Social media strategy

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Twitter, LinkedIn, Facebook or Google+: Which Provides More Value? Twitter, LinkedIn, Facebook or Google+: Which Provides More Value? LinkedIn via flickr Social applications have taken our world by storm over the last few years and have indeed proven they are important utilities in our lives. I think it is safe to say some are mere vanity and fun; some are valuable resources to help us move forward in our life pursuits. The question is: which is which?
Oprah Winfrey est arrogante, David Beckham joue au football avec ses pieds dans un pays qui n’y joue qu’avec les mains, Chris Brown est violent, Rihanna est violentée, Tom Cruise est fou et Brangelina ont 276 enfants au dernier recensement. A chaque star mondiale sa caractéristique. A en croire les tabloïds et les différents historiens de la Pop culture, Lady Gaga aurait pour caractéristique principale d’être la Madonna 2.0. S’attaquer à la créativité d’une star ce n’est pas faire preuve d’originalité. Lady Gaga, une stratégie 2.0 Lady Gaga, une stratégie 2.0
This post reflects the opinions of the author and not necessarily those of Mashable as a publication. Josh Rose is the EVP, digital creative director of ad agency Deutsch LA, who -- when time permits -- moonlights as a photographer. Follow him at @joshrose. Two events today, although worlds apart, seem inextricably tied together. And the bond between them is as human as it is electronic. First, on my way to go sit down and read the newspaper at my coffee shop, I got a message from my 10-year-old son, just saying good morning and letting me know he was going to a birthday party today. How Social Media Is Having a Positive Impact On Our Culture [OPINION] How Social Media Is Having a Positive Impact On Our Culture [OPINION]
Utilisation des medias sociaux par les grandes entreprises en 2011 [stats] Mardi 22 février 2011 2 22 /02 /Fév /2011 08:21 Voici les résultats de l'édition 2011 de l'étude de Burston Marsteller menée après de 100 des plus grosses sociétés du classement Global 500 de Fortune entre novembre 2010 et janvier 2011 sur leurs usages des médias sociaux. Parmi ces 100 entreprises 47 sont en Europe, 32 aux USA, 18 en Asie Pacifique et 3 en Amérique du sud, l'étude présente les résultats globaux et par continent. Cette étude démontre que les usages professionnels des médias sociaux continuent à croître avec une explosion des usages de Twitter, néanmoins je reste surpris du faible taux d'adoption des blogs qui restent le meilleur canal pour alimenter Facebook, Twitter et autres réseaux sociaux. Les chiffres qui ont retenu mon attention avec un rappel des chiffres de l'édition 2010 : Utilisation des medias sociaux par les grandes entreprises en 2011 [stats]
Four Reasons Online Marketing Pros Need to Get Ready for Baby Boomers Fortunately, marketers have time to get ready. While senior citizens (i.e., people over age 65) currently make up only 13 percent of the population in the United States, the rate is set to surge to 20 percent by 2030, when baby boomers hit the magic age. Here’s where it gets even more interesting, according to an eMarketer blog post this week: by 2015, well before the boomers hit the “old age” threshold, 26 million seniors will be online. So, it pays to spend the next few years figuring out how to market to and interact with this demographic on the web. Fifteen years after that, it will be mandatory. Four Reasons Online Marketing Pros Need to Get Ready for Baby Boomers
That question is a recurring theme and a critical question in social media. As an introduction, here are the key expressions (*) mentioned in the Social Marketing Community when talking about “quantity and quality” (**): It’s interesting to see that: time & work are high up in the list.many expressions are around seo, link building but also content.twitter and facebook are frequently mentioned, and so are followers … but not friends.a significant number of expressions around business, strategy and influence. The consensus is really that it depends on your business objective. Quantity versus Quality in monitoring social media Quantity versus Quality in monitoring social media
Social media tools are becoming mandatory for personal branding and professional success. The digital assets – blogs, podcasts, videos and social networking profiles – are your online identity and how people discover and connect with you and your brand. You have the ability to leverage social media tools and networks to present a positive image, increase brand equity, be recognized as an expert in your field or industry, generate leads, or to be recruited for a position that aligns with your talents and passions. Here are 10 things you must do to rise above the noise and carve a niche for yourself and your business in the crowded social media space. 1. Be visible – In order to be successful you have to be seen and heard. 10 Simple, yet Effective, Tips for Social Media 10 Simple, yet Effective, Tips for Social Media
With enterprise social software platforms still in their infancy, ROI measurements are just now becoming possible with early adopter communities. While I don’t expect that we will need to continuously re-justify these tools in the workplace, I do believe that measurements are going to be required to help bring about a more successful transition and wider adoption. At the Enterprise 2.0 conference last month, I spoke on a panel about measuring the ROI of E2.0 from an HR perspective. After listening to questions from the audience, I realized that community mangers are looking for more detailed guide of how to measure the benefits of E2.0 software. Calculating ROI can be a daunting and overwhelming task, but given advanced analytics it is definitely possible. I would suggest starting small, selecting one area to focus on and then building upon that. How To Calculate the ROI of Enterprise 2.0 How To Calculate the ROI of Enterprise 2.0
So you've created a Facebook Page and a Twitter account for your business, and maybe you've even made a couple posts, but is anyone listening to what you have to say? These two social networking sites can be a great avenue for marketing your business and building your brand, but you need to put some work into gaining an audience. In this blog post I'd like to share some tips and invite others to share some ideas about how to build a strong following on Facebook and Twitter. {*style:<b> Tip #1: Tell Your Contacts You're On These Social Networks </b>*}This may seem obvious, buy you can't expect people to join your Facebook page, or follow you on Twitter, if you haven't told them the page exists! Send an email to your contacts letting them know you've joined the social networking sites. 10 Tips to Attract Fans on Facebook and Twitter 10 Tips to Attract Fans on Facebook and Twitter
Could Facebook become a better news reporting tool than Twitter? Could Facebook become a better news reporting tool than Twitter? Twitter has transformed the way journalists work, allowing them to source and report on stories much faster than in the past. How about Facebook though? Could it ever become just as important a journalistic tool? The Atlantic yesterday picked up on an interesting job vacancy at Facebook – Journalist Program Manager. This person, who must have “Proven experience using Facebook in progressive ways as a journalist” will fly the flag for the social network in journalistic circles and train individual reporters in best practice.