Social media strategy
Oprah Winfrey est arrogante, David Beckham joue au football avec ses pieds dans un pays qui n’y joue qu’avec les mains, Chris Brown est violent, Rihanna est violentée, Tom Cruise est fou et Brangelina ont 276 enfants au dernier recensement.
This post reflects the opinions of the author and not necessarily those of Mashable as a publication. Josh Rose is the EVP, digital creative director of ad agency Deutsch LA , who -- when time permits -- moonlights as a photographer.
Mardi 22 février 2011 2 22 / 02 / Fév / 2011 08:21
Fortunately, marketers have time to get ready.
That question is a recurring theme and a critical question in social media.
Social media tools are becoming mandatory for personal branding and professional success. The digital assets – blogs, podcasts, videos and social networking profiles – are your online identity and how people discover and connect with you and your brand.
With enterprise social software platforms still in their infancy, ROI measurements are just now becoming possible with early adopter communities. While I don’t expect that we will need to continuously re-justify these tools in the workplace, I do believe that measurements are going to be required to help bring about a more successful transition and wider adoption.
So you've created a Facebook Page and a Twitter account for your business, and maybe you've even made a couple posts, but is anyone listening to what you have to say? These two social networking sites can be a great avenue for marketing your business and building your brand, but you need to put some work into gaining an audience.
Le tableau ci-dessous, extrait de l’étude “ IBM CRM 2011: From social media to Social CRM “, présente un prisme inquiétant. A gauche, les raisons pour lesquelles les utilisateurs de sites sociaux déclarent interagir avec les marques. A droite, les raisons pour lesquelles les marketers pensent que les utilisateurs interagissent avec ces mêmes marques sur les mêmes sites.
Twitter has transformed the way journalists work, allowing them to source and report on stories much faster than in the past.