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How Sharing Will Transform Online Advertising. Twitter, LinkedIn, Facebook or Google+: Which Provides More Value? Lady Gaga, une stratégie 2.0. How Social Media Is Having a Positive Impact On Our Culture [OPINION] This post reflects the opinions of the author and not necessarily those of Mashable as a publication.

How Social Media Is Having a Positive Impact On Our Culture [OPINION]

Josh Rose is the EVP, digital creative director of ad agency Deutsch LA, who -- when time permits -- moonlights as a photographer. Follow him at @joshrose. Two events today, although worlds apart, seem inextricably tied together. And the bond between them is as human as it is electronic. First, on my way to go sit down and read the newspaper at my coffee shop, I got a message from my 10-year-old son, just saying good morning and letting me know he was going to a birthday party today.

Utilisation des medias sociaux par les grandes entreprises en 2011 [stats] Four Reasons Online Marketing Pros Need to Get Ready for Baby Boomers. Fortunately, marketers have time to get ready.

Four Reasons Online Marketing Pros Need to Get Ready for Baby Boomers

While senior citizens (i.e., people over age 65) currently make up only 13 percent of the population in the United States, the rate is set to surge to 20 percent by 2030, when baby boomers hit the magic age. Here’s where it gets even more interesting, according to an eMarketer blog post this week: by 2015, well before the boomers hit the “old age” threshold, 26 million seniors will be online. So, it pays to spend the next few years figuring out how to market to and interact with this demographic on the web. Fifteen years after that, it will be mandatory. Quantity versus Quality in monitoring social media. That question is a recurring theme and a critical question in social media.

Quantity versus Quality in monitoring social media

As an introduction, here are the key expressions (*) mentioned in the Social Marketing Community when talking about “quantity and quality” (**): It’s interesting to see that: time & work are high up in the list.many expressions are around seo, link building but also content.twitter and facebook are frequently mentioned, and so are followers … but not friends.a significant number of expressions around business, strategy and influence.

The consensus is really that it depends on your business objective. 10 Simple, yet Effective, Tips for Social Media. Social media tools are becoming mandatory for personal branding and professional success.

10 Simple, yet Effective, Tips for Social Media

The digital assets – blogs, podcasts, videos and social networking profiles – are your online identity and how people discover and connect with you and your brand. You have the ability to leverage social media tools and networks to present a positive image, increase brand equity, be recognized as an expert in your field or industry, generate leads, or to be recruited for a position that aligns with your talents and passions.

Here are 10 things you must do to rise above the noise and carve a niche for yourself and your business in the crowded social media space. 1. Be visible – In order to be successful you have to be seen and heard. How To Calculate the ROI of Enterprise 2.0. With enterprise social software platforms still in their infancy, ROI measurements are just now becoming possible with early adopter communities.

How To Calculate the ROI of Enterprise 2.0

While I don’t expect that we will need to continuously re-justify these tools in the workplace, I do believe that measurements are going to be required to help bring about a more successful transition and wider adoption. At the Enterprise 2.0 conference last month, I spoke on a panel about measuring the ROI of E2.0 from an HR perspective. After listening to questions from the audience, I realized that community mangers are looking for more detailed guide of how to measure the benefits of E2.0 software. Calculating ROI can be a daunting and overwhelming task, but given advanced analytics it is definitely possible. I would suggest starting small, selecting one area to focus on and then building upon that. Stratégie Twitter + Facebook + Youtube + blog : pas une stratégie mais un échec assuré. 10 Tips to Attract Fans on Facebook and Twitter. So you've created a Facebook Page and a Twitter account for your business, and maybe you've even made a couple posts, but is anyone listening to what you have to say?

10 Tips to Attract Fans on Facebook and Twitter

These two social networking sites can be a great avenue for marketing your business and building your brand, but you need to put some work into gaining an audience. In this blog post I'd like to share some tips and invite others to share some ideas about how to build a strong following on Facebook and Twitter. {*style:<b> Tip #1: Tell Your Contacts You're On These Social Networks </b>*}This may seem obvious, buy you can't expect people to join your Facebook page, or follow you on Twitter, if you haven't told them the page exists!

Send an email to your contacts letting them know you've joined the social networking sites. Could Facebook become a better news reporting tool than Twitter? Twitter has transformed the way journalists work, allowing them to source and report on stories much faster than in the past.

Could Facebook become a better news reporting tool than Twitter?

How about Facebook though? Could it ever become just as important a journalistic tool? The Atlantic yesterday picked up on an interesting job vacancy at Facebook – Journalist Program Manager. This person, who must have “Proven experience using Facebook in progressive ways as a journalist” will fly the flag for the social network in journalistic circles and train individual reporters in best practice.