleur canal pour alimenter Facebook, Twitter et autres réseaux sociaux. Les chiffres qui ont retenu mon attention avec un rappel des chiffres de l'édition 2010 : Source : Burston-Marsteller Billets en relation : Partager l'article ! InShare Par Julien Bonnel - Publié dans : Marketing 2. Four Reasons Online Marketing Pros Need to Get Ready for Baby Boomers. Fortunately, marketers have time to get ready. While senior citizens (i.e., people over age 65) currently make up only 13 percent of the population in the United States, the rate is set to surge to 20 percent by 2030, when baby boomers hit the magic age. Here’s where it gets even more interesting, according to an eMarketer blog post this week: by 2015, well before the boomers hit the “old age” threshold, 26 million seniors will be online.
So, it pays to spend the next few years figuring out how to market to and interact with this demographic on the web. Fifteen years after that, it will be mandatory. This need extends into mobile commerce, where the need may be even more urgent. The older crowd still likes land lines, with 77 percent of them considering these soon-to-be relics “a necessity,” according to Pew Research Center, with only 29 percent of them saying the same of mobile phones. And, what of social media? What’s necessary, of course, is adaptation. 1. 2. 3. 4. Quantity versus Quality in monitoring social media.
That question is a recurring theme and a critical question in social media. As an introduction, here are the key expressions (*) mentioned in the Social Marketing Community when talking about “quantity and quality” (**): It’s interesting to see that: time & work are high up in the list.many expressions are around seo, link building but also content.twitter and facebook are frequently mentioned, and so are followers … but not friends.a significant number of expressions around business, strategy and influence. The consensus is really that it depends on your business objective. In listening for example, we tend to learn more by focusing on a few people, influencers in your community, and going deep; sometimes by listening to millions of people.
Something subtle though … (that is linked to the Dunbar number). When you see two individuals, and increase the group to four or ten over a period of time, you will still be able to identify the two individuals. (**) using Conversation(tm). Like this: 10 Simple, yet Effective, Tips for Social Media. Social media tools are becoming mandatory for personal branding and professional success.
The digital assets – blogs, podcasts, videos and social networking profiles – are your online identity and how people discover and connect with you and your brand. You have the ability to leverage social media tools and networks to present a positive image, increase brand equity, be recognized as an expert in your field or industry, generate leads, or to be recruited for a position that aligns with your talents and passions.
Here are 10 things you must do to rise above the noise and carve a niche for yourself and your business in the crowded social media space. 1. Be visible – In order to be successful you have to be seen and heard. 2. Be an Up lifter – People love my DAILY DARES on Facebook and Twitter – pick something that fit your brand and your style. 3. 4. 5. 6. 7. 8. 9. 10. It is time that you create a powerful and profitable presence for yourself and business in the social space. How To Calculate the ROI of Enterprise 2.0. With enterprise social software platforms still in their infancy, ROI measurements are just now becoming possible with early adopter communities.
While I don’t expect that we will need to continuously re-justify these tools in the workplace, I do believe that measurements are going to be required to help bring about a more successful transition and wider adoption. At the Enterprise 2.0 conference last month, I spoke on a panel about measuring the ROI of E2.0 from an HR perspective. After listening to questions from the audience, I realized that community mangers are looking for more detailed guide of how to measure the benefits of E2.0 software.
Calculating ROI can be a daunting and overwhelming task, but given advanced analytics it is definitely possible. I would suggest starting small, selecting one area to focus on and then building upon that. Perhaps the best place to start is by picking an area that most closely resonates with your company’s current pain point. Stratégie Twitter + Facebook + Youtube + blog : pas une stratégie mais un échec assuré | Weqli // Stratégies digitales. 10 Tips to Attract Fans on Facebook and Twitter. So you've created a Facebook Page and a Twitter account for your business, and maybe you've even made a couple posts, but is anyone listening to what you have to say?
These two social networking sites can be a great avenue for marketing your business and building your brand, but you need to put some work into gaining an audience. In this blog post I'd like to share some tips and invite others to share some ideas about how to build a strong following on Facebook and Twitter. {*style:<b> Tip #1: Tell Your Contacts You're On These Social Networks </b>*}This may seem obvious, buy you can't expect people to join your Facebook page, or follow you on Twitter, if you haven't told them the page exists! Send an email to your contacts letting them know you've joined the social networking sites. You might want to mention that if they start following you there, it will cut down on the amount of direct emails they need to receive from you, and who doesn't want to shrink their inbox!
Photo By. Could Facebook become a better news reporting tool than Twitter? Twitter has transformed the way journalists work, allowing them to source and report on stories much faster than in the past. How about Facebook though? Could it ever become just as important a journalistic tool? The Atlantic yesterday picked up on an interesting job vacancy at Facebook – Journalist Program Manager. This person, who must have “Proven experience using Facebook in progressive ways as a journalist” will fly the flag for the social network in journalistic circles and train individual reporters in best practice.
Facebook Pages can be a highly effective way of promoting news stories, with Likes and comments helping to spread news widely. Gawker Media’s Nick Denton is so impressed by traffic gained from Facebook that the network’s recently launched new design prioritizes its Facebook social sharing button over all others, including Twitter. What does Facebook Journalism look like? Twitter makes perfect sense as a medium for news reporters. Going ‘all Facebook’